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Alexander von Humboldt (1769-1859) was an intrepid explorer and the most famous scientist of his age. His restless life was packed with adventure and discovery, whether climbing the highest volcanoes in the world or racing through anthrax-infested Siberia. He came up with a radical vision of nature, that it was a complex and interconnected global force and did not exist for man's use alone. Ironically, his ideas have become so accepted and widespread that he has been nearly forgotten.

Anything can be measured. This bold assertion is the key to solving many problems in business and life in general. The myth that certain things can't be measured is a significant drain on our nation's economy, public welfare, the environment, and even national security. In fact, the chances are good that some part of your life or your professional responsibilities is greatly harmed by a lack of measurement---by you, your firm, or even your government.

Smart and accessible, The 22 Immutable Laws of Branding is the definitive text on branding, pairing anecdotes about some of the best brands in the world, like Rolex, Volvo, and Heineken, with the signature savvy of marketing gurus Al and Laura Ries. Combining The 22 Immutable Laws of Branding and The 11 Immutable Laws of Internet Branding, this book proclaims that the only way to stand out in today’s marketplace is to build your product or service into a brand - and provides the step-by-step instructions you need to do so.

In early May 2006, a young British climber named David Sharp lay dying near the top of Mount Everest while forty other climbers walked past him on their way to the summit. A week later, Lincoln Hall, a seasoned Australian climber, was left for dead near the same spot. Hall's death was reported around the world, but the next day he was found alive after spending the night on the upper mountain with no food and no shelter.

Empire of the Summer Moon spans two astonishing stories. The first traces the rise and fall of the Comanches, the most powerful Indian tribe in American history. The second entails one of the most remarkable narratives ever to come out of the Old West: the epic saga of the pioneer woman Cynthia Ann Parker and her mixed-blood son, Quanah, who became the last and greatest chief of the Comanches.

From Larry J. Musson comes an authentic account of combat with an airborne company in the waterlogged rice paddies and demanding jungles of South Vietnam. Share the experiences of fighting men under punishing conditions, extreme temperatures, and intense monsoon rains as they search for the enemy in the rugged mountains and teeming lowlands. Relive all the terror, humor, and sadness of one man's tour of duty with real-life action in spectacular, stunning detail.

As Al Ries and Jack Trout - the world-renowned marketing consultants and best-selling authors of Positioning - note, you can build an impressive airplane, but it will never leave the ground if you ignore the laws of physics, especially gravity. Why then, they ask, shouldn’t there also be laws of marketing that must be followed to launch and maintain winning brands? In The 22 Immutable Laws of Marketing, Ries and Trout offer a compendium of 22 innovative rules for understanding and succeeding in the international marketplace.

From June 1967 to June 1968, Tom Johnson accumulated an astonishing 1,600 flying hours piloting the UH-1 "Iroquois" - better known as the "Huey" - as part of the famous First Air Cavalry Division. His battalion was one of the most decorated units of the Vietnam War, and helped redefine modern warfare. Johnson's riveting memoir takes us into key battles and rescue missions, including those for Hue and Khe Sanh. In harrowing detail, he tells of being shot down in the battle of A Shau Valley, of surviving enemy attacks during the Tet Offensive, and of a death-defying nighttime river rescue.

Alexander von Humboldt (1769-1859) is the great lost scientist: more things are named after him than anyone else. There are towns, rivers, mountain ranges, the ocean current that runs along the South American coast; there's a penguin, a giant squid - even the Mare Humboldtianum on the moon. His colourful adventures read like something out of a Boy's Own story.

While serving with the Peace Corps in Swaziland, Thomas Cowan encountered the work of Rudolf Steiner and Weston A. Price - two men whose ideas would fascinate and challenge him for decades to come. Both drawn to the art of healing and repelled by the way medicine was - and continues to be - practiced in the United States, Cowan returned from Swaziland, went to medical school, and established a practice.

The greatest obstacle to sound economic policy is not entrenched special interests or rampant lobbying, but the popular misconceptions, irrational beliefs, and personal biases held by ordinary voters. This is economist Bryan Caplan's sobering assessment in this provocative and eye-opening book.

Pitting ordinary men and women against a carnivorous, chaotic cosmos, Occultation's eight tales of terror (two never before published) include the Theodore Sturgeon and Shirley Jackson Award-nominated story "The Forest" and Shirley Jackson Award nominee "The Lagerstatte."

Carlos Eire, popular professor and gifted writer, chronicles the 200-year era of the Renaissance and Reformation with particular attention to issues that persist as concerns in the present day. Eire connects the Protestant and Catholic Reformations in new and profound ways, and he demonstrates convincingly that this crucial turning point in history not only affected people long gone but continues to shape our world and define who we are today.

Like so many others, David Lebovitz dreamed about living in Paris ever since he first visited the city in the 1980s. Finally, after a nearly two-decade career as a pastry chef and cookbook author, he moved to Paris to start a new life. Having crammed all his worldly belongings into three suitcases, he arrived, hopes high, at his new apartment in the lively Bastille neighborhood.

Pagans explores the rise of Christianity from a surprising and unique viewpoint: that of the people who witnessed their ways of life destroyed by what seemed then a powerful religious cult. These "pagans" were actually pious Greeks, Romans, Syrians, and Gauls, who observed the traditions of their ancestors. To these devout polytheists, Christians who worshiped only one deity were immoral atheists who believed that a splash of water on the deathbed could erase a lifetime of sin.

Here is a fascinating compact history of Chinese political, economic, and cultural life, ranging from the origins of civilization in China to the beginning of the 21st century. Historian Paul Ropp combines vivid story-telling with astute analysis to shed light on some of the larger questions of Chinese history. Offering a global perspective, the book tells how China's nomadic neighbors to the north and west influenced much of the political, military, and even cultural history of China.

The ability to make sound and timely decisions is the mark of a good leader. But when leaders with otherwise strong track records suddenly begin making poor decisions - as seen in the recent corporate scandals that rocked the business world - the impact can be widespread. In The Stress Effect, leadership expert Henry L. Thompson argues that stress is often the real culprit behind this leadership failure.

How does the brain generate a conscious thought? And why does so much of our knowledge remain unconscious? Thanks to clever psychological and brain-imaging experiments, scientists are closer to cracking this mystery than ever before. In this lively book, Stanislas Dehaene describes the pioneering work his lab and the labs of other cognitive neuroscientists worldwide have accomplished in defining, testing, and explaining the brain events behind a conscious state.

A sharp and illuminating history of one of capitalism's longest-running tensions - the conflicts of interest among public-company directors, managers, and shareholders - told through entertaining case studies and original letters from some of our most legendary and controversial investors and activists.

In a small fictional town on the Oregon coast there are love affairs and almost-love-affairs, mystery and hilarity, bears and tears, brawls and boats, a garrulous logger and a silent doctor, rain and pain, Irish immigrants and Salish stories, mud and laughter. There's a Department of Public Works that gives haircuts and counts insects, a policeman who is addicted to Puccini, a philosophizing crow, beer, and berries.