In this expert-packed episode of the Scale Point Podcast, host Heather Wanninger sits down with sales strategist Aleasha Bahr to unpack one of the most critical (and commonly misunderstood) steps in scaling a coaching business: building an intentional, effective sales team.

Aleasha shares how hiring a sales strategist before a salesperson can save time, money, and your brand integrity. She outlines how to create a repeatable sales system, what meaningful onboarding should look like, and why coaching your salesperson matters just as much as coaching your clients.

Whether you're a coach looking to get off sales calls or a founder ready to scale with more ease and alignment, this episode offers real talk and real strategy—with zero sleaze.

Key Takeaways

• Why hiring a sales strategist first is crucial for sustainable scaling
  
  
• How to build a repeatable sales process that reflects your coaching values
  
  
• The real reasons most first sales hires fail—and how to avoid them
  
  
• What proper sales onboarding and training should actually look like
  
  
• How to foster empathy and authenticity in every sales conversation
  
  
• The difference between a closer and a connection-based seller—and why it matters
  
  

Scaling your coaching business shouldn't mean outsourcing your voice—or your values.

In this conversation, Aleasha Bahr offers a blueprint for building a sales team that feels like an extension of you. If you're ready to step away from the day-to-day sales grind and lead from your zone of genius, this episode is your next move.

🎧 Listen now and discover how to scale with strategy, integrity, and results.
➡️ scalepointpodcast.com

Visit Aleasha Bahr online:

Website: https://aleashabahr.com/

LinkedIn: https://www.linkedin.com/in/aleashabahr/

Youtube: https://www.youtube.com/@aleashabahr

#ScalePointPodcast #AleashaBahr #SalesStrategy #MatchmakerSalesMethod #AuthenticSales #HiringSalesTeams #CoachingBusiness #ScalingWithEmpathy #SalesOnboarding #DelegatingSales #CoachingToCEO

In this tactical and inspiring episode of the Scale Point Podcast, Heather Wanninger sits down with co-founder and marketing strategist Shawn Quintero to break down one of the most misunderstood topics in marketing: how to create a campaign that converts from scratch—even if your audience doesn’t know who you are.

Shawn walks listeners through the Five Levels of Awareness framework, originally introduced by Eugene Schwartz, and shares how coaches and service-based business owners can use it to build marketing systems that move cold leads into confident buyers—without burning out.

Key Takeaways

• Why your ideal client may not even know they need you yet—and how to meet them where they are
  
  
• The difference between personal and business branding in storytelling
  
  
• How to move from "unknown" to "most trusted" using narrative and empathy
  
  
• What a Jedi lightsaber workout has to do with marketing (yes, seriously!)
  
  
• How coaches can document and delegate their marketing using this framework
  
  
• Tactical breakdown of each awareness stage—from “unaware” to “ready to buy”

Whether you're staring at a blank screen or frustrated that your content isn't converting, this episode is your blueprint for building a repeatable, scalable, and story-driven marketing system that works—every time.

Visit Shawn Quintero online:

Instagram: https://www.instagram.com/abundanceworldwideco/

LinkedIn: https://www.linkedin.com/in/heyshawnq/

Tune in and start architecting campaigns that connect and convert.
scalepointpodcast.com

#ScalePointPodcast #MarketingForCoaches #ShawnQuintero #FiveLevelsOfAwareness #MarketingFramework #MarketingWithEmpathy #StorySelling #ContentStrategy #CoachMarketing #ScalableMarketingSystems

In this inspiring episode of the Scale Point Podcast, hosts Heather Wanninger and Jenny Wright sit down with Dustin Stout, the founder of Magai, a powerful AI platform helping creators and coaches streamline content creation. Dustin shares his incredible story of rebuilding after personal and professional collapse—and how hitting rock bottom led to a business built on purpose, recurring revenue, and service-first leadership.

Dustin opens up about what it took to let go of ego, build lean, and lead with authenticity. His story is a masterclass in resilience, smart tech adoption, and creating systems that multiply your energy, not drain it.

Key Takeaways

• Why your lowest moments might hold the seed of your next big idea
  
  
• How Magai helps creators scale with AI-powered efficiency
  
  
• The power of leverage over hustle
  
  
• Why recurring revenue and customer love are worth more than one-time wins
  
  
• What happens when you build for people, not just with tech
  
  
• Lessons in rebuilding your identity and business from the ground up
  
  
  

Ready to turn a setback into your scale point?

Let Dustin Stout’s story inspire you to rethink how you build—and who you build it for.

