Hosts Robert Balog and Topher Burns sit down with Melissa Dunn, fractional CMO and former Head of Marketing at Suzy, to explore why B2B software marketing is ready for a consumer-grade revolution.

Having worked on mega-brands like Visa and Verizon Wireless before making the leap into B2B SaaS, Melissa breaks down why B2B decision-makers have the exact same anxieties, attention spans, and emotional drivers as everyday consumers.

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territorial is an advertising agency that helps brands find their place in the world. To see our work and learn more about what we do, visit weareterritorial.com

Follow us on LinkedIn: https://www.linkedin.com/company/weareterritorial

Follow us on TikTok: https://tiktok.com/@strangecoordinates

Want to see our faces while we talk? Find Strange Coordinates on YouTube: https://www.youtube.com/@StrangeCoordinates

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Show art & design by Chris Allen

Editing & Video editing by Patrick Elmore: https://www.patrickelmore.co/

Marketing by Billy Silverman

Episode music by Blue Dot Sessions

In our newest episode of Strange Coordinates, hosts Topher Burns and Robert Balog chart the 25-year trajectory of Salesforce through the lens of two dramatically different San Francisco protests. They unpack how Marc Benioff built a $40B+ enterprise giant by pioneering modern SaaS and seat-based pricing, the influence of Hawaiian culture on corporate America, and the existential threat AI poses to the seat-count business model.

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territorial is an advertising agency that helps brands find their place in the world. To see our work and learn more about what we do, visit weareterritorial.com

Follow us on LinkedIn: https://www.linkedin.com/company/weareterritorial

Follow us on TikTok: https://tiktok.com/@strangecoordinates

Want to see our faces while we talk? You can also find Strange Coordinates on YouTube: https://www.youtube.com/@strangecoordinates

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Show art & design by Chris Allen

Editing & Video editing by Patrick Elmore: https://www.patrickelmore.co/

Marketing by Billy Silverman

Episode music by Blue Dot Sessions

In our latest interview, Aydan and Robert dive into the inner workings of Wall Street and market infrastructure with Talia Klein, Head of Wealth and Investment Solutions at the Depository Trust and Clearing Corporation. Talia takes us behind the scenes of financial infrastructure to explore the convergence of institutional finance and modern consumer tech and unpack what outsiders get completely wrong about Wall Street culture. Real life isn’t like that Friends episode where Phoebe is a stockbroker — or is it?

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territorial is an advertising agency that helps brands find their place in the world. To see our work and learn more about what we do, visit weareterritorial.com

---

Follow us on LinkedIn: https://www.linkedin.com/company/weareterritorial

Follow us on TikTok: https://tiktok.com/@strangecoordinates

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Show art & design by Chris Allen

Editing & Video editing by Patrick Elmore: https://www.patrickelmore.co/

Marketing by Billy Silverman

Episode music by Blue Dot Sessions