Ergebnis Anbieter "HighBridge, a division of Recorded Books" in Geld & Finanzen

The curtain is about to rise, say Pine and Gilmore, on the Experience Economy, a new economic era in which every business is a stage, and companies must design memorable events for which they charge admission. With The Experience Economy, Pine and Gilmore explore how successful companies, using goods as props and services as the stage, create experiences that engage customers in an inherently personal way.

New Marketing, whose tools include things like MySpace, You Tube, Web sites, permission marketing, cable TV, and viral techniques, is reshaping our world. But many companies try to use the tools without first getting their organization and products in sync with them. The result: what Seth Godin calls a "meatball sundae". A big, ineffective mess.

Before and after World War II, a serendipitous confluence of events created a healthy balance between the market and the polity - between the engine of capitalism and the egalitarian ideals of democracy. A global financial system was devised explicitly to allow nations to manage capitalism.  Yet this golden era turned out to be lightning in a bottle. From the 1970s on, a power shift occurred, in which financial regulations were rolled back, taxes were cut, inequality worsened, and disheartened voters turned to far-right faux populism. Can democracy find a way to survive?

In 1989, Brad Schaeffer was working as an artist when his trader brother invited him to visit the floor of the Chicago Mercantile Exchange. Schaeffer promptly quit his job and became a clerk in that most iconic arena of raw capitalism. During the next six years, Schaeffer rose from clerk to trader, making markets on Eurodollar options in Chicago and heating oil options in New York. In that time, jammed literally shoulder-to-shoulder, he screamed, flailed his arms, hurled expletives, and pushed and shoved his way through his day.

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Jonathan DeYoe invested a small sum in stocks at a young age—and then watched his money grow. Now a financial adviser and longtime meditator, he understands that stress plagues many would-be investors, and he has seen countless people make investment decisions driven by fear and wishful thinking. That mindset leads to costly mistakes, such as chasing "hot" stocks, buying when prices are high and selling when low, and racking up transaction fees and taxes in the process.

The Value of Everything argues that American companies have for too long been valued according to the amount of wealth they capture for themselves rather than for the value they create for the economy. In fact, Pfizer, Amazon, and other companies are actually dependent on public money, spend their resources on boosting share prices and executive pay, and reap ever-expanding rewards without offering the market value. 

Crusades against the automobile are nothing new. Its arrival sparked battles over street space, pitting the masses against the millionaires who terrorized pedestrians. When the masses got cars of their own, they learned to love driving, too. During World War II, Washington nationalized Detroit and postwar Americans embraced car and country as if they were one.  

Richness or reach? For business leaders, it used to be a fundamental strategic tradeoff: focus on "rich information", customized products and services tailored to a niche market, or reach out to a broad, general market with watered-down information.

Billions of dollars stolen from citizens are circling the globe, enriching powerful individuals, altering political outcomes, and disadvantaging everyday people. News headlines provide glimpses of how this corruption works and why it matters: President Trump's businesses struck deals with oligarchs and sold property to secretive shell companies; the Panama Papers leak triggered investigations in 79 countries; and corruption scandals toppled heads of state in Brazil, South Africa, and South Korea. But how do these pieces fit together? 

In We're Still Here, Jennifer M. Silva tells a deep, multi-generational story of pain, place, and politics that will endure long after the Trump administration. Drawing on over 100 interviews with black, white, and Latino working-class residents of a declining coal town in Pennsylvania, Silva reveals how the decline of the American Dream is lived and felt. The routines and rhythms of traditional working-class life such as manual labor, unions, marriage, church, and social clubs have diminished.

Cohen shows how smart guys like Jeff Bezos, Peter Thiel, and Mark Zuckerberg fell in love with a radically individualistic ideal and then mainstreamed it. With these very rich men leading the way, unions, libraries, public schools, common courtesy, and even government itself have been pushed aside to make way for supposedly efficient market-based encounters via the Internet. Donald Trump's election victory was an inadvertent triumph of the "disruption" that Silicon Valley has been pushing. A society that belittles civility, empathy, and collaboration can easily be led astray.

Worshiped by Tea Party politicians but loathed by sane economists, gold has influenced American monetary policy and has exerted an irrational influence on the national psyche for centuries. It is an existential quest that extends to today, as millions of investors remain entranced by the metal and as right-wing presidential candidates present it as the antidote to our economic woes.

There is no single theory of what caused the Great Depression and never will be, Morris argues. Macreconomics is a social science, and such a massive event always takes its shape from a terrible confluence of factors. The mismanagement of the gold standard, the growth in consumer credit, the insistence on deflation, and the inability of the major European belligerents of World War I to agree on a reconstruction agenda are just a few of the shocks that pushed the world into an economic Armageddon.

Historian Sean Wilentz presents two key insights that together reveal a clearer, much-needed vision of American political history. First, partisanship has almost always been a feature of American history and in fact has made possible the nation's greatest social reforms. There is little to be gained from a "postpartisan" political world. Second, the recent attention to economic inequality has a long history. From the founders' generation to the present, America's egalitarian tradition has appeared and reappeared like an underground river.

After decades of off-shoring, downsizing, shuttered factories, and stranded blue collar workers, the United States is on the edge of an industrial renaissance. This is news that would have seemed beyond improbable even a decade ago, but companies like Motorola Mobility, Apple, BMW, Bosch, and Volkswagen are opening plants and committing millions of dollars to build new products here.

What does working class mean in today's America? Today's workers don't just man the assembly lines. They watch our children and aging parents, park our cars, screen our luggage, clean our offices and hotel rooms, cook our take-out meals, and stock our store shelves. And they are blacker, browner, and more female than the old working class. They are not as organized in terms of their unions and political clout, but they are demographically powerful and are awakening to that power.

In today's unsettled financial markets, where most pension plans died out with the 20th century and where no one's certain of the future of Social Security, hardworking people turn to financial advisors to guide them to a worry-free financial lifestyle. But do you really know how to find a legitimate financial advisor? Do you understand the jargon advisors use to explain your investments? And, most important, do you know the answers to the most critical questions that will affect your financial future: How much are advisors' fees, and just how safe are the investment choices they make on your behalf?

Thirsty Dragon lays bare the untold story of how an influx of Chinese money rescued France's most venerable wine region from economic collapse and how the result was a series of misunderstandings and crises that threatened the delicate infrastructure of Bordeaux insular wine trade.

Worthless, Impossible, and Stupid is about how enterprising individuals see hidden value in situations where others do not, use that perception to develop products and services that people initially don't think they want, and ultimately go on to realize extraordinary value for themselves, their customers, and society as a whole. Amazingly, this process repeats itself in one form or another countless times a day all over the world.