Inhaltserstellung & Soziale Medien

Kate Conger und Ryan Mac erzählen die wahre Geschichte hinter der Übernahme von Twitter durch Elon Musk! Der Kauf von Twitter für 44 Milliarden Dollar ...

Der Psychiater Manfred Spitzer zeigt in diesem Hörbuch welche Auswirkungen Smartphones auf unsere Kinder haben. Denn immer mehr Studien belegen...

In The YouTube Formula: How Anyone Can Unlock the Algorithm to Drive Views, Build an Audience, and Grow Revenue, the owner of the largest YouTube how-to channel provides the secrets to getting the results that every YouTube creator and strategist wants....

Das Smartphone ist eine technische Revolution mit gravierenden Auswirkungen. Nie zuvor waren wir so vernetzt, und scheinen menschlich doch so...

In this explosive yet practical book, Kevin Mitnick illustrates what is happening without your knowledge - and he teaches you "the art of invisibility"....

Glaubst du, dass du Tausende von Anhängern haben musst, um in den sozialen Medien Geld zu verdienen? Um in den sozialen Medien Geld zu verdienen, musst du die sozialen Medien als Einkommensquelle betrachten und nicht als vagen "Marketingkanal"....

Recent years have seen a revival of the heated culture wars of the 1990s, but this time its battleground is the Internet....

You’ve seen it all before. A malicious online rumor costs a company millions. A political sideshow derails the national news cycle and destroys a candidate. Some product or celebrity zooms from total obscurity to viral sensation....

Social Media Marketing 2025. Learn social media marketing in plain English, step by step! Buy the workbook used at Stanford Continuing Studies to teach social media marketing for business.

What if you woke up one morning and found you’d acquired another self—a double who was almost you and yet not you at all? Not long ago, the celebrated activist and public intellectual Naomi Klein had just such an experience....

Four-time New York Times best-selling author Gary Vaynerchuk offers new lessons and inspiration drawn from the experiences of dozens of influencers and entrepreneurs....

From linguist Adam Aleksic, known as @etymologynerd on social media, comes a captivating exploration of how internet algorithms are transforming language and communication in unprecedented ways.

Die Zahl verfügbarer Inhalte in Medien, Entertainment und Social Media wächst in einem nie dagewesenen Tempo. Und es wird alles noch viel mehr. Bis 2026...

In this “sequel to The Social Network” (The New York Times), award-winning reporter Sarah Frier reveals the never-before-told story of how Instagram became the most culturally defining app of the decade....

This is a self-help book like no other. Because you are not helping yourself, James Acaster is helping you....

Das Hörbuch, von dem Facebook nicht will, dass Sie es hören! NSA-Skandal, Wahlmanipulationen, Cambridge Analytica, Trump...

The high-energy tale of how two socially awkward Ivy Leaguers, trying to increase their chances with the opposite sex, ended up creating Facebook. Eduardo Saverin and Mark Zuckerberg were Harvard undergraduates and best friends - outsiders....

In "La società della performance", Maura Gancitano e Andrea Colamedici proseguono la linea tracciata da Guy Debord con "La società dello...

The Guide to Going Viral is like a director’s manual for social media. It provides a step-by-step approach to crafting content with the impact of a classic film.

Endlich digitale Balance finden. Anna Miller hat den Ratgeber für eine digitale Ernährungsumstellung geschrieben. Sie greift neueste...

Using accessible visual metaphors and concrete methods and examples, Design for How People Learn, Second Edition will teach you how to leverage the fundamental concepts of instructional design both to improve your own learning and to engage your audience.

Amerikas führender Tech-Journalist Steven Levy (The Washington Post) über das Unternehmen, das unsere Gesellschaft für immer verändert hat: Facebook. Vom Start-up zur Weltmacht: Die dramatische Firmengeschichte von Facebook zeigt, wie aus dem Konzern das international einflussreiche Tech-Imperium werden konnte, von dem es heute heißt, es bedrohe die Demokratie. Das sich gegen immer lautere Stimmen behaupten muss, die fordern, der Konzern habe zu viel Einfluss und gehöre zerschlagen.

Das Hörbuch, von dem Facebook nicht will, dass Sie es hören! NSA-Skandal, Wahlmanipulationen, Cambridge Analytica, Trump... Das ist nur die Spitze des Eisbergs! Die renommierten New York Times-Reporterinnen Sheera Frenkel und Cecilia Kang gewähren einen bisher einzigartigen Einblick in den mächtigsten und undurchschaubarsten Konzern der Welt. Ausgehend von ihrer langjährigen investigativen Recherche, in der sie über Hunderte von Interviews führten, zeigen uns die Autorinnen ein Facebook, das wir so bislang nicht kannten.

