In this episode of Content Kingdom, host David G. Ewing sits down with Pam Didner, B2B Marketing Consultant and Keynote Speaker, to unpack one of the biggest challenges in B2B today: aligning sales and marketing through content. With a deep understanding of both worlds, Pam shares tactical strategies for tailoring content across the full sales funnel from cold outreach to closing deals and driving upsells.

She challenges marketers to rethink content delivery, not just by repurposing assets, but by customizing the context in which content is used. Whether it's knowing when to introduce an ebook, how to personalize messaging without scaling chaos, or how to reframe case studies for maximum impact, Pam emphasizes empathy, adaptability, and specificity. The conversation also explores how AI can assist with content creation while cautioning against losing the human touch that makes marketing truly effective.

In this episode of Content Kingdom, host David G. Ewing sits down with Brian Piper, co-author of the second edition of Epic Content Marketing, to unpack what actually makes content work in an age of AI, overload, and sameness. Brian shares his unconventional path from creative writing major to SEO pioneer, content strategist, and eventual collaborator with Joe Pulizzi sparked by a single book that reshaped his career.

The conversation goes deep into audience-first strategy, consistency, differentiation, and the role of authentic human voice in a world flooded with AI-generated content. Using real-world examples from higher education institutions like Purdue, Harvard, and Siena College, Brian explains how content systems, governance, and storytelling directly impact enrollment, alumni engagement, and long-term ROI. The episode also explores where brands should (and shouldn’t) push boundaries with edgy content, how AI can power personalization when paired with strong data foundations, and why being intentional is now non-negotiable.

In this episode of Content Kingdom, host David G. Ewing sits down with Ghazenfer Mansoor, CEO of Technology Rivers, to unpack a decade-long journey of building credibility and content in the world of mobile app development. Starting with conference-driven referrals, Ghazenfer shares how his team evolved their content strategy—launching blogs, bite-sized Canva visuals, eBooks, and eventually, a full-length book: Beyond the Download.

They dig into the real ROI of content, including how inbound leads now drive nearly all of Technology Rivers’ business, and why it takes more than just AI or SEO to stand out today. Ghazenfer opens up about the balance between authentic expertise and outsourced help, the hidden gaps in generic content, and how his team uses human-in-the-loop AI to scale without losing their voice. He also previews his next book, 10X Growth Strategy, a playbook for service-based businesses looking to scale with proprietary tech.