Ergebnis von "Jonah" in Alle Kategorien

Connor Getting accepted into the same post-grad university as my girlfriend seemed like a solid reason to stay together. Now that I'm in San Diego, living with Thalia's family, all I want to do is go back to Sacramento. Back to my family, my friends, and the sport I love like crazy. When I...

The New York Times bestseller that explains why certain products and ideas become popular. “Jonah Berger knows more about what makes information ‘go viral’ than anyone in the world.” —Daniel Gilbert, author of the bestseller Stumbling on Happiness What makes things popular? If you said...

Tommy I should hate Rowan Hughes. He was a bully when we were kids, and now I find out he's messed around with my girlfriend. But how can I hate the campus soccer star when he's everything I've always wanted to be? With my reputation on the line, I can't let Rowan get away with humiliating me in...

New York Times bestselling author Jonah Berger’s cutting-edge research reveals how six types of words can increase your impact in every area of life: from persuading others and building stronger relationships, to boosting creativity and motivating teams. Almost everything we do involves words...

“Jonah Berger is one of those rare thinkers who blends research-based insights with immensely practical guidance. I am grateful to be one of the many who have learned from this master teacher.” —Jim Collins, author Good to Great, coauthor Built to Last From the author of New York Times...

In Invisible Influence, the New York Times bestselling author of Contagious explores the subtle influences that affect the decisions we make—from what we buy, to the careers we choose, to what we eat. “Jonah Berger has done it again: written a fascinating book that brims with ideas and tools...

This groundbreaking international bestseller lays to rest many myths about the Holocaust: that Germans were ignorant of the mass destruction of Jews, that the killers were all SS men, and that those who slaughtered Jews did so reluctantly. Hitler's Willing Executioners provides conclusive...

The story wars are all around us. They are the struggle to be heard in a world of media noise and clamor. Today, most brand messages and mass appeals for causes are drowned out before they even reach us. But a few consistently break through the din, using the only tool that has ever moved minds and changed behavior - great stories. With insights from mythology, advertising history, evolutionary biology, and psychology, viral storyteller and advertising expert Jonah Sachs takes listeners into a fascinating world of seemingly insurmountable challenges and enormous opportunity.

NEW YORK TIMES BESTSELLER An urgent argument that America and other democracies are in peril because they have lost the will to defend the values and institutions that sustain freedom and prosperity. “Epic and debate-shifting.”—David Brooks, New York Times Only once in the...

Over 2,000 years ago, a band of desert travelers huddled against the sandy blasts of the Arabian peninsula. They clutched in their arms a metallic book and absconded away to preserve it against the impending doom of the Babylonian invasion. This treasured text would become the source material for the Book of Mormon, one of the most influential books in American history.

What makes one novel a bestseller, while a similar work languishes unnoticed? Why are the same few baby names suddenly everywhere? Why is everyone talking about that viral video? Welcome to the science of social epidemics: the cutting-edge study of why some ideas, products, and concepts spread wildly, while others quickly flame out. Anyone who has something to sell, a cause to promote, or a message to spread knows that there are obstacles in creating a message that resonates, spreads, and sticks to make their product or idea the word on the street. Enormous sums of time and money have been spent trying to answer the question of why some ideas catch on. And not only is it an ever-present challenge for businesses, governments, and organizations, but it has long been a source of inquiry for psychologists, economists, and sociologists as well.

WHAT WOULD YOU TRUST? A psychological fiction podcast by Jonah Whitmore exploring memory, identity, consciousness, trust, and choice — and the stories we tell ourselves. Each episode begins with a question: What if you couldn't trust your own memories? Memory can change. Evidence can disappear. Choices can be influenced. And sometimes the truth is the one thing you were never meant to remember. For readers and listeners drawn to psychological science fiction, thrillers, dark philosophical fiction, and thought experiments about what makes us who we are.

From the author of New York Times bestsellers Contagious and Invisible Influence comes a revolutionary approach to changing anyone’s mind. Everyone has something they want to change. Marketers want to change their customers’ minds and leaders want to change organisations. Start-ups want to...

A groundbreaking -- and terrifying -- examination of the widespread resurgence of antisemitism in the 21st century, by the prize-winning and #1 internationally bestselling author of Hitler's Willing Executioners. Antisemitism never went away, but since the turn of the century it has multiplied...

A testament to the power of creating beauty in the face of oppression, this stunning book is a stirring and insightful meditation on the life and times of the first great composer of American music, Scott Joplin, known as the King of Ragtime and recipient of a posthumous Pulitzer Prize. In this...

Breaking The Pocket is the podcast that covers the whole world of college football, including the Group of Six and beyond.

Months after a catastrophic disaster forced RexNetics to abandon their high-security island facility, a heavily armed recovery team returns to retrieve the company’s most valuable and dangerous asset: priceless dinosaur DNA.

In this technology-driven age, it's tempting to believe that science can solve every mystery. After all, science has cured countless diseases and even sent humans into space. But as Jonah Lehrer argues in this sparkling debut, science is not the only path to knowledge. In fact, when it comes to understanding the brain, art got there first.

New York Times bestselling author Jonah Lehrer “unravels the mystery of mysteries” in this “absolute delight” (Malcolm Gladwell) of a book that blends psychology, neuroscience, and anthropology to shine a new light on everything from the formulas of our favorite detective shows to the...

A leading behavioral economist shows how businesses can improve consumer thinking and decision-making on screens. The typical American office worker now spends the majority of his or her waking hours staring at a screen. In the 21st century, every business is a digital business, which is why...