Zeigt Titel in Marketing & Vertrieb

Die DOAG ist ein IT-Verein mit rund 6000 Mitgliedern in Deutschland, Österreich und der Schweiz. Ihr Hauptsitz ist in Berlin. Die DOAG publiziert 4x Mal im Jahr zwei Magazine – die Red Stack, mit einem Oracle Schwerpunkt, und die Java aktuell, die sich mehr an Entwickler richtet. Daneben betreibt sie eine Website und diverse Event-Seiten zu den mehrmals im Jahr stattfindenden Schwerpunkt-Konferenzen. Darüber hinaus gibt es diverse Regionalgruppen und eine Vielzahl an themenbezogenen Communities. Zu zahlreichen IT-Themen – Cloud, Development, KI u.v.a.m. – bietet die DOAG kostenlose ...

The Revolutionary Sales Approach Scientifically Proven to Dramatically Improve Your Sales and Business Success Blending cutting-edge research in social psychology, neuroscience, and behavioral economics, The Science of Selling shows you how to align the way you sell with how our brains naturally...

How many business books can stand a 100-year test of time? This little volume has done just that. It's been called "The best marketing book you've never read". And while it continues to slip under the radar of many, thousands of ambitious business people regard this classic tale as one of the most important business lessons they've ever learned.

Why are you struggling to grow your business when everyone else seems to be crushing their goals? If you needed to triple revenue within the next three years, would you know exactly how to do it? Doubling the size of your business, tripling it, even growing 10 times larger isn't about magic. It's not about privileges, luck, or working harder. There's a template that the world's fastest-growing companies follow to achieve and sustain much, much faster growth.

Ich bin Karsten Brocke der PodKarsten von Hirngehört. Ich weiß, deine Zeit ist kostbar. 29.750 Tage verbringen wir im Durchschnitt alle auf diesem Planeten wenn es gut läuft, Zeit ist demnach kostbar und Lebenszeit sowieso. Du kannst dich fragen, weshalb es diesen PodKarsten gibt? Du wirst merken, dieser PodKarsten unterscheidet sich von vielen anderen. Hier geht es nicht um „Mindset-Geschwätz“. Hier geht es um BRAINSET®. Um echte Erkenntnisse eines Neurowissenschaftlers der die Praxis kennt die in deinem Alltag wirkt. Es geht um die entscheidende Frage: bist du Pilotin/Pilot oder nur...

Nicht mehr Wachstum. Sondern besseres Wachstum. Struktur statt Improvisation. DIGITALE UNTERNEHMERIN UND MUTTER zeigt, wie ein digitales Business aufgebaut wird, das nicht von permanenter Präsenz, Improvisation oder Erschöpfung lebt. Kein schnelleres Wachstum. Sondern Struktur, Klarheit und Tragfähigkeit.

How did salesforce.com grow from a start-up in a rented apartment into the world's fastest growing software company in less than a decade? Marc Benioff, the visionary founder, chairman, and CEO of salesforce.com, tells how he and his team created and used new business, technology, and philanthropic models tailored to this time of extraordinary change. 

Wo kommen eigentlich die wirklich guten Ideen her? Erfolgreiche Innovationen sind kein Hexenwerk, sie sind von Menschen gemacht. Und sie sind planbar. Wie das geht, erfahren Sie in diesem Hörbuch, das die Grundelemente des Design Thinking vorstellt und beschreibt, wie man ein Design-Thinking-Projekt plant.

Too many businesses start with a big idea and ultimately fail because nobody wants to pay for their product. What are they missing? The audience-driven approach of an embedded entrepreneur. Instead of building solutions looking for customers, embedded entrepreneurs find customers and build a solution with them. When you begin building your business with your future audience in mind, the guesswork ends. The audience-driven approach of an embedded entrepreneur is the path to a sustainable, customer-centric business.

Why do so many innovation projects fail? What are the root causes of failure? How can they be avoided? Since 1991, Tony Ulwick has pioneered an innovation process that answers these questions. In 1999, Tony introduced Clayton Christensen to the idea that "people have underlying needs or processes in their lives, that they are addressing in some way right now" - an insight that was to become the Jobs-to-Be-Done theory.

Wie kann man erfolgreich verkaufen? Wie kann man mit Leichtigkeit verhandeln? Wie kann man seinen Verkaufserfolg ständig steigern? Wie zieht man potentielle Kunden ständig an? Wie kann man auf allen Plattformen und Wegen erfolgreich verkaufen? Welche Elemente braucht eine tiefenwirksame Verkaufs-Meditation? Diese Fragen haben Dr. Alfred Pöltel die letzten Jahre intensiv begleitet. Durch viele Forschungen hat er den Schlüssel gefunden. Und gibt diesen nun in seinem neuartigen Selbsthypnose Programm weiter.

'This book will make you better at your job' – Jonah Berger, bestselling author of Contagious Discover the psychological biases that shape every buying decision – and how to use them in business. Every day we make hundreds of choices, many of them commercial. What shampoo to pick? How much...

Mehr Erfolg mit der richtigen Einstellung und dem richtigen Verhalten beim Kunden...

It's not how good you are. It's how well you tell your story. Big corporations might have huge marketing and advertising budgets, but you've got a story. Your brand story isn't just what you tell people. It's what they believe about you, based on the signals your brand sends. The Fortune Cookie Principle is a brand-building framework and communication strategy consisting of 20 keys that enable you to begin telling your brand's story from the inside out.

With must-have updates, a new edition of the best-selling method that shows how anyone can turn their one simple idea into millions - without lifting a finger! 

Mark W. Schaefer, college educator, consultant, and best-selling author of five marketing books including Social Media Explained and The Tao of Twitter, has delivered a path-finding book exploring the six factors that will help you break through the overwhelming wall of information density to win at marketing now...beyond content, beyond social media, beyond web traffic and Search Engine Optimization. The Content Code starts where your current marketing plan ends, and provides the launch code for next-level success.

You got into real estate because you wanted flexibility, freedom, and a big upside. Instead, you’re working 24/7, freedom is the last thing you feel, and every dollar is a struggle. The kicker: you rarely (if ever) charge your full fee. Most days, you feel like a pushy salesperson who has to give discounts to get business. Not anymore. Stop giving away your value. Join the growing ranks of full-fee agents who are charging their worth and reclaiming their lives. The Full Fee Agent is a proven blueprint for getting more business and, more importantly, doing business in a better way.

Consider the $20 bill. It has no more value, as a simple slip of paper, than Monopoly money. Yet even children recognize that tearing one into small pieces is an act of inconceivable stupidity. What makes a $20 bill actually worth $20? In the third volume of his best-selling Naked series, Charles Wheelan uses this seemingly simple question to open the door to the surprisingly colorful world of money and banking.

The subscription business model is hot - from software to music to movies to diet programs, investors and public markets want businesses that create recurring payments from unlimited customers. The old sales and marketing methods can handle attracting new customers for growth; however, only in the last five years has a discipline emerged that views growth in relation to retention, not just sales.

Furchtlos Verkaufen ist kein weiteres Verkaufsbuch mit leeren Versprechen. Es ist eine praxisnahe, menschliche und tiefgreifende Anleitung für alle, die lernen wollen, mit Integrität, Klarheit und echter Wirkung zu verkaufen – selbst in herausfordernden Situationen.