In this episode of The Entrepreneur’s Logbook: Lessons from Growing Businesses, Zachary Bernard speaks with Axel Meierhoefer, founder of Ideal Wealth Grower. Axel, a former Air Force officer turned real estate investor, walks us through the “Ideal Wealth System” he developed after navigating a complex 1031 exchange during the Great Recession. Together, they tackle the common missteps new investors make, namely, focusing on individual properties rather than building a robust network of inspectors, lenders, property managers, and turnkey providers. Axel explains why performance, cash flow and returns, should trump the age-old mantra of “location, location, location,” and how securing one-year warranties and vetted partnerships can shield investors from unexpected repair bills, especially when they’re managing assets from thousands of miles away.

Zachary and Axel then dive into the mindset shift required to become the “king or queen of your own empire.” By treating each investment portfolio as a business, clients learn to assemble a team of “employees”, from appraisers to contractors, who work on their behalf, freeing them to focus on strategic growth. Axel breaks down the concept of the Time Freedom Point, guiding listeners through a simple exercise to calculate their monthly expenses, project cash-flow goals, and determine how many properties they’ll need to achieve true financial independence. He also shares how steady rent increases and paid-off mortgages compound over time, turning a modest real estate portfolio into a multi-million-dollar empire that funds your lifestyle on your own terms. Whether you’re just curious about real estate or ready to build passive income, this episode offers actionable insights for professionals seeking to escape the time-for-money trap.

Contact Information

Axel Meierhoefer – Ideal Wealth Grower

Website: https://idealwealthgrower.com

LinkedIn: https://www.linkedin.com/in/ameierhoefer/

Zachary Bernard – We Feature You PR

LinkedIn: https://www.linkedin.com/in/itszachb/

Websites:

• https://www.wefeatureyou.com/
• https://zacharybernard.com/

Want press/podcast/TV features? Visit wefeatureyou.com

• (00:00:00) - The Entrepreneur's Lockbook: Where to Start Your Business
• (00:01:11) - Axel Mayhofer
• (00:02:10) - What Would You Do Different in the Franchise Industry?
• (00:03:37) - Real Estate Network
• (00:12:05) - Real Estate Wealth Group
• (00:17:40) - Financial Freedom and Investing
• (00:25:48) - How to retire on a $10,000 a month income
• (00:27:35) - "When Will I Reach My Time Freedom Point?"
• (00:33:58) - How To Get In Touch With The Wealth Grower

In this episode of The Entrepreneur’s Logbook: Lessons from Growing Businesses, Zachary Bernard speaks with Patrick Burns, founder of Patrick Burns Co., a B2B brand-building and revenue-generating agency that helps companies accelerate their go-to-market efforts with strategic digital marketing. After cutting his teeth at two tech startups and earning a degree from Indiana University in 2014, Patrick launched his own firm in 2016. Since then, he’s amassed over 100,000 followers, generated millions of content views, and closed six-figure deals with industry giants like PwC, CVS, Honeywell, and State Street.

Patrick lays out his playbook for rapid, intent-driven growth. He walks through how his team uses a sophisticated technology stack—powered by tools like Clay for outbound campaigns and AI-driven workflows in ChatGPT—to identify prospects showing real purchase signals before engaging them. By splitting roles among dedicated specialists (an account manager, a marketing copywriter/tech operator and an SDR), Patrick ensures every campaign is executed with precision, high deliverability and messaging honed for conversion. On the content side, he shares why a blend of authentic thought leadership and emotionally driven, algorithm-friendly posts builds brand awareness without unrealistic lead-generation expectations, and how a consistent two-week publishing sprint can quickly book qualified inbound meetings.

Contact Information

Patrick Burns – Patrick Burns Co.