Subscribe to the Scale Point Podcast and discover strategies for purpose-driven growth.
➡️ scalepointpodcast.com

Visit Dustin Stout online:

Website: https://magai.co/

LinkedIn: https://www.linkedin.com/in/dustinwstout/

#ScalePointPodcast #DustinRiechmann #MagaiAI #EntrepreneurResilience #RecurringRevenue #CoachingBusiness #AIForCoaches #FromFailureToFreedom #ScalingSmart #StartupFounderJourney #DigitalToolsForCreators #PurposeDrivenBusiness

In this episode of the Scale Point Podcast, sales mentor and founder of EPIC at Sales, Laura Wright, delivers a clear, actionable roadmap for coaches and founders ready to scale out of their sales role. With over two decades of experience and two 7-figure businesses under her belt, Laura breaks down why most coaches hesitate to hire a sales team—and how to do it the right way.

From her signature Five Steps to Yes sales framework to redefining sales incentives and team structure, Laura explains what it really takes to build a team that aligns with your brand, closes with integrity, and lets you reclaim your time without sacrificing conversions.

Key Takeaways

• Why the wrong sales hire can create misalignment—and how to avoid it
  
  
• Laura’s Five Steps to Yes: a sales process that’s light, effective, and measurable
  
  
• When to hire your first salesperson (hint: not when you're avoiding sales)
  
  
• How to use visual goal mapping to stay focused
  
  
• Why energy + strategy = scalable sales
  
  
• How to build team incentives beyond just money
  
  

You weren’t meant to live in your sales calendar forever.

If you’re ready to train a sales team that closes with confidence, alignment, and integrity, Laura Wright lays out the exact process to do it—without sacrificing your values or revenue.

Hit play and learn how to scale out of the sales seat and step into true CEO leadership.

➡️Scale Point Podcast in Apple

Visit Laura Wright online:

Website: https://epicatsales.com/

LinkedIn: https://www.linkedin.com/in/epicatsales

Youtube: https://www.youtube.com/@epicatsales

#SalesStrategy #LauraWright #ScalePointPodcast #SalesProcessDesign #DelegatingSales #CoachingBusinessGrowth #EntrepreneurScaling #SalesMentorship #SalesTeamBuilding #VisionAlignedSales #EPICatSales #ScaleWithStrategy

In this episode of the Scale Point Podcast, the team sits down with Tracy Phillips, Emmy-nominated video strategist and founder of TestiMagical, a done-for-you video testimonial service. Tracy shares her powerful journey of growing from a behind-the-camera expert to a bold business owner who helps brands scale through video, visibility, and story-driven connection.

Listeners will learn how to overcome perfectionism on camera, how to use testimonials to build trust, and why hiring the right support team was the pivotal scale point that transformed Tracy’s entire business model. With a mix of humor, honesty, and actionable takeaways, this conversation will inspire anyone stuck in “do-it-all” mode to let go, level up, and lead with confidence.

Key Takeaways

• Why “embracing the suck” is the key to getting better on video
  
  
  
• How to use authentic video testimonials to scale trust and conversions
  
  
  
• Why perfectionism is the enemy of visibility and momentum
  
  
  
• The power of “letting go and letting in” to reach your next scale point
  
  
  
• Tips to boost on-camera confidence—even if you're starting at zero
  
  
  
• How hiring a strong team unlocked Tracy’s ability to scale and prep her business for sale
  
  
  

Ready to stop hiding and start showing up with confidence on camera?
Let Tracy’s journey and practical wisdom guide your next scale point.

Subscribe to the Scale Point Podcast and start turning visibility into velocity.
➡️Scale Point Podcast in Apple

Visit Tracy Phillips online:

Website: https://testimagical.com/

LinkedIn: https://www.linkedin.com/in/testimagical

Youtube: https://www.youtube.com/@VideoScriptSuccess

#ScalePointPodcast #TracyPhillips #VideoMarketing #VisibilityStrategy #LetGoLetIn #TestimonialMarketing #ScaleWithVideo #EntrepreneurJourney #WomenInBusiness #AuthenticMarketing #DoneForYouServices #VideoConfidence #Testimagical #EmbraceTheSuck

In this solo episode of the Scale Point Podcast, Shawn Quintero—serial entrepreneur and CEO of Abundance Worldwide—shares the hard-earned lessons that helped him scale beyond personal branding and build a coaching business designed for lasting freedom and impact.

