Now, for the first time, Seth Godin offers the core of his marketing wisdom in one compact, accessible, and timeless package. This Is Marketing shows you how to do work you're proud of, whether you're a tech start-up founder, a small-business owner, or part of a large corporation. Great marketers don't use consumers to solve their company's problem; they use marketing to solve other people's problems. Their tactics rely on empathy, connection, and emotional labor instead of attention-stealing ads. When done right, marketing seeks to make change in the world.

Stein on Writing provides immediately useful advice for writers of fiction and nonfiction, whether newcomers or accomplished professionals. As Sol Stein, renowned editor, author, and instructor, explains, "This is not a book of theory. It is a book of usable solutions, how to fix writing that is flawed, how to improve writing that is good, how to create interesting writing in the first place."

Have you written a story with an exciting concept and interesting characters - but it just isn't grabbing the attention of readers or agents? It's time to look deeper into the story beats that create realistic and compelling character arcs. Internationally published, award-winning novelist K.M. Weiland shares her acclaimed method for achieving memorable and moving character arcs in every book you write.

What you need to know about grammar and writing as taught widely in colleges, high schools, and grammar schools wherever American English is spoken!

William Strunk, Professor at Cornell, wrote his famous Little Book on good grammar and writing to simplify the subject for students far and wide. His famous motto was, "Omit needless words." This unabridged version follows this motto and can be listened to in just 60 minutes!

Bringing together the imaginative strategies of fiction storytelling and new ways of narrating true, real-life events, creative nonfiction is the fastest-growing part of the creative writing world. It's a cutting-edge genre that's reshaping how we write (and read) everything from biographies and memoirs to blogs and public speaking scripts to personal essays and magazine articles.

Why do some stories work and others don't? The answer is structure. In this IPPY and NIEA Award-winning guide from the author of the bestselling Outlining Your Novel, you will discover the universal underpinnings that guarantee powerful plot and character arcs. An understanding of proper story and scene structure will help you to not only perfectly time your story's major events, but will also provide you with an unerring standard to use in evaluating your novel's pacing and progression.

Robert McKee's screenwriting workshops have earned him an international reputation for inspiring novices, refining works in progress, and putting major screenwriting careers back on track. Quincy Jones, Diane Keaton, Gloria Steinem, Julia Roberts, John Cleese, and David Bowie are just a few of his celebrity alumni. Writers, producers, development executives, and agents all flock to his lecture series, praising it as a mesmerizing and intense learning experience.

When Dr. Louis Creed takes a new job and moves his family to the idyllic, rural town of Ludlow, Maine, this new beginning seems too good to be true. Yet despite Ludlow's tranquility, there's an undercurrent of danger that lingers...like the graveyard in the woods near the Creeds' home, where generations of children have buried their beloved pets.

Robert Greene is a master guide for millions of listeners, distilling ancient wisdom and philosophy into essential texts for seekers of power, understanding, and mastery. Now he turns to the most important subject of all - understanding people's drives and motivations, even when they are unconscious of them themselves. Whether at work, in relationships, or in shaping the world around you, The Laws of Human Nature offers brilliant tactics for success, self-improvement, and self-defense.

The final book from Professor Stephen Hawking, the best-selling author of A Brief History of Time and arguably the most famous scientist of our age, Brief Answers to the Big Questions is a profound, accessible and timely reflection on the biggest questions in science. Professor Hawking was a brilliant theoretical physicist, an influential author and thinker and a great popular communicator. Throughout his career he was asked questions by business leaders, politicians, entrepreneurs, academics and the general public on a broad range of subjects, from the origins of the universe to the future of the planet.

An 11-year-old boy's violated corpse is found in a town park. Eyewitnesses and fingerprints point unmistakably to one of Flint City's most popular citizens. He is Terry Maitland, Little League coach, English teacher, husband, and father of two girls. Detective Ralph Anderson, whose son Maitland once coached, orders a quick and very public arrest. Maitland has an alibi, but Anderson and the district attorney soon add DNA evidence to go with the fingerprints and witnesses. Their case seems ironclad.

"Correlation does not imply causation". This mantra has been invoked by scientists for decades and has led to a virtual prohibition on causal talk. But today, that taboo is dead. The causal revolution, sparked by Judea Pearl and his colleagues, has cut through a century of confusion and placed causality - the study of cause and effect - on a firm scientific basis. 

Even four years after the sudden death of his wife, best selling novelist Mike Noonan can't stop grieving, nor can he return to his writing. He moves into his isolated house by the lake, which becomes the site of ghostly visitations, ever-escalating nightmares, and the sudden recovery of his writing ability. What are the forces that have been unleashed here - and what do they want of Mike Noonan?

By looking at what separates the extremely successful from the rest of us, we learn what we can do to be more like them - and find out, in some cases, why it's good that we aren't. Barking up the Wrong Tree draws on startling statistics and surprising anecdotes to help you understand what works and what doesn't, so you can stop guessing at success and start living the life you want.

“Writing is a craft you can learn,” says Roy Peter Clark. “You need tools, not rules.” In this essential guide, Clark distills decades of experience into fifty tools that writers of all kinds can use every day. You may be crafting a newspaper story or an admissions essay for college. You may be writing a technical report or drafting your first novel. You may be a student or a teacher, a poet or a critic, a columnist or a blogger. You may be preparing a PowerPoint presentation or penning a love letter.