In this episode of Content Kingdom, host David G. Ewing sits down with Pam Didner, B2B Marketing Consultant and Keynote Speaker, to unpack one of the biggest challenges in B2B today: aligning sales and marketing through content. With a deep understanding of both worlds, Pam shares tactical strategies for tailoring content across the full sales funnel from cold outreach to closing deals and driving upsells.

She challenges marketers to rethink content delivery, not just by repurposing assets, but by customizing the context in which content is used. Whether it's knowing when to introduce an ebook, how to personalize messaging without scaling chaos, or how to reframe case studies for maximum impact, Pam emphasizes empathy, adaptability, and specificity. The conversation also explores how AI can assist with content creation while cautioning against losing the human touch that makes marketing truly effective.

In this episode of Content Kingdom, host David G. Ewing sits down with Brian Piper, co-author of the second edition of Epic Content Marketing, to unpack what actually makes content work in an age of AI, overload, and sameness. Brian shares his unconventional path from creative writing major to SEO pioneer, content strategist, and eventual collaborator with Joe Pulizzi sparked by a single book that reshaped his career.

The conversation goes deep into audience-first strategy, consistency, differentiation, and the role of authentic human voice in a world flooded with AI-generated content. Using real-world examples from higher education institutions like Purdue, Harvard, and Siena College, Brian explains how content systems, governance, and storytelling directly impact enrollment, alumni engagement, and long-term ROI. The episode also explores where brands should (and shouldn’t) push boundaries with edgy content, how AI can power personalization when paired with strong data foundations, and why being intentional is now non-negotiable.

In this episode of Content Kingdom, host David G. Ewing sits down with Ghazenfer Mansoor, CEO of Technology Rivers, to unpack a decade-long journey of building credibility and content in the world of mobile app development. Starting with conference-driven referrals, Ghazenfer shares how his team evolved their content strategy—launching blogs, bite-sized Canva visuals, eBooks, and eventually, a full-length book: Beyond the Download.

They dig into the real ROI of content, including how inbound leads now drive nearly all of Technology Rivers’ business, and why it takes more than just AI or SEO to stand out today. Ghazenfer opens up about the balance between authentic expertise and outsourced help, the hidden gaps in generic content, and how his team uses human-in-the-loop AI to scale without losing their voice. He also previews his next book, 10X Growth Strategy, a playbook for service-based businesses looking to scale with proprietary tech.

In this Content Kingdom: In the Wild episode, host David G. Ewing sits down with Nenad Bozic, CEO of SmartCat, a Serbia-based AI development firm, live from Oracle AI World in Las Vegas. Nenad shares how SmartCat evolved from a niche data engineering consultancy into a full-service AI partner, working with leading platforms like Oracle, Databricks, and now powering Content Lion.

Together, they explore how trust is the new currency in B2B tech partnerships, especially in a saturated AI market where buzzwords abound but credibility is scarce. Nenad shares candid insights on how SmartCat wins deals through niche focus, content-driven inbound marketing, and consistently delivering technical depth. They also discuss SmartCat’s new strategic direction, the impact of AI-powered semantic search, and what it takes to stand out when open rates are low, competition is high, and everyone claims to do AI.

In this episode of Content Kingdom, host David G. Ewing sits down with Chris Fuller-Wig, founder of Austin Farm Sanctuary (AFS) a 95-acre nonprofit animal rescue just outside of Austin, Texas. What began as an unexpected rescue of two backyard goats has evolved into a sanctuary for over 250 animals, from pigs and cows to water buffalo, all featured in content that’s both emotionally resonant and strategically powerful.

Chris walks through the evolution of AFS from hobbyist beginnings to a nationally recognized operation with viral content, major donor impact, and partnerships with outlets like The Dodo and Dr. Phil. They unpack how content, especially emotionally compelling reels, drives real outcomes: community engagement, donor acquisition, and social change. The conversation also digs into the challenges of growth, volunteer coordination, donor management, and the role of tech platforms like Content Lion in scaling storytelling operations without losing authenticity.

If you're building a mission-led brand, looking to scale storytelling, or exploring the intersection of social media and social good, this episode is packed with real lessons and raw heart.

In this episode of Content Kingdom, host David G. Ewing chats with Elina Panteleyeva, Founder of Dood Woof, a niche e-commerce brand built for doodle dog owners. What began as a layoff in 2023 turned into a seven-figure business in under a year. Elina walks through how she launched her brand without a product, focused first on building a specific community, and turned Instagram content into an Amazon bestseller.

She unpacks her strategic use of underdog storytelling, customer reviews, and a powerful influencer-led launch on TikTok Shop, supported by hyper-personal touches like handwritten review requests. Elina also offers sharp insights on platform risk, AI-driven e-commerce, and why her content-first mindset gives her an edge across multiple channels. Whether you’re a startup founder, digital marketer, or just love doodles, this episode is packed with tactical gold.

In this episode of Content Kingdom, David G. Ewing interviews Michelle Brusyo, Sr. Director Of Product Strategy at Oracle, live from Oracle AI World in Las Vegas. Michelle shares how Oracle is embedding AI directly into its customer experience applications to make adoption seamless and impactful across sales, marketing, and service — without requiring customers to reinvent their workflows.

She outlines Oracle’s move from dashboards to agent-based applications that proactively deliver insights and automate tasks — a massive shift that makes AI more accessible and less intimidating for business users. Michelle also unpacks why most AI projects fail to deliver ROI, what "prompt professionals" really are, and how Oracle is rethinking sales enablement by training AI agents, not just reps. This episode is a blueprint for CX leaders navigating AI transformation in real time.

In this episode of Content Kingdom, host David G. Ewing sits down with Paulo Perez, CEO and founder of Biofy, a groundbreaking health tech company using AI to transform bacterial infection diagnostics. Paulo shares how his personal loss and a background in artificial intelligence inspired the creation of a faster, more accurate diagnostic platform that can identify infections and recommend targeted treatments in just four hours — compared to traditional methods that take three to five days.

They dive into the company’s innovative use of vectorized DNA data, public bacterial genome databases, and AI-powered peptide prediction to not only detect but potentially design new antibiotics. Paulo explains how Biofy’s cloud-based B2B platform empowers labs and hospitals to save lives at scale — and why partnership, not just technology, is at the core of their success with Oracle Cloud. This episode is a rare behind-the-scenes look at a startup that’s literally saving lives through AI — and building the infrastructure to keep doing it.