Die Revolution begann in Kinderzimmern: Mit dem C64, dem ersten millionenfach verbreiteten Heimcomputer...

Unlock the Power of AI to Dominate Social Media and Grow Your Brand. Are you struggling to build an audience, increase engagement, or generate sales through social media? Do you feel overwhelmed by constantly changing algorithms, content trends, and the pressure to stay relevant? What if you could automate and optimize your strategy using Artificial Intelligence (AI)? In Social Media Marketing for Beginners 2025, renowned digital marketing expert Maxwell Cyberstein reveals cutting-edge AI-driven strategies that will transform your online presence.

The definitive history, packed with untold stories, of one of America’s most controversial and powerful companies: Facebook. Based on hundreds of interviews from inside and outside Facebook, Levy’s sweeping narrative of incredible entrepreneurial success and failure digs deep into the whole story of the company that has changed the world and reaped the consequences.

The high-energy tale of how two socially awkward Ivy Leaguers, trying to increase their chances with the opposite sex, ended up creating Facebook. Eduardo Saverin and Mark Zuckerberg were Harvard undergraduates and best friends - outsiders at a school filled with polished prep-school grads and long-time legacies. They shared both academic brilliance in math and a geeky awkwardness with women. The Accidental Billionaires is a compulsively listenable story of innocence lost - and of the unusual creation of a company that has revolutionized the way people relate to one another.

What does it mean to be smart? To be human? What do we really want from life and the intelligence we have, or might create? With deep and exclusive reporting, across hundreds of interviews, New York Times Silicon Valley journalist Cade Metz brings you into the rooms where these questions are being answered. Where an extraordinarily powerful new artificial intelligence has been built into our biggest companies, our social discourse, and our daily lives, with few of us even noticing.

Master organic social media growth in 2025! Are you tired of wasting money on paid ads with minimal results? Ready to build a genuine, engaged following across all major social platforms without spending a dime on advertising?

This isn’t just another book about tips and tricks. It’s your step-by-step guide to thriving in the fast-paced world of social media—powered by smart strategy, human creativity, and AI that actually helps instead of overwhelming you. Perfect for creators, entrepreneurs, influencers, digital marketers, and everyday social media users who want to grow with intention, this book walks you through what it really takes to succeed online—with purpose, clarity, and sustainable consistency.

Plattformen wie YouTube, Facebook, Twitter oder Amazon sind die neuen sozialen Magneten - Clanbildner einer sich anbahnenden globalen digitalen Stammesgesellschaft. Während die herkömmlichen sozialen Bindungskräfte von Familien, Institutionen, Parteien, Verbänden und Staaten zunehmend schwinden, entstehen um digitale Plattformen wimmelnde Kollektive, die sich wie Schwärme oder Horden ausnehmen. Ihre Benutzer sind "Follower", digitale Gefolgschaft hält die neuen Clans zusammen.

Once the unrivaled titan of social media, Facebook held a singular place in culture and politics. Along with its sister platforms Instagram and WhatsApp, it was a daily destination for billions of users around the world. Inside and outside the company, Facebook extolled its products as bringing people closer together and giving them voice. But in the wake of the 2016 election, even some of the company’s own senior executives came to consider those claims pollyannaish and simplistic.

Are you bored of the endless scroll of your social media feed? Do you swipe left before considering the human being whose face you just summarily rejected? Do you skim articles on your screen in search of intellectual stimulation that never arrives? If so, this book is the philosophical lifeline you have been waiting for. Offering a timely meditation on the profound effects of constant immersion in technology, also known as the Interface, Wish I Were Here draws on philosophical analysis of boredom and happiness to examine the pressing issues such as screen addiction....

The Genius Makers tells the story of AI from pioneering days to current achievements to future potential. At the same time it takes the lid off what has effectively become an arms race between Google, Microsoft, Facebook and OpenAI, in which Google may be the clear frontrunner at present, but Facebook has shown itself to be both nimble and innovative, and OpenAI, the company recently founded by Elon Musk and Sam Altman, has made itself the confident upstart of the pack.

Discover the power of blogging with "Blogging for Beginners" and gain financial freedom and escape the traditional corporate rat race. This book will provide listeners with the essential tools to create engaging content that has the potential to go viral, as well as invaluable tips on how to promote a blog across various social media channels.

Struggling with social media marketing for business? Feeling overwhelmed or don't even know where to begin? This is the book for you! 500 Social Media Marketing Tips is your complete guide to social media success for business, featuring hundreds of the actionable strategies for success on Facebook, Twitter, Instagram, LinkedIn, Pinterest, YouTube, Snapchat, TikTok, and more!