Website: https://www.patrickburns.co/

LinkedIn: https://www.linkedin.com/in/patrickburnsco1/

Instagram: https://www.instagram.com/patrickburnsco/

Twitter: https://x.com/patrickburnsco

Zachary Bernard – We Feature You PR

LinkedIn: https://www.linkedin.com/in/itszachb/

Websites: https://www.wefeatureyou.com/ | https://zacharybernard.com/

Want press / podcast / TV features? Visit wefeatureyou.com

• (00:00:00) - What would you do to grow your business faster?
• (00:00:35) - The Entrepreneurs Logbook Podcast
• (00:01:43) - What Would You Do To Build Your Startup From scratch?
• (00:03:17) - How To Get a Lead Out of Your Campaigns
• (00:05:23) - Cold Outbound vs. Outbound
• (00:06:38) - How to Create Content That Drives Results
• (00:10:21) - How To Structure Your Outbound Campaigns
• (00:12:03) - How to hire the right talent with AI
• (00:14:47) - How To Market Yourself to the Technology Industry
• (00:16:37) - Lead Generation: The Outbound Side

In this episode of The Entrepreneur’s Logbook: Lessons from Growing Businesses, Zachary Bernard speaks with James Onyks, CEO of Ohana Avertising. James walks us through his journey from launching Ohana in 2021 to building a full-service digital agency that blends creative storytelling with strategic growth. Early on, he learned the hard way that every founder needs a dedicated project manager from day one, a role he skipped and paid for by getting bogged down in fulfillment rather than sales and expansion. Drawing on ten years in marketing and a unique New York-to-Portugal perspective, James shares how he pivoted from straight ad management to offering fractional CMO services, helping enterprise clients craft holistic growth roadmaps without the overhead of an in-house hire.

Throughout the conversation, James breaks down real-world wins, like repositioning a product so it could sell in metropolitan bathtubs and driving a 30% sales uplift, and explains why creative strategy is just as vital as ad spend. He reveals his hiring philosophy of bringing on mid- to senior-level experts who need little hand-holding and deliver immediate impact, and how Ohana’s month-to-month, no-contract model builds trust and long-term partnerships. James even unveils the sentimental story behind the “Ohana” name, reminding him that business exists to support family, not the other way around. Tune in for actionable tips on scaling your agency, honing your offer, and becoming the proactive growth partner every business owner needs.

Contact Information James Onyks – Ohana Advertising

Website: https://ohanameansbusiness.com/

LinkedIn: https://www.linkedin.com/in/digital-advertiser/

Zachary Bernard – We Feature You PR

LinkedIn: https://www.linkedin.com/in/itszachb/

Websites: https://www.wefeatureyou.com/ + https://zacharybernard.com/

Want press, podcast or TV features? Visit wefeatureyou.com

• (00:00:00) - The Entrepreneur's Lockbook Podcast
• (00:00:49) - Interview
• (00:01:58) - What is the one thing that you would implement from day one of
• (00:03:48) - Fractional CMO Services
• (00:06:11) - How To Build a Growth Partner's Business
• (00:10:32) - How to Build a Creative Strategy
• (00:11:35) - How To Hire the Right Marketing Team
• (00:15:18) - How To Differentiate Yourself From The Competition
• (00:18:30) - The Ohana Logo

In this episode of The Entrepreneur’s Logbook, Zachary Bernard speaks with Tiffany Coletti Kaiser, CEO of Apiary Digital, about rethinking the traditional agency model and building something that scales on its own terms. Drawing on more than two decades of leadership in tech, CPG, and beyond, Tiffany explains why productizing your core service, finding that lowest common denominator clients really need, and packaging it as a turnkey solution is the fastest path to sustained growth. She and Zach discuss how a transparent, honest approach with clients (even being the first to say “we might not be the right fit for you”) not only builds trust but drives an industry-leading 98% client return rate and generates referrals that keep the pipeline full.

