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Selling the Invisible

A Field Guide to Modern Marketing

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Selling the Invisible

Von: Harry Beckwith
Gesprochen von: Jeffrey Jones
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3 Monate Audible Standard für 0,99 €/Monat, danach 6,99 €/Monat. Monatlich kündbar. Angebot gültig bis zum 5. Juli 2026 um 23:59 Uhr.

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SELLING THE INVISIBLE is a succinct and often entertaining look at the unique characteristics of services and their prospects, and how any service, from a home-based consultancy to a multinational brokerage, can turn more prospects into clients and keep them. SELLING THE INVISIBLE covers service marketing from start to finish. Filled with wonderful insights and written in a roll-up-your-sleeves, jargon-free, accessible style, such as:

  • Greatness May Get You Nowhere
  • Focus Groups Don'ts
  • The More You Say, the Less People Hear &
  • Seeing the Forest Around the Falling Trees.
©2008 Harry Beckwith; (P)2008 Hachette Audio Marketing & Vertrieb
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Valuable insights when trying to position, conceptualize and create a successful brand and or service. Definitely worth hearing. Maybe for the very experienced entrepreneur not so much new stuff in it.

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