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Why do some products get more word of mouth than others? Why does some online content go viral? Word of mouth makes products, ideas, and behaviors catch on. It's more influential than advertising and far more effective. Can you create word of mouth for your product or idea? According to Berger, you can. Whether you operate a neighborhood restaurant, a corporation with hundreds of employees, or are running for a local office for the first time, the steps that can help your product or idea become viral are the same.

A 2016 Coretta Scott King Author Honor book, and recipient of the Walter Dean Myers Award for Outstanding Children’s Literature. In this New York Times bestselling novel, two teens—one black, one white—grapple with the repercussions of a single violent act that leaves their school, their...

“Jonah Berger is one of those rare thinkers who blends research-based insights with immensely practical guidance. I am grateful to be one of the many who have learned from this master teacher.” —Jim Collins, author Good to Great, coauthor Built to Last From the author of New York Times...

New York Times bestselling author Jonah Berger’s cutting-edge research reveals how six types of words can increase your impact in every area of life: from persuading others and building stronger relationships, to boosting creativity and motivating teams. Almost everything we do involves words...

A teen is plagued with visions of a terrible future in the first book in the post-apocalyptic The Arcana Chronicles by #1 New York Times bestselling author Kresley Cole—filled with riveting action, the dark mysticism of Tarot cards, and breathtaking romance. Sixteen year old Evangeline...

Magic and danger abound in the second book in the Five Kingdoms series, full of “fanciful, action-packed adventure” (Publishers Weekly, starred review), from the #1 New York Times bestselling author of the Fablehaven and Beyonders series. Cole Randolph never meant to come to The Outskirts...

A boy stumbles upon a portal that transports him to a magical realm between reality and imagination in this first “fanciful, action-packed adventure” (Publishers Weekly, starred review) in the Five Kingdoms series from the #1 New York Times bestselling author of the Fablehaven and Beyonders...

Trapped in a world where magic is powerful and dreams are real, Cole continues his quest in book three of this New York Times bestselling “fanciful, action-packed adventure” series (Publishers Weekly, starred review), from the author of the Fablehaven and Beyonders series. Cole Randolph...

In Invisible Influence, the New York Times bestselling author of Contagious explores the subtle influences that affect the decisions we make—from what we buy, to the careers we choose, to what we eat. “Jonah Berger has done it again: written a fascinating book that brims with ideas and tools...

A bag of chips. That's all 16-year-old Rashad is looking for. What he finds instead is a fist-happy cop, Paul, who mistakes Rashad for a shoplifter, mistakes Rashad's pleadings that he's stolen nothing for belligerence, mistakes Rashad's every flinch at every punch the cop throws as further resistance and refusal to stay still as ordered. But how can you stay still when someone is pounding your face into the pavement?

Michael and his friends must rescue a child prodigy as the thrilling action continues in this electrifying fourth installment of the #1 New York Times bestselling series! Michael, Taylor, Ostin and the rest of the Electroclan head to China in search of a girl who may have discovered why Michael...

Trapped in a world where magic is powerful and dreams are real, Cole’s epic adventure comes to a close in book five of the New York Times bestselling “fanciful, action-packed adventure” series (Publishers Weekly, starred review), from the author of the Fablehaven and Beyonders series. Cole...

From the author of New York Times bestsellers Contagious and Invisible Influence comes a revolutionary approach to changing anyone’s mind. Everyone has something they want to change. Marketers want to change their customers’ minds and leaders want to change organisations. Start-ups want to...

Trapped in a world where magic is powerful and dreams are real, Cole’s epic adventure continues in book four of the New York Times bestselling “fanciful, action-packed adventure” series (Publishers Weekly, starred review), from the author of the Fablehaven and Beyonders series. Cole is...

It’s boys vs. girls when the noisiest, most talkative, and most competitive fifth graders in history challenge one another to see who can go longer without talking. Teachers and school administrators are in an uproar, until an innovative teacher sees how the kids’ experiment can provide a...

"This is a gripping and fully-realized novel." —Emily St. John Mandel, National Book Award-nominated author of Station Eleven 2014 LAMBDA LITERARY AWARD FINALIST WINNER OF THE 2014 ALEX AWARD BOOKLIST TOP 10 FIRST NOVEL OF 2013 SCHOOL LIBRARY JOURNAL BEST BOOK OF 2013 Max Walker is a golden...

One boy’s invented word becomes a phenomenon beyond his control in bestselling and award-winning author Andrew Clements’s hilarious classic children’s story about creative thought and the power of language. Is Nick Allen a troublemaker? He really just likes to liven things up at...

The sixth installment of New York Times bestselling author Mike Lupica's Zach and Zoe Mysteries--a sports-themed chapter book mystery series perfect for fans of Cam Jansen! There's nothing eight-year-old twins Zach and Zoe Walker love more than playing sports and solving mysteries. And when...

Now a major motion picture! New York Times bestselling author and “one of America’s top cultural critics” (EntertainmentWeekly) Chuck Klosterman’s darkly comic debut novel brilliantly captures the charm and dread of small-town life in rural North Dakota. Somewhere in rural North Dakota...

The oceans rose, swallowing the lowlands. Earthquakes shattered the continents, toppling entire regions into the rising water. Now, humans live packed into stack cities. The only ones with any space of their own are those who live on the ocean floor: the Dark Life.