Tiffany then takes us inside Apiary Digital’s unique “apiary” collective: a senior-only bench of specialists who flex in and out of projects based on client needs, living their own lives while delivering half a billion leads each year. She shares concrete examples, from codifying executive LinkedIn thought-leadership offerings to diagnosing hidden funnel issues behind underperforming campaigns, and why measuring outcomes (leads, revenue impact) rather than vanity metrics (total ad spend) makes all the difference. Whether you’re launching a boutique consultancy or retooling an established shop, her hive-inspired model highlights the power of putting humanity and clear deliverables at the center of your growth strategy.

Listeners will walk away with actionable insights on how to:

1) carve out a repeatable, productized service that clients instantly understand;

2) assemble a network of experienced consultants who thrive under a flexible, transparent partnership; and

3) shift conversations from “how much can you spend?” to “what outcome do you really need?” Tune in for a fresh take on sustainable scaling, plain spoken, deeply human, and built to free you from the endless hunt for new business.

Contact Information
Tiffany Coletti Kaiser – Apiary Digital
Website: https://apiarydigital.com/
LinkedIn: https://www.linkedin.com/in/tiffanycolettikaiser

Zachary Bernard – We Feature You PR
LinkedIn: https://www.linkedin.com/in/itszachb/
Websites: https://www.wefeatureyou.com/ | https://zacharybernard.com/

Want press, podcast, or TV features? Visit wefeatureyou.com

• (00:00:00) - How to Scale With a Small Company
• (00:00:42) - The Entrepreneur's Lockbook Podcast
• (00:01:51) - What's the One Thing You'd Do to Reboot Your Company
• (00:03:35) - Possible Productization in the B2B
• (00:11:53) - Pushing the Minimum Experience Level at Apiary
• (00:18:28) - McKinsey: It's not about the Money we manage,
• (00:23:14) - What Makes Apiary Different?
• (00:29:20) - PODCAST: The Power of Podcasts

In this episode of The Entrepreneur’s Logbook Podcast, Zachary Bernard speaks with Ashley Brown and Brianna Watson, co-founders of Impressions Visionary Solutions. From the outset, Ashley and Brianna emphasize the importance of “building the system, not the service.” Rather than diving headfirst into client work, they recommend first mapping a clear, intentional client journey, from inquiry and onboarding through delivery, using simple tools and workflows. As entrepreneurs test their offerings with early clients, patterns emerge. Those insights then inform the refinement of processes, creating space for creativity and minimizing the chaos of firefighting.

The conversation turns next to how AI and automation can amplify rather than erase the human element. Ashley and Brianna make a passionate case for preserving empathy at every step: pinpointing where clients need to feel seen and heard, then designing automations that support those moments without sacrificing genuine connection. They walk us through their approach, istening for each customer’s friction points, mapping the story of a purchase path, and automating repetitive tasks so teams can focus on high-value, human-driven work.

Finally, Ashley and Brianna tackle one of the biggest pitfalls in scaling service-based businesses: platform overload. They caution against chasing every shiny new tool and urge leaders to audit needs by department, choosing fewer, well-integrated solutions rather than a thousand half-used apps. Above all, Impressions Visionary Solutions stands out by leading with depth and authenticity, blending strategy with soul to help small and mid-sized businesses scale intelligently, efficiently, and empathetically.

Contact Information

Ashley Brown and Brianna Watson • Impressions Visionary Solutions

Website: https://www.impressionsvs.com

LinkedIn: https://www.linkedin.com/in/brianna-l-watson/ + https://www.linkedin.com/in/ashleybrowncreative/

Zachary Bernard • We Feature You PR

LinkedIn: https://www.linkedin.com/in/itszachb/

Websites:

https://www.wefeatureyou.com/

https://zacharybernard.com/

Want press, podcast or TV features? Visit wefeatureyou.com!

