Hosts Robert Balog and Topher Burns sit down with Melissa Dunn, fractional CMO and former Head of Marketing at Suzy, to explore why B2B software marketing is ready for a consumer-grade revolution.

Having worked on mega-brands like Visa and Verizon Wireless before making the leap into B2B SaaS, Melissa breaks down why B2B decision-makers have the exact same anxieties, attention spans, and emotional drivers as everyday consumers.

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territorial is an advertising agency that helps brands find their place in the world. To see our work and learn more about what we do, visit weareterritorial.com

Follow us on LinkedIn: https://www.linkedin.com/company/weareterritorial

Follow us on TikTok: https://tiktok.com/@strangecoordinates

Want to see our faces while we talk? Find Strange Coordinates on YouTube: https://www.youtube.com/@StrangeCoordinates

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Show art & design by Chris Allen

Editing & Video editing by Patrick Elmore: https://www.patrickelmore.co/

Marketing by Billy Silverman

Episode music by Blue Dot Sessions

In our newest episode of Strange Coordinates, hosts Topher Burns and Robert Balog chart the 25-year trajectory of Salesforce through the lens of two dramatically different San Francisco protests. They unpack how Marc Benioff built a $40B+ enterprise giant by pioneering modern SaaS and seat-based pricing, the influence of Hawaiian culture on corporate America, and the existential threat AI poses to the seat-count business model.

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territorial is an advertising agency that helps brands find their place in the world. To see our work and learn more about what we do, visit weareterritorial.com

Follow us on LinkedIn: https://www.linkedin.com/company/weareterritorial

Follow us on TikTok: https://tiktok.com/@strangecoordinates

Want to see our faces while we talk? You can also find Strange Coordinates on YouTube: https://www.youtube.com/@strangecoordinates

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Show art & design by Chris Allen

Editing & Video editing by Patrick Elmore: https://www.patrickelmore.co/

Marketing by Billy Silverman

Episode music by Blue Dot Sessions

In our latest interview, Aydan and Robert dive into the inner workings of Wall Street and market infrastructure with Talia Klein, Head of Wealth and Investment Solutions at the Depository Trust and Clearing Corporation. Talia takes us behind the scenes of financial infrastructure to explore the convergence of institutional finance and modern consumer tech and unpack what outsiders get completely wrong about Wall Street culture. Real life isn’t like that Friends episode where Phoebe is a stockbroker — or is it?

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territorial is an advertising agency that helps brands find their place in the world. To see our work and learn more about what we do, visit weareterritorial.com

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Follow us on LinkedIn: https://www.linkedin.com/company/weareterritorial

Follow us on TikTok: https://tiktok.com/@strangecoordinates

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Show art & design by Chris Allen

Editing & Video editing by Patrick Elmore: https://www.patrickelmore.co/

Marketing by Billy Silverman

Episode music by Blue Dot Sessions

We heard you loud and clear: You want more Sean Szeps. Fear not, dear listener: Sean is back, this time as the interviewee on Strange(r) Coordinates. Topher and Aydan sit down with the social strategist, academic, and all-star parenting creator to break down what happens when the person receiving agency briefs used to write them himself.

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Find Sean Szeps on Instagram: https://www.instagram.com/seanszeps/

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territorial is an advertising agency that helps brands find their place in the world. To see our work and learn more about what we do, visit weareterritorial.com.

Follow us on LinkedIn: https://www.linkedin.com/company/weareterritorial

Want to see our faces while we talk? Subscribe on YouTube:

https://youtube.com/@strangecoordinates

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Show art & design by Chris Allen

Editing & Video editing by Patrick Elmore: https://www.patrickelmore.co/

Marketing by Billy Silverman

Episode music by Blue Dot Sessions

In this episode of Strange Coordinates, Topher Burns is joined by special guest host (and creator, academic, and parent-marketing strategist) Sean Szeps to go behind the leak-proof seams of the multi-billion-dollar war between Huggies and Pampers. They trace the origin story of fierce 1980s patent battles, the effects of duopoly, and the environmental and sociological impacts of the diaper category and its marketing efforts over the past several decades.

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Find Sean Szeps on Instagram: https://www.instagram.com/seanszeps/

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territorial is an advertising agency that helps brands find their place in the world. To see our work and learn more about what we do, visit weareterritorial.com.

Follow us on LinkedIn: https://www.linkedin.com/company/weareterritorial

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Show art & design by Chris Allen

Editing & Video editing by Patrick Elmore: https://www.patrickelmore.co/

Marketing by Billy Silverman

Episode music by Blue Dot Sessions

In this episode, we trace the strategic history of fintech giant Chime to expose how design, psychology, and color theory fuel modern banking.

We break down Chime’s calculated play for the underserved gig economy, the ethical entanglements of their early Doctor Phil daytime TV endorsement, and the catastrophic Covid-era algorithm errors that left paycheck-to-paycheck users locked out of their accounts for months.

We also examine the 2026 liquidity landscape as Chime clashes with Venmo and Cash App , the structural similarities to our own Webby-winning campaign for healthcare disruptor Centivo , and why a tech company’s sudden choice of a serif font is the ultimate sign of a corporate identity crisis.

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territorial is an advertising agency that helps brands find their place in the world. To see our work and learn more about what we do, visit weareterritorial.com.

Follow us on LinkedIn: https://www.linkedin.com/company/weareterritorial

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Show art & design by Chris Allen

Editing & Video editing by Patrick Elmore: https://www.patrickelmore.co/

Marketing by Billy Silverman

Episode music by Blue Dot Sessions

The Cannes Lions International Festival of Creativity (or just Cannes if you’re normal) is coming up, and we’ve got the perfect tour guides. Rachel Segall and Simone Mandel of the growth platform and consultancy NBZ take us behind the festival facades and endless flows of rosé they experienced last year to give us a sense of what to expect next week.

We talk about the shifting ecosystem of advertising, hyper-commercialization of the festival beaches, and how lean indie shops are successfully crashing a party historically dominated by legacy holding companies.

Learn more about NBZ: https://www.nbzpartner.com/

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territorial is an advertising agency that helps brands find their place in the world. To see our work and learn more about what we do, visit weareterritorial.com

Follow us on LinkedIn: https://www.linkedin.com/company/weareterritorial

Follow us on TikTok: https://tiktok.com/@strangecoordinates

Want to see our faces while we talk? Find Strange Coordinates on YouTube: https://youtube.com/@strangecoordinates

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Show art & design by Chris Allen

Editing & Video editing by Patrick Elmore: https://www.patrickelmore.co/

Marketing by Billy Silverman

Episode music by Blue Dot Sessions

In our newest episode of Strange Coordinates, we’re diving into the pharmaceutical industry with Michelle Nguyen and Barbara Salami of Decyd to explore how AI is transforming how new drugs are brought to market.

They break down why so many brilliant medical innovations flop on launch, how their platform acts as "genetic testing" for drug assets, and why the near-term financial payoff for commercial AI outpaces R&D by over a decade.

Learn more about Decyd: https://decyd.ai/

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territorial is an advertising agency that helps brands find their place in the world. To see our work and learn more about what we do, visit weareterritorial.com

Follow us on LinkedIn: https://www.linkedin.com/company/weareterritorial

Follow us on TikTok: https://tiktok.com/@strangecoordinates

Want to see our faces while we talk? You can also find Strange Coordinates on YouTube:

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Show art & design by Chris Allen

Editing & Video editing by Patrick Elmore: https://www.patrickelmore.co/

Marketing by Billy Silverman

Episode music by Blue Dot Sessions