E18: Oracle Redefined 'Selling' Forever with Michelle Brusyo, Sr. Director Of Product Strategy at Oracle
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E18: Oracle Redefined 'Selling' Forever with Michelle Brusyo, Sr. Director Of Product Strategy at Oracle
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In this episode of Content Kingdom, David G. Ewing interviews Michelle Brusyo, Sr. Director Of Product Strategy at Oracle, live from Oracle AI World in Las Vegas. Michelle shares how Oracle is embedding AI directly into its customer experience applications to make adoption seamless and impactful across sales, marketing, and service — without requiring customers to reinvent their workflows.
She outlines Oracle’s move from dashboards to agent-based applications that proactively deliver insights and automate tasks — a massive shift that makes AI more accessible and less intimidating for business users. Michelle also unpacks why most AI projects fail to deliver ROI, what "prompt professionals" really are, and how Oracle is rethinking sales enablement by training AI agents, not just reps. This episode is a blueprint for CX leaders navigating AI transformation in real time.
