Trying to close a $10K offer on the first call? That’s not sales, that’s pitch slapping. And it’s killing your conversions.

Today’s hand-selected Train Wreck Moment hits the sweet spot between brutal honesty and battle-tested marketing strategy in this bite-sized episode on building real trust with your audience — not just blitzing them with offers. Perry unpacks why long-form content builds better buyers, how live events collapse the sales cycle, and why multi-touch marketing still works like magic. Emma calls bullshit when needed, and together they reveal what separates lifelong clients from one-click ghosts.

We cover:

1. Why 7 hours of content creates “lifers” who buy forever
2. The psychological reason you should never pitch on first contact
3. The “multi-location date” trick marketers can steal from pickup artists
4. How to use YouTube, email, SMS, and live events as a conversion stack
5. Why “pitch slapping” reeks of desperation — and what to do instead

Timestamps:

1. (0:00) Why Frank Hearn always runs ads (even when broke)
2. (1:30) The 7-hour content principle that builds trust
3. (3:00) Dan Kennedy’s live event funnel decoded
4. (4:45) What 1,000 true fans really gets you
5. (5:30) Multi-touch marketing explained with dating metaphors
6. (7:00) The "pitch slap" mistake killing your sales
7. (8:30) Shortcut the trust curve with live events
8. (9:15) Final thoughts and a live razzle-dazzle invite

🎁 Grab the free companion tools inside the Tool Cage: https://trainwreckshow.com/companion-tools-optin/ — Worksheets, prompts, swipe files, and bots to help build superfans (not just leads).

Resources:

Website - https://trainwreckshow.com

Join the Driven Mastermind - https://drivenmastermind.com

Join the Ignite Mastermind - https://ignitemastermind.org

Workshops, GPTs, and Other Resources - https://trainwreckshow.com/companion-tools-optin/

Connect with Perry Belcher:

🌐 https://ignitemastermind.org

👤 https://www.facebook.com/ThePerryBelcher

📷 https://www.instagram.com/perry.belcher

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