Ergebnis für "The Influence Effect A New Path to Power for Women Leaders" in Wirtschaft & Karriere

In the new edition of this highly acclaimed bestseller, Robert Cialdini—New York Times bestselling author of Pre-Suasion and the seminal expert in the fields of influence and persuasion—explains the psychology of why people say yes and how to apply these insights ethically in business and everyday settings. You'll learn Cialdini's Universal Principles of Influence, including new research and new uses so you can become an even more skilled persuader—and just as importantly, you'll learn how to defend yourself against unethical influence attempts.

Widely used in classes, as well as sold to people operating successfully in the business world, the eagerly awaited revision of Influence reminds the listener of the power of persuasion. Cialdini organizes compliance techniques into six categories based on psychological principles that direct human behavior: reciprocation, consistency, social proof, liking, authority, and scarcity.

It's pure myth that women need to be more aggressive to succeed. Since the time when Sheryl Sandberg's Lean In was first published in 2013, one thing has become strikingly clear: leaning in simply isn't enough to turn the tide. To the contrary, studies show that imitating male behavior doesn't translate to professional advancement for women. The distinctive missing link is influence. The Influence Effect focuses on building influence that will enable women to gain traction in their careers and to achieve the advancement they deserve.