In this episode of The Entrepreneur’s Logbook, Zachary Bernard speaks with Tiffany Coletti Kaiser, CEO of Apiary Digital, about rethinking the traditional agency model and building something that scales on its own terms. Drawing on more than two decades of leadership in tech, CPG, and beyond, Tiffany explains why productizing your core service, finding that lowest common denominator clients really need, and packaging it as a turnkey solution is the fastest path to sustained growth. She and Zach discuss how a transparent, honest approach with clients (even being the first to say “we might not be the right fit for you”) not only builds trust but drives an industry-leading 98% client return rate and generates referrals that keep the pipeline full.

Tiffany then takes us inside Apiary Digital’s unique “apiary” collective: a senior-only bench of specialists who flex in and out of projects based on client needs, living their own lives while delivering half a billion leads each year. She shares concrete examples, from codifying executive LinkedIn thought-leadership offerings to diagnosing hidden funnel issues behind underperforming campaigns, and why measuring outcomes (leads, revenue impact) rather than vanity metrics (total ad spend) makes all the difference. Whether you’re launching a boutique consultancy or retooling an established shop, her hive-inspired model highlights the power of putting humanity and clear deliverables at the center of your growth strategy.

Listeners will walk away with actionable insights on how to:

1) carve out a repeatable, productized service that clients instantly understand;

2) assemble a network of experienced consultants who thrive under a flexible, transparent partnership; and

3) shift conversations from “how much can you spend?” to “what outcome do you really need?” Tune in for a fresh take on sustainable scaling, plain spoken, deeply human, and built to free you from the endless hunt for new business.

Contact Information
Tiffany Coletti Kaiser – Apiary Digital
Website: https://apiarydigital.com/
LinkedIn: https://www.linkedin.com/in/tiffanycolettikaiser

Zachary Bernard – We Feature You PR
LinkedIn: https://www.linkedin.com/in/itszachb/
Websites: https://www.wefeatureyou.com/ | https://zacharybernard.com/

Want press, podcast, or TV features? Visit wefeatureyou.com

• (00:00:00) - How to Scale With a Small Company
• (00:00:42) - The Entrepreneur's Lockbook Podcast
• (00:01:51) - What's the One Thing You'd Do to Reboot Your Company
• (00:03:35) - Possible Productization in the B2B
• (00:11:53) - Pushing the Minimum Experience Level at Apiary
• (00:18:28) - McKinsey: It's not about the Money we manage,
• (00:23:14) - What Makes Apiary Different?
• (00:29:20) - PODCAST: The Power of Podcasts

In this episode of The Entrepreneur’s Logbook Podcast, Zachary Bernard speaks with Ashley Brown and Brianna Watson, co-founders of Impressions Visionary Solutions. From the outset, Ashley and Brianna emphasize the importance of “building the system, not the service.” Rather than diving headfirst into client work, they recommend first mapping a clear, intentional client journey, from inquiry and onboarding through delivery, using simple tools and workflows. As entrepreneurs test their offerings with early clients, patterns emerge. Those insights then inform the refinement of processes, creating space for creativity and minimizing the chaos of firefighting.

The conversation turns next to how AI and automation can amplify rather than erase the human element. Ashley and Brianna make a passionate case for preserving empathy at every step: pinpointing where clients need to feel seen and heard, then designing automations that support those moments without sacrificing genuine connection. They walk us through their approach, istening for each customer’s friction points, mapping the story of a purchase path, and automating repetitive tasks so teams can focus on high-value, human-driven work.

Finally, Ashley and Brianna tackle one of the biggest pitfalls in scaling service-based businesses: platform overload. They caution against chasing every shiny new tool and urge leaders to audit needs by department, choosing fewer, well-integrated solutions rather than a thousand half-used apps. Above all, Impressions Visionary Solutions stands out by leading with depth and authenticity, blending strategy with soul to help small and mid-sized businesses scale intelligently, efficiently, and empathetically.

Contact Information

Ashley Brown and Brianna Watson • Impressions Visionary Solutions

Website: https://www.impressionsvs.com

LinkedIn: https://www.linkedin.com/in/brianna-l-watson/ + https://www.linkedin.com/in/ashleybrowncreative/

Zachary Bernard • We Feature You PR

LinkedIn: https://www.linkedin.com/in/itszachb/

Websites:

https://www.wefeatureyou.com/

https://zacharybernard.com/

Want press, podcast or TV features? Visit wefeatureyou.com!

• (00:00:00) - The Entrepreneur's Lockbook Podcast
• (00:00:55) - How to Build a Beautiful Business With AI & Intelligent Automation
• (00:01:50) - What Would You Do To Build a Startup From Day 1?
• (00:04:53) - Ashley and Brian on Their Split
• (00:05:40) - How To Automate Processes With Human Touch
• (00:10:01) - Will AI Amplify Human Touch in Design?
• (00:15:12) - Tech Stack Confusion
• (00:20:43) - How To Market Your AI-based Sales & Marketing

In this episode of The Entrepreneur’s Logbook Podcast, host Zachary Bernard speaks with Rachel Phillips, founder and CEO of Fully Accountable. Rachel shares her journey from intern to CEO of one of Inc. 5000’s fastest-growing finance firms, serving over 600 clients and managing more than $7 billion in revenue. Together, they dive into why digital-first businesses—from e-commerce shops to SaaS providers—benefit from a fractional CFO model that combines hands-on bookkeeping with proactive financial strategy. Rachel explains how having an outsider’s perspective helps benchmark performance, optimize cash flow, and turn data into growth opportunities.

Throughout the conversation, Rachel underscores the power of granular analysis. She recounts a case where a client ran 25 ad campaigns but was only profitable on seven—redistributing budgets increased their margin from 10% to 38%. They also discuss the idea of a “living” operational budget that pivots with daily ad costs and seasonality, and pinpoint the revenue thresholds (around $3.5 – $5 million) when bringing on a CFO really pays off. Rachel’s parting advice: ditch the Excel-only approach in favor of a proper general ledger system and invest in the right financial talent before accounting tasks eat up more of your time than growing the business.

❇️ Key Topics with Timestamps

1. Rachel’s Career Path & Fully Accountable Overview – 00:02:00

2. Benefits of Fractional CFO Services – 00:03:00

3. Granular, Data-Driven Marketing Profitability (Case Study) – 00:06:00

4. When to Bring on a Fractional CFO – 00:13:00

5. Financial Management Tips for Business Owners – 00:19:00

Contact Information

Rachel Phillips - Fully Accountable

Website: https://fullyaccountable.com/

LinkedIn: https://www.linkedin.com/in/rachel-phillips-ohio

CFO Toolkit: https://fullyaccountable.com/cfo-toolkit/

Zachary Bernard - We Feature You PR

LinkedIn: https://www.linkedin.com/in/itszachb/

Websites: https://www.wefeatureyou.com/ + https://zacharybernard.com/

Want press/podcast/TV features? Visit wefeatureyou.com

• (00:00:00) - Getting a granular view of a company's revenue
• (00:00:40) - Rachel Phillips on The Entrepreneurs Logbook
• (00:02:32) - Does a Fractional CFO Matter?
• (00:04:37) - How To Make Money on a Digital Business
• (00:07:19) - What's The Unique Challenges That E-Commerce and Digital Businesses
• (00:15:02) - How to Get a CFO on Your Team
• (00:17:46) - Taking Control of Your Business's Financials
• (00:19:51) - CFO on CFO Network