Ergebnis von "Jonah" in Alle Kategorien

“Jonah Berger is one of those rare thinkers who blends research-based insights with immensely practical guidance. I am grateful to be one of the many who have learned from this master teacher.” —Jim Collins, author Good to Great, coauthor Built to Last From the author of New York Times...

Why do some products get more word of mouth than others? Why does some online content go viral? Word of mouth makes products, ideas, and behaviors catch on. It's more influential than advertising and far more effective. Can you create word of mouth for your product or idea? According to Berger, you can. Whether you operate a neighborhood restaurant, a corporation with hundreds of employees, or are running for a local office for the first time, the steps that can help your product or idea become viral are the same.

I should hate Rowan Hughes. He was a bully when we were kids, and now I find out he's messed around with my girlfriend. But how can I hate the campus soccer star when he's everything I've always wanted to be? With my reputation on the line, I can't let Rowan get away with humiliating me in front of people I know—people we both go to school with. When he swears he didn't know Annalese was my girlfriend, I actually believe him. When he says I'm good enough to play beside him, I want to believe that too. But when he insists he's not gay, all I want is to prove him wrong.

New York Times bestselling author Jonah Berger’s cutting-edge research reveals how six types of words can increase your impact in every area of life: from persuading others and building stronger relationships, to boosting creativity and motivating teams. Almost everything we do involves words...

NEW YORK TIMES BESTSELLER An urgent argument that America and other democracies are in peril because they have lost the will to defend the values and institutions that sustain freedom and prosperity. “Epic and debate-shifting.”—David Brooks, New York Times Only once in the...

The story wars are all around us. They are the struggle to be heard in a world of media noise and clamor. Today, most brand messages and mass appeals for causes are drowned out before they even reach us. But a few consistently break through the din, using the only tool that has ever moved minds and changed behavior - great stories. With insights from mythology, advertising history, evolutionary biology, and psychology, viral storyteller and advertising expert Jonah Sachs takes listeners into a fascinating world of seemingly insurmountable challenges and enormous opportunity.

This groundbreaking international bestseller lays to rest many myths about the Holocaust: that Germans were ignorant of the mass destruction of Jews, that the killers were all SS men, and that those who slaughtered Jews did so reluctantly. Hitler's Willing Executioners provides conclusive...

In this technology-driven age, it's tempting to believe that science can solve every mystery. After all, science has cured countless diseases and even sent humans into space. But as Jonah Lehrer argues in this sparkling debut, science is not the only path to knowledge. In fact, when it comes to understanding the brain, art got there first.

In Invisible Influence, the New York Times bestselling author of Contagious explores the subtle influences that affect the decisions we make—from what we buy, to the careers we choose, to what we eat. “Jonah Berger has done it again: written a fascinating book that brims with ideas and tools...

Comment persuader son patron, influencer un électeur, séduire un client hésitant ? Tous, nous souhaitons un jour ou l'autre entraîner l'adhésion de notre interlocuteur. Et si bien souvent, nous ne parvenons pas à nos fins, c'est parce que nous cherchons à le persuader plutôt qu'à comprendre ce qui l'empêche de modifier ses habitudes ou ses idées. Dans cet essai rythmé par autant de cas pratiques que d'exemples variés, Jonah Berger identifie les cinq principaux freins au changement, et nous donne les clés pour faire évoluer les esprits.

What makes one novel a bestseller, while a similar work languishes unnoticed? Why are the same few baby names suddenly everywhere? Why is everyone talking about that viral video? Welcome to the science of social epidemics: the cutting-edge study of why some ideas, products, and concepts spread wildly, while others quickly flame out. Anyone who has something to sell, a cause to promote, or a message to spread knows that there are obstacles in creating a message that resonates, spreads, and sticks to make their product or idea the word on the street. Enormous sums of time and money have been spent trying to answer the question of why some ideas catch on. And not only is it an ever-present challenge for businesses, governments, and organizations, but it has long been a source of inquiry for psychologists, economists, and sociologists as well.

From the author of New York Times bestsellers Contagious and Invisible Influence comes a revolutionary approach to changing anyone’s mind. Everyone has something they want to change. Marketers want to change their customers’ minds and leaders want to change organisations. Start-ups want to...

The Definitive Account of the Trump Trial. Your behind-the-scenes look at the historic showdown between President Donald Trump and the criminal justice system, told through the eyes of the journalist who was in the courtroom each day, capturing every dramatic twist and turn. A panoramic New York...

Awestruck serves as a guide to help you tap into the powerful, life-changing benefits of awe. Beginning with a comprehensive explanation of the emotion, Jonah Paquette introduces us to the power of awe and how it can help alleviate struggles in our modern life, including stress, social isolation, and time pressure. Continuing with over 60 practices, this book provides an accessible and tangible path to bring more wonder into your everyday life.

Over 2,000 years ago, a band of desert travelers huddled against the sandy blasts of the Arabian peninsula. They clutched in their arms a metallic book and absconded away to preserve it against the impending doom of the Babylonian invasion. This treasured text would become the source material for the Book of Mormon, one of the most influential books in American history.

A groundbreaking -- and terrifying -- examination of the widespread resurgence of antisemitism in the 21st century, by the prize-winning and #1 internationally bestselling author of Hitler's Willing Executioners. Antisemitism never went away, but since the turn of the century it has multiplied...

Beyond Books is a beautiful, faith-driven love story that explores patience, trust, vulnerability, and divine timing. The narrative follows Simone and Don, two individuals navigating their own paths until love, unexpected yet undeniable, finds them. The novel blends romance, faith, personal growth, and deep friendships, making it a compelling listen for those who enjoy character-driven, spiritual storytelling.

A testament to the power of creating beauty in the face of oppression, this stunning book is a stirring and insightful meditation on the life and times of the first great composer of American music, Scott Joplin, known as the King of Ragtime and recipient of a posthumous Pulitzer Prize. A...

A self-educated man, Eric Hoffer was most likely born in 1898. He wrote in his spare time after doing shifts on the San Francisco docks, where he continued to work, even after becoming a successful author. Hoffer began writing The True Believer in the 1940s, as Nazism and fascism spread across Europe. Most analysts who were trying to work out how these movements became so powerful focused on their leaders and the ideas they trumpeted.

A leading behavioral economist shows how businesses can improve consumer thinking and decision-making on screens. The typical American office worker now spends the majority of his or her waking hours staring at a screen. In the 21st century, every business is a digital business, which is why...