• (00:00:00) - The Entrepreneur's Lockbook Podcast
• (00:00:55) - How to Build a Beautiful Business With AI & Intelligent Automation
• (00:01:50) - What Would You Do To Build a Startup From Day 1?
• (00:04:53) - Ashley and Brian on Their Split
• (00:05:40) - How To Automate Processes With Human Touch
• (00:10:01) - Will AI Amplify Human Touch in Design?
• (00:15:12) - Tech Stack Confusion
• (00:20:43) - How To Market Your AI-based Sales & Marketing

In this episode of The Entrepreneur’s Logbook Podcast, host Zachary Bernard speaks with Rachel Phillips, founder and CEO of Fully Accountable. Rachel shares her journey from intern to CEO of one of Inc. 5000’s fastest-growing finance firms, serving over 600 clients and managing more than $7 billion in revenue. Together, they dive into why digital-first businesses—from e-commerce shops to SaaS providers—benefit from a fractional CFO model that combines hands-on bookkeeping with proactive financial strategy. Rachel explains how having an outsider’s perspective helps benchmark performance, optimize cash flow, and turn data into growth opportunities.

Throughout the conversation, Rachel underscores the power of granular analysis. She recounts a case where a client ran 25 ad campaigns but was only profitable on seven—redistributing budgets increased their margin from 10% to 38%. They also discuss the idea of a “living” operational budget that pivots with daily ad costs and seasonality, and pinpoint the revenue thresholds (around $3.5 – $5 million) when bringing on a CFO really pays off. Rachel’s parting advice: ditch the Excel-only approach in favor of a proper general ledger system and invest in the right financial talent before accounting tasks eat up more of your time than growing the business.

❇️ Key Topics with Timestamps

1. Rachel’s Career Path & Fully Accountable Overview – 00:02:00

2. Benefits of Fractional CFO Services – 00:03:00

3. Granular, Data-Driven Marketing Profitability (Case Study) – 00:06:00

4. When to Bring on a Fractional CFO – 00:13:00

5. Financial Management Tips for Business Owners – 00:19:00

Contact Information

Rachel Phillips - Fully Accountable

Website: https://fullyaccountable.com/

LinkedIn: https://www.linkedin.com/in/rachel-phillips-ohio

CFO Toolkit: https://fullyaccountable.com/cfo-toolkit/

Zachary Bernard - We Feature You PR

LinkedIn: https://www.linkedin.com/in/itszachb/

Websites: https://www.wefeatureyou.com/ + https://zacharybernard.com/

Want press/podcast/TV features? Visit wefeatureyou.com

• (00:00:00) - Getting a granular view of a company's revenue
• (00:00:40) - Rachel Phillips on The Entrepreneurs Logbook
• (00:02:32) - Does a Fractional CFO Matter?
• (00:04:37) - How To Make Money on a Digital Business
• (00:07:19) - What's The Unique Challenges That E-Commerce and Digital Businesses
• (00:15:02) - How to Get a CFO on Your Team
• (00:17:46) - Taking Control of Your Business's Financials
• (00:19:51) - CFO on CFO Network

In this episode of The Entrepreneur's Logbook Podcast, host Zachary Bernard sits down with Matthew Uber, founder and CEO of Spinwheel BDC, a strategic consulting firm specializing in sales development, business development, and management solutions.

Matthew shares his unconventional journey from high school dropout to sales leader, building remote sales teams before COVID made it mainstream, and scaling Spinwheel to over 75 employees. With 15+ years in sales, Matthew reveals why mindset trumps skillset, how he proved SDR teams work in "impossible" industries, and his surprising take on AI's role in the future of sales.