From getting stuck in the golden handcuffs of his early coaching success to learning how to create scalable offers, systems, and marketing engines, Shawn breaks down the real strategies coaches need to stop hustling for every client and start building businesses that thrive without their constant presence.

This conversation delivers tactical frameworks around organic marketing, high-converting sales systems, and why "sweat equity" is non-negotiable at the early stages of scaling.

Key Takeaways

• Why personal branding alone traps entrepreneurs—and how to build true business leverage
  
  
• How to master traffic and conversion as the two pillars of sustainable growth
  
  
• Organic marketing strategies that trigger algorithm favor and virality
  
  
• How to run conversion events that consistently fill your sales pipeline
  
  
• The balance between hustle, leverage, and lasting systems
  
  
• Why being invisible is the biggest barrier to business growth

Ready to break free from hustle mode and start building a business that scales without you?

Learn how to master traffic, conversions, and legacy-building from leaders who have done it.

🎧 Subscribe to the Scale Point Podcast and discover the strategies that will move you from hidden to high-impact.
➡️Apple Podcasts

#ScalePointPodcast #ShawnQuintero #BusinessScaling #OrganicMarketing #ConversionEvents #LeadGeneration #EntrepreneurJourney #CoachingSuccess #TrafficAndConversions #ScalingWithoutBurnout #CoachingBusinessGrowth #AbundanceMindset

In this episode of the Scale Point Podcast, business mentor and Freedom to Impact founder Kaci Brown shares how she intentionally designed her business around her life—and not the other way around. From building boundaries to protect her energy to restructuring her week to work just three days, Kaci dives deep into the mindset and systems that helped her scale sustainably.

She opens up about her husband’s health journey, the personal transformation it triggered, and how she aligned her business to support her values, time, and family. With lessons on letting go of “good” to make room for “great,” setting up team support, and filtering tasks by joy, revenue, and relationships, this episode offers a playbook for coaches who want to scale with clarity and intention.

Key Takeaways

• How a health crisis helped Kaci redefine success
• What it really takes to create a flexible, three-day workweek
• Why energy, not just time, is your most valuable resource
• How to filter your to-do list using joy, revenue, and relationships
• The importance of letting go of “good” to make space for “great”
• How boundaries and transition times make you a better leader and parent

If you’re craving more time, more presence, and a business that supports your real life—not steals from it—this is the episode to press play on.

Learn how Kaci Brown built a coaching business around freedom, boundaries, and intentional growth—and how you can too.

Subscribe to the Scale Point Podcast and start designing success on your terms.
scalepointpodcast.com

#ScalePointPodcast #KaciBrown #FreedomToImpact #CoachingBusiness #LifestyleBusiness #BusinessBoundaries #ThreeDayWorkWeek #WorkLifeBalance #WomenEntrepreneurs #PurposeDrivenBusiness #TimeFreedom #ScalingSmart

In this inspiring episode of the Scale Point Podcast, the hosts sit down with Katie Brinkley, a former radio professional turned successful social media agency owner and podcast strategist. Katie shares how unexpected career shifts, strategic coaching investments, and her deep passion for community building led her to create a business aligned with her personal life goals.

Katie reflects on scaling through intentional hiring, building a 12-person team, implementing operational systems, and learning to delegate effectively. She also offers a fresh, practical take on organic social media growth through her "Four Post Strategy"—designed to empower business owners to show up less while achieving more.

Listeners will walk away with key lessons on leadership, scaling sustainably, creating lifestyle-based businesses, and preparing for the AI-driven future of marketing.

Key Takeaways

• How investing in coaching unlocked Katie’s first major scale point
• Why building community—not just content—is the future of marketing
• The mindset shift from “only I can do this” to empowered delegation
• How intentional operations (SOPs and hires) unlock business freedom
• Why the next wave of business success hinges on verified human connections

Ready to scale your business without sacrificing your life? Listen to Katie Brinkley’s full journey and practical insights on the Scale Point Podcast.
🔗 scalepointpodcast.com

Learn more about Katie Brinkley:
Website: https://nextstepsocial.agency/
LinkedIn: https://www.linkedin.com/in/katiebrinkley/
Youtube: https://www.youtube.com/@rockymountainmarketingpodcast

#ScalePointPodcast #KatieBrinkley #SocialMediaStrategy #PodcastGrowth #EntrepreneurJourney #BusinessScaling #CoachingSuccess #ExitStrategy #OrganicSocialMedia #VerifiedHuman #CommunityBuilding #ScaleWithoutBurnout #WomenEntrepreneurs #BusinessFreedom #LifestyleByDesign