In this episode of Brand Up Podcast, we dive into what it really takes to go from learning a skill to running a business that actually pays the bills. Spoiler: it’s not about rushing to rent the fanciest space or comparing yourself to everyone else’s highlight reel — it’s about confidence, consistency, and smart decisions.

Here’s what we cover:

• Why YouTube Shorts is the most underrated growth platform right now
• The difference between consuming social media vs. using it to build revenue
• Why “hard” is relative — and how to reframe it so you keep moving forward
• The confidence factor: when to start charging and how to get there faster
• The rent dilemma: should you invest in a salon space or double down on marketing?
• How to think about skill development, free practice, and building client trust
• Why perfectionism can hold you back — and how to turn it into an advantage
• Lessons from running businesses with and without employees (and why the approach is completely different)

This episode is for anyone serious about building a business on their terms — not just hustling, but creating a model that actually fits your goals and lifestyle.

🎧 Available now on Apple, Spotify, or wherever you get your podcasts.

In this episode of Brand Up Podcast, we talk about the traps entrepreneurs fall into when they compare themselves to others — and why most of those comparisons are pointless. Instead of focusing on someone else’s level 10, you need to get clear on your level 3 and who you’re really here to serve.

We break down:

• Why comparison can either fuel you or destroy you
• The truth about skill vs. marketing vs. sales — and which one actually pays the bills
• How to sell without sounding pushy (and why you should never let a client leave without booking their next appointment)
• Why every customer interaction is a sales opportunity, even outside of business
• Understanding the numbers: what client retention and yearly spend really tell you
• How to build your client avatar, name them, and reverse-engineer their habits
• Why “Jennifer in Winchester” will pay, but chasing broke influencers won’t
• The platforms you may hate as a consumer but need as a business owner

If you’re serious about growth, you need to stop comparing, start marketing, and focus on the clients who can actually afford your services.

🎧 Listen now on Apple, Spotify, or wherever you get your podcasts.

In this episode of Brand Up Podcast, we’re cutting through the noise on AI content creation and showing you how to get ChatGPT to deliver game-changing results. The difference between a mediocre output and a high-impact one comes down to how you ask.

We cover:

• Why “vanilla” prompts give you useless, generic results
• The exact prompt framework to make ChatGPT act like an expert in your industry
• How to reverse-engineer viral content from your competitors in minutes
• Using AI for SEO strategy, Google My Business optimization, and ad research
• The “Write a better prompt than this” trick to instantly improve your queries
• Leveraging Facebook Ads Library for free competitor intelligence
• How to train ChatGPT to match your brand voice and handle sales follow-ups
• Why personalization is key — and why you should never use the first draft as-is

If you want AI to actually save you time and make you money, you need to stop treating it like a magic button and start using it like the powerful business tool it is.

🎧 Listen now on Apple, Spotify, or wherever you get your podcasts — and never write a weak prompt again