Ergebnis von "Jonah" in Alle Kategorien

New York Times bestselling author Jonah Berger’s cutting-edge research reveals how six types of words can increase your impact in every area of life: from persuading others and building stronger relationships, to boosting creativity and motivating teams. Almost everything we do involves words...

I should hate Rowan Hughes. He was a bully when we were kids, and now I find out he's messed around with my girlfriend. But how can I hate the campus soccer star when he's everything I've always wanted to be? With my reputation on the line, I can't let Rowan get away with humiliating me in front of people I know—people we both go to school with. When he swears he didn't know Annalese was my girlfriend, I actually believe him. When he says I'm good enough to play beside him, I want to believe that too. But when he insists he's not gay, all I want is to prove him wrong.

Getting accepted into the same post-grad university as my girlfriend seemed like a solid reason to stay together. Now that I'm in San Diego, living with Thalia's family, all I want to do is go back to Sacramento. Back to my family, my friends, and the sport I love like crazy. When I stumble upon a pickup soccer match on the beach, it stirs something in me. My eyes, and my camera, obsess over the dark-eyed forward with a body straight out of a fashion magazine.

Why do some products get more word of mouth than others? Why does some online content go viral? Word of mouth makes products, ideas, and behaviors catch on. It's more influential than advertising and far more effective. Can you create word of mouth for your product or idea? According to Berger, you can. Whether you operate a neighborhood restaurant, a corporation with hundreds of employees, or are running for a local office for the first time, the steps that can help your product or idea become viral are the same.

“Jonah Berger is one of those rare thinkers who blends research-based insights with immensely practical guidance. I am grateful to be one of the many who have learned from this master teacher.” —Jim Collins, author Good to Great, coauthor Built to Last From the author of New York Times...

This groundbreaking international bestseller lays to rest many myths about the Holocaust: that Germans were ignorant of the mass destruction of Jews, that the killers were all SS men, and that those who slaughtered Jews did so reluctantly. Hitler's Willing Executioners provides conclusive...

NEW YORK TIMES BESTSELLER An urgent argument that America and other democracies are in peril because they have lost the will to defend the values and institutions that sustain freedom and prosperity. “Epic and debate-shifting.”—David Brooks, New York Times Only once in the...

In Invisible Influence, the New York Times bestselling author of Contagious explores the subtle influences that affect the decisions we make—from what we buy, to the careers we choose, to what we eat. “Jonah Berger has done it again: written a fascinating book that brims with ideas and tools...

The keto diet has been ascending in notoriety, and all things considered, it is basic and yields huge outcomes. You can learn to prepare delicious and nutritious meals, snacks, and desserts to keep you fit and healthy. Regardless of whether you need to lose fat, improve vitality, upgrade brain well-being, improve your glucose levels, or increase your general wellness, the keto diet is the one you might be searching for.

In this technology-driven age, it's tempting to believe that science can solve every mystery. After all, science has cured countless diseases and even sent humans into space. But as Jonah Lehrer argues in this sparkling debut, science is not the only path to knowledge. In fact, when it comes to understanding the brain, art got there first.

The story wars are all around us. They are the struggle to be heard in a world of media noise and clamor. Today, most brand messages and mass appeals for causes are drowned out before they even reach us. But a few consistently break through the din, using the only tool that has ever moved minds and changed behavior - great stories. With insights from mythology, advertising history, evolutionary biology, and psychology, viral storyteller and advertising expert Jonah Sachs takes listeners into a fascinating world of seemingly insurmountable challenges and enormous opportunity.

What makes one novel a bestseller, while a similar work languishes unnoticed? Why are the same few baby names suddenly everywhere? Why is everyone talking about that viral video? Welcome to the science of social epidemics: the cutting-edge study of why some ideas, products, and concepts spread wildly, while others quickly flame out. Anyone who has something to sell, a cause to promote, or a message to spread knows that there are obstacles in creating a message that resonates, spreads, and sticks to make their product or idea the word on the street. Enormous sums of time and money have been spent trying to answer the question of why some ideas catch on. And not only is it an ever-present challenge for businesses, governments, and organizations, but it has long been a source of inquiry for psychologists, economists, and sociologists as well.

A podcast by Jonah, Wyatt, and Ryna.Three crazy students with an even crazier idea. To make a podcast where they can speak about anything and everything. It's gonna be one wiiiild ride, so strap in, buckle up, and put your headphones on!

The Prophetic Books of Hosea, Joel, Amos, Obadiah, Jonah, Micah, Nahum, Habakkuk, Zephaniah, Haggai, Zechariah, and Malachi. These Old Testament prophets are referred to as the "Minor Prophets" not because they are less important, but because their books in the Old Testament are significantly shorter than those of the "Major Prophets" (like Isaiah, Jeremiah or Daniel). Historically, these twelve shorter prophetic books were grouped together and copied onto a single scroll, known as "The Book of the Twelve," in the Hebrew Bible.

Palabras mágicas cumple su promesa de enseñarnos cómo las palabras que elegimos influyen en los resultados que deseamos. Sumérgete en un fascinante viaje para descubrir el inmenso poder que las palabras y el lenguaje tienen sobre los resultados que deseas alcanzar.

Being Jewish with Jonah Platt is the hit weekly podcast that illuminates the vast, beautiful, and often unexplored tapestry of Jewish identity, through deeply honest and personal conversations with notable Jews and non-Jewish allies alike. Hosted by actor & advocate Jonah Platt, a trusted expert in contemporary Jewish culture, identity, and politics, Being Jewish seeks to engage, educate, and empower listeners to take full ownership of their identities and live as their proudest, most authentic selves. https://beingjewishpodcast.com/join

The Definitive Account of the Trump Trial. Your behind-the-scenes look at the historic showdown between President Donald Trump and the criminal justice system, told through the eyes of the journalist who was in the courtroom each day, capturing every dramatic twist and turn. A panoramic New York...

A leading behavioral economist shows how businesses can improve consumer thinking and decision-making on screens. The typical American office worker now spends the majority of his or her waking hours staring at a screen. In the 21st century, every business is a digital business, which is why...

From the author of New York Times bestsellers Contagious and Invisible Influence comes a revolutionary approach to changing anyone’s mind. Everyone has something they want to change. Marketers want to change their customers’ minds and leaders want to change organisations. Start-ups want to...

Over 2,000 years ago, a band of desert travelers huddled against the sandy blasts of the Arabian peninsula. They clutched in their arms a metallic book and absconded away to preserve it against the impending doom of the Babylonian invasion. This treasured text would become the source material for the Book of Mormon, one of the most influential books in American history.