In this episode of Brand Up Podcast, we dive into what it really takes to go from learning a skill to running a business that actually pays the bills. Spoiler: it’s not about rushing to rent the fanciest space or comparing yourself to everyone else’s highlight reel — it’s about confidence, consistency, and smart decisions.

Here’s what we cover:

• Why YouTube Shorts is the most underrated growth platform right now
• The difference between consuming social media vs. using it to build revenue
• Why “hard” is relative — and how to reframe it so you keep moving forward
• The confidence factor: when to start charging and how to get there faster
• The rent dilemma: should you invest in a salon space or double down on marketing?
• How to think about skill development, free practice, and building client trust
• Why perfectionism can hold you back — and how to turn it into an advantage
• Lessons from running businesses with and without employees (and why the approach is completely different)

This episode is for anyone serious about building a business on their terms — not just hustling, but creating a model that actually fits your goals and lifestyle.

🎧 Available now on Apple, Spotify, or wherever you get your podcasts.

In this episode of Brand Up Podcast, we talk about the traps entrepreneurs fall into when they compare themselves to others — and why most of those comparisons are pointless. Instead of focusing on someone else’s level 10, you need to get clear on your level 3 and who you’re really here to serve.

We break down:

• Why comparison can either fuel you or destroy you
• The truth about skill vs. marketing vs. sales — and which one actually pays the bills
• How to sell without sounding pushy (and why you should never let a client leave without booking their next appointment)
• Why every customer interaction is a sales opportunity, even outside of business
• Understanding the numbers: what client retention and yearly spend really tell you
• How to build your client avatar, name them, and reverse-engineer their habits
• Why “Jennifer in Winchester” will pay, but chasing broke influencers won’t
• The platforms you may hate as a consumer but need as a business owner

If you’re serious about growth, you need to stop comparing, start marketing, and focus on the clients who can actually afford your services.

🎧 Listen now on Apple, Spotify, or wherever you get your podcasts.

In this episode of Brand Up Podcast, we’re cutting through the noise on AI content creation and showing you how to get ChatGPT to deliver game-changing results. The difference between a mediocre output and a high-impact one comes down to how you ask.

We cover:

• Why “vanilla” prompts give you useless, generic results
• The exact prompt framework to make ChatGPT act like an expert in your industry
• How to reverse-engineer viral content from your competitors in minutes
• Using AI for SEO strategy, Google My Business optimization, and ad research
• The “Write a better prompt than this” trick to instantly improve your queries
• Leveraging Facebook Ads Library for free competitor intelligence
• How to train ChatGPT to match your brand voice and handle sales follow-ups
• Why personalization is key — and why you should never use the first draft as-is

If you want AI to actually save you time and make you money, you need to stop treating it like a magic button and start using it like the powerful business tool it is.

🎧 Listen now on Apple, Spotify, or wherever you get your podcasts — and never write a weak prompt again

In this episode of Brand Up Podcast, we get real about how to actually use ChatGPT and AI tools to save time, think clearer, and get more done. No fluff. No hype. Just practical ways to turn tech into your personal assistant — from content and captions to business planning and backend systems.

You’ll learn:

• Why most people are using AI wrong — and how to fix it with better prompts
• How ChatGPT can handle everything from social captions to business naming, video ideas, product research, and meal planning
• Real examples of using AI for gym plans, skin care product recommendations, travel itineraries, even backyard landscaping
• How to build your brand like a system, so each part (products, services, training, content) runs independently
• The 3 platforms every local business owner must have in place before worrying about content
• Why Google Maps is more important than Instagram when you’re starting
• The $5/day ad strategy to flip on visibility like a light switch

This isn’t about using AI to replace you — it’s about using it to multiply your time and think like a true business owner.

🎧 Tune in on Apple, Spotify, or wherever you get your podcasts. Then go apply it.

In this episode of Brand Up Podcast, we break down what most business owners get wrong about growth — it’s not about getting more customers, it’s about attracting the right ones and building your entire model around them.

