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In Measure What Matters, Doerr shares a broad range of first-person, behind-the-scenes case studies, with narrators including Bono and Bill Gates, to demonstrate the focus, agility, and explosive growth that the Objectives and Key Results system has spurred at so many great organizations. This book will help a new generation of leaders capture the same magic.

In 1999, legendary venture capitalist John Doerr invested nearly $12 million in a startup that had amazing technology, entrepreneurial energy and sky-high ambitions, but no real business plan. Doerr introduced the founders to OKRs and with them at the foundation of their management, the startup grew from 40 employees to more than 70,000 with a market cap exceeding $600 billion. The startup was Google.

In 2008, the author/narrator embarks on a poignant journey to Minidoka, one of the 10 former US concentration camps authorized by President Franklin Delano Roosevelt's Executive Order 9066 after the bombing of Pearl Harbor, where tens of thousands of American men, women, and children were incarcerated solely because of their race.