In this expert-packed episode of the Scale Point Podcast, host Heather Wanninger sits down with sales strategist Aleasha Bahr to unpack one of the most critical (and commonly misunderstood) steps in scaling a coaching business: building an intentional, effective sales team.

Aleasha shares how hiring a sales strategist before a salesperson can save time, money, and your brand integrity. She outlines how to create a repeatable sales system, what meaningful onboarding should look like, and why coaching your salesperson matters just as much as coaching your clients.

Whether you're a coach looking to get off sales calls or a founder ready to scale with more ease and alignment, this episode offers real talk and real strategy—with zero sleaze.

Key Takeaways

• Why hiring a sales strategist first is crucial for sustainable scaling
  
  
• How to build a repeatable sales process that reflects your coaching values
  
  
• The real reasons most first sales hires fail—and how to avoid them
  
  
• What proper sales onboarding and training should actually look like
  
  
• How to foster empathy and authenticity in every sales conversation
  
  
• The difference between a closer and a connection-based seller—and why it matters
  
  

Scaling your coaching business shouldn't mean outsourcing your voice—or your values.

In this conversation, Aleasha Bahr offers a blueprint for building a sales team that feels like an extension of you. If you're ready to step away from the day-to-day sales grind and lead from your zone of genius, this episode is your next move.

🎧 Listen now and discover how to scale with strategy, integrity, and results.
➡️ scalepointpodcast.com

Visit Aleasha Bahr online:

Website: https://aleashabahr.com/

LinkedIn: https://www.linkedin.com/in/aleashabahr/

Youtube: https://www.youtube.com/@aleashabahr

#ScalePointPodcast #AleashaBahr #SalesStrategy #MatchmakerSalesMethod #AuthenticSales #HiringSalesTeams #CoachingBusiness #ScalingWithEmpathy #SalesOnboarding #DelegatingSales #CoachingToCEO

In this tactical and inspiring episode of the Scale Point Podcast, Heather Wanninger sits down with co-founder and marketing strategist Shawn Quintero to break down one of the most misunderstood topics in marketing: how to create a campaign that converts from scratch—even if your audience doesn’t know who you are.

Shawn walks listeners through the Five Levels of Awareness framework, originally introduced by Eugene Schwartz, and shares how coaches and service-based business owners can use it to build marketing systems that move cold leads into confident buyers—without burning out.

Key Takeaways

• Why your ideal client may not even know they need you yet—and how to meet them where they are
  
  
• The difference between personal and business branding in storytelling
  
  
• How to move from "unknown" to "most trusted" using narrative and empathy
  
  
• What a Jedi lightsaber workout has to do with marketing (yes, seriously!)
  
  
• How coaches can document and delegate their marketing using this framework
  
  
• Tactical breakdown of each awareness stage—from “unaware” to “ready to buy”

Whether you're staring at a blank screen or frustrated that your content isn't converting, this episode is your blueprint for building a repeatable, scalable, and story-driven marketing system that works—every time.

Visit Shawn Quintero online:

Instagram: https://www.instagram.com/abundanceworldwideco/

LinkedIn: https://www.linkedin.com/in/heyshawnq/

Tune in and start architecting campaigns that connect and convert.
scalepointpodcast.com

#ScalePointPodcast #MarketingForCoaches #ShawnQuintero #FiveLevelsOfAwareness #MarketingFramework #MarketingWithEmpathy #StorySelling #ContentStrategy #CoachMarketing #ScalableMarketingSystems

In this inspiring episode of the Scale Point Podcast, hosts Heather Wanninger and Jenny Wright sit down with Dustin Stout, the founder of Magai, a powerful AI platform helping creators and coaches streamline content creation. Dustin shares his incredible story of rebuilding after personal and professional collapse—and how hitting rock bottom led to a business built on purpose, recurring revenue, and service-first leadership.

Dustin opens up about what it took to let go of ego, build lean, and lead with authenticity. His story is a masterclass in resilience, smart tech adoption, and creating systems that multiply your energy, not drain it.

Key Takeaways

• Why your lowest moments might hold the seed of your next big idea
  
  
• How Magai helps creators scale with AI-powered efficiency
  
  
• The power of leverage over hustle
  
  
• Why recurring revenue and customer love are worth more than one-time wins
  
  
• What happens when you build for people, not just with tech
  
  
• Lessons in rebuilding your identity and business from the ground up
  
  
  

Ready to turn a setback into your scale point?

Let Dustin Stout’s story inspire you to rethink how you build—and who you build it for.

Subscribe to the Scale Point Podcast and discover strategies for purpose-driven growth.
➡️ scalepointpodcast.com

Visit Dustin Stout online:

Website: https://magai.co/

LinkedIn: https://www.linkedin.com/in/dustinwstout/

#ScalePointPodcast #DustinRiechmann #MagaiAI #EntrepreneurResilience #RecurringRevenue #CoachingBusiness #AIForCoaches #FromFailureToFreedom #ScalingSmart #StartupFounderJourney #DigitalToolsForCreators #PurposeDrivenBusiness