Here’s what we cover:

• Why your pricing structure determines if your business survives or stalls
• How to reverse-engineer your ideal client avatar based on income and buying habits
• The $3,000–$4,000 per year customer math that changes everything about retention
• Why chasing the wrong demographic kills margins before you even start
• The difference between building under a personal brand vs. a company brand
• Structuring your business so you can scale, license, or sell without starting over
• The smartest way to approach social media when planning to expand services

If you’re ready to stop guessing and start building a business designed to grow and sustain itself, this episode gives you the framework to make it happen.

🎧 Listen now on Apple, Spotify, or anywhere you stream podcasts.

If you’re still blaming the algorithm or “not knowing where to start,” this episode is your wake-up call.

I’m breaking down how to build a real local business from scratch using smart content, $5 ad spend, and Google search — no fluff, no agency required. Whether you’re doing lashes, lymphatic services, or any in-person service, this episode walks you through a system that actually gets clients to show up.

Inside this episode:

• Why offering a 50% discount on the wrong service actually makes you more
• How to use side-by-side visuals to sell without selling
• The 7-to-1 content rule and how to boost the winners
• Why I call organic posting without strategy “pray marketing”
• What Instagram indexing on Google really means (and how to use it)
• How to get started with SEO without being a tech person
• How to set up Google My Business the right way — and why you need separate listings if you offer more than one service
• Using ChatGPT as your creative co-pilot: names, logos, domains, and prompts that actually sound like you
• Why $10/day on Google Ads is more powerful than people think
• How to dominate local search before anyone knows your name

This isn’t just about content. It’s about execution — the kind that gets you booked, visible, and growing consistently.

If you’re serious about turning your local or personal brand into something real, this is the system that works.

🎧 Listen now on Apple, Spotify, or wherever you stream — and stop winging it with your business.

This episode is a no-BS breakdown of how to actually build a profitable service business — the kind that doesn’t rely on tips, referrals, or random luck. Whether you’re offering beauty services, recovery services, or any 1:1 appointment-based service, this will help you shift from side hustle thinking to real business strategy.

I will walk you through:

• Why undercharging is silently killing your profit
• How to reverse-engineer your ideal client using data, not guesses
• The exact tools I recommend to launch your brand right — GMB, CRM, domain, logo, naming, and more
• What to do if you’re still operating from home but want to scale
• The fastest way to get online visibility (hint: not Groupon)
• How to use paid ads, organic content, and referrals together to build momentum
• The big mistakes I made scaling a service business too fast — and what I’d do differently today
• Why your business needs to be priced like a business, not a favor
• How to structure offers and packages that justify your rates and attract better clients

We also talk about content strategy, building local authority, and using Google tools and social media like actual marketing weapons — not just digital flyers.

This isn’t for people who want to “stay comfortable.” This is for people who are ready to build a brand that makes money, gets clients consistently, and grows like a real business.

🎧 Hit play. Apply what hits. And start acting like the CEO of your service — not a freelancer stuck on referrals.

Most people confuse passion with profit — and that’s exactly why they stay broke.

In this episode of Brand Up Podcast, we pull back the curtain on what really separates a hobbyist from a real business owner. If you’re undercharging, only taking referrals, or afraid to raise your prices because “they tip well,” this one’s going to hit.

Here’s what we get into:

• The hidden costs you’re ignoring (and why it matters)
• How to reverse-engineer your ideal client using income data
• A real story about scaling a company too fast — and the painful lesson behind it
• Why most people stay stuck doing “friend rates” that sabotage their business
• The truth about tips vs. sustainable income
• The two ways to grow: raise your prices or burn yourself out
• Why underreporting your income today kills your ability to grow tomorrow

This isn’t theory — it’s the real math and mindset behind turning what you love into something that pays you. And if you’re not ready to treat your business like a business, then stop calling it one.

🎧 Press play if you’re done playing small and ready to build something that lasts.