Strange(r) Coordinates: Melissa Dunn
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Strange(r) Coordinates: Melissa Dunn
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Hosts Robert Balog and Topher Burns sit down with Melissa Dunn, fractional CMO and former Head of Marketing at Suzy, to explore why B2B software marketing is ready for a consumer-grade revolution.
Having worked on mega-brands like Visa and Verizon Wireless before making the leap into B2B SaaS, Melissa breaks down why B2B decision-makers have the exact same anxieties, attention spans, and emotional drivers as everyday consumers.
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territorial is an advertising agency that helps brands find their place in the world. To see our work and learn more about what we do, visit weareterritorial.com
Follow us on LinkedIn: https://www.linkedin.com/company/weareterritorial
Follow us on TikTok: https://tiktok.com/@strangecoordinates
Want to see our faces while we talk? Find Strange Coordinates on YouTube: https://www.youtube.com/@StrangeCoordinates
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Show art & design by Chris Allen
Editing & Video editing by Patrick Elmore: https://www.patrickelmore.co/
Marketing by Billy Silverman
Episode music by Blue Dot Sessions