Sales Success Formula

• Success comes from three pillars: pitch, pace, or attitude
• Mindset management is harder to teach than sales skills
• Rejection resilience matters more than smooth talking

Remote Sales Revolution

• Matthew built virtual sales teams in automotive (traditionally face-to-face) starting in 2018
• COVID gave his already-remote team an "unfair advantage" over competitors
• Virtual selling opened access to hungry talent nationwide and internationally

Spinwheel BDC's Hiring Philosophy

• Look for personality traits over resume credentials: hunger, student mentality, thick skin, self-awareness
• Everyone starts at ground level (SDR) regardless of experience
• Promote based on merit: appointment setting → presenting/closing → leadership

Business Agility

• Never get too married to your original idea
• Matthew's business has "changed 100+ times" since 2020
• Fast, intuitive decisions combined with a willingness to adjust

AI's Future in Sales

• AI will inevitably affect sales, but won't completely replace human connection
• Consumers may resist AI interactions due to trust/negotiation concerns
• AI calling costs currently prohibitive, but technology advancing rapidly
• Quality of AI sales depends on quality of human training it receives

Proven Growth Strategy

• Start with one SDR to prove concept, then scale
• Homegrown talent often outperforms expensive hires (100% quota achievement rate)
• SDR-to-AE promotion path reduces costs while improving results

• (00:00:00) - Entrepreneurs Logbook
• (00:01:13) - How to Get Out of Debt in Sales
• (00:03:44) - The Shift from Office to Remote Sales
• (00:06:54) - Virtual Sales: The Challenges
• (00:09:53) - How To Develop the Future of Sales
• (00:13:14) - How To Hire the Right Salesperson
• (00:16:41) - Building a Sales Development Team
• (00:19:43) - How to Manage the Mindset of a Salesperson
• (00:21:26) - How to Get Out of Rut
• (00:24:05) - Salespeople: How AI Will Affect Us
• (00:29:32) - Matt Spinwell on How to Reach Out to People

In this episode of the Entrepreneur Logbook Podcast, host Zachary Bernard sits down with Joey Price, President and CEO of Jumpstart HR, an award-winning HR consulting and technology analyst firm. With nearly two decades of HR experience, Joey has transformed from an HR assistant to a respected voice in the industry, authoring "The Power of HR" and delivering TEDx presentations.

Joey shares his unique journey from kinesiology to HR, revealing how he shifted from helping athletes perform their best on ball fields to helping professionals excel in corporate settings. The conversation dives deep into the three Ps of business (profit, people, and purpose), the evolving role of AI in HR, and why founders must view HR as a strategic investment rather than a cost center.

Episode Timestamps

[00:00:00] Introduction and Joey's background in kinesiology

[00:01:23] Joey's mission: Making people more excited about Monday than Friday

[00:02:04] Career transition from exercise science to HR

[00:04:23] The three Ps: Profit, People, and Purpose - current challenges

[00:05:00] Technology's impact on people strategy and the need for balance

[00:06:00] The "buying, building, borrowing, or botting" framework

[00:07:50] The aha moment: Transitioning from lifestyle business to scalable company [00:11:00] Why HR isn't a cost center - the human capital perspective

[00:12:00] Tracking ROI on HR investments and interventions

[00:15:50] HR trends: AI recruitment and diversity equity being baked into processes

[00:17:00] AI recruiters enabling flexible interview scheduling

[00:19:35] Who should read "The Power of HR" book

[00:22:31] Key takeaway: People don't inherently share your enthusiasm - you must cultivate it

Get in Touch with Joey Price

• LinkedIn: https://www.linkedin.com/in/joeyvprice/
• Company: https://jumpstart-hr.com/
• Book: https://a.co/d/fy7FVaG

Connect with Zach on LinkedIn: https://www.linkedin.com/in/itszachb/

Website: https://www.wefeatureyou.com/ + https://zacharybernard.com/

Do you want to be featured in the press, podcasts, or TV? Visit wefeatureyou.com

• (00:00:00) - What is the role of human capital in the workplace?
• (00:00:24) - Joey Price on Being More Excited About Mondays Than Fridays
• (00:01:52) - EHR In the Elevator
• (00:04:29) - The 3-D Business of People
• (00:10:51) - The Value of Investing in HR
• (00:15:37) - Top Trends in Technology for Business Owners
• (00:19:21) - In the Elevator With Brad Cogan
• (00:22:08) - How to Improve Your Company's HR Policies