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This is a book for everyone who writes or approves copy: copywriters, multichannel marketers, creative directors, freelance writers, marketing managers...even small business owners and information marketers. It reveals dozens of copywriting techniques that can help you write both print and online ads, emails, and websites that are clear, persuasive, and get more attention-and sell more products. Among the tips revealed:

No one comes out of a movie talking about structure. What audiences love and remember about a movie are great scenes. Marlon Brando in the back seat in On the Waterfront giving his "I could'a been a contender" speech. Meg Ryan's fake orgasm in Katz's Deli in When Harry Met Sally with the climactic punch line: "I'll have what she's having." In Superbad, Jonah Hill professing "I love you" to his friend Michael Cera by touching his nose with a "boop".

Ever dream of writing a book, article, poem, or play that means something to you—and maybe to someone else as well? Do you have an idea you're ready to get down on paper? In Creative Writing For Dummies, you'll learn how to unleash your creative side and become a confident and productive writer.

My name is Drew Hayes, and for the past six years I've made my living as a writer. In that time, I've published 20 books, written hundreds of thousands of words, and made countless mistakes - most of which I like to think I've learned from. Underqualified Advice (and Other Amusing Diversions) is my attempt to compile those lessons and share them with others, as well as have some fun along the way. Half of the book is dedicated to detailing specifics about writing, maneuvering the industry, and keeping fiscally afloat in largely unstable waters.

For the last several years Adm. James Stavridis and his co-author, R. Manning Ancell, have surveyed over 200 active and retired four-star military officers about their reading habits and favorite books, asking each for a list of titles that strongly influenced their leadership skills and provided them with special insights that helped propel them to success in spite of the many demanding challenges they faced. The Leader's Bookshelf synthesizes their responses to identify the top 50 books that can help virtually anyone become a better leader.

An award-winning novelist, philosopher, essayist, screenwriter, professor, and cartoonist, Charles Johnson has devoted his life to creative pursuit. His 1990 National Book Award-winning novel Middle Passage is a modern classic, revered as much for its daring plot as its philosophical underpinnings. For 33 years, Johnson taught and mentored students in the art and craft of creative writing. The Way of the Writer is his record of those years and the coda to a kaleidoscopic, boundary-shattering career.

Writers talk about their work in many ways: as an art, as a calling, as a lifestyle. Too often missing from these conversations is the fact that writing is also a business. The reality is, those who want to make a full- or part-time job out of writing are going to have a more positive and productive career if they understand the basic business principles underlying the industry.

In this characteristically turbocharged new book, celebrated Rolling Stone journalist Matt Taibbi provides an insider's guide to the variety of ways today's mainstream media tells us lies. In the internet age, the press have mastered the art of monetizing anger, paranoia, and distrust. Taibbi, who has spent much of his career covering elections in which this kind of manipulative activity is most egregious, provides a rich taxonomic survey of American political journalism's dirty tricks.

A Lie Too Big to Fail asserts the idea that a government can never investigate itself in a crime of this magnitude. Was the convicted Sirhan Sirhan a willing participant? Or was he a mind-controlled assassin? It has fallen to independent researchers like Pease to lay out the evidence in a clear and concise manner, allowing listeners to form their theories about this event. Pease places the history of this event in the context of the era and provides shocking overlaps between other high-profile murders and attempted murders of the time. 

The ability to write well is a key part of your professional success. From reports and presentations to e-mails and Facebook posts, whether you're a marketer, customer service rep, or manager, being able to write clearly and for the right audience is critical to moving your business forward. The techniques covered in this book will arm you with the skills you need to write better business communications. Inside you'll find: planning each communication; editing and fine-tuning your copy; building your personal brand with communications; writing bids, proposals, and reports; and more.

From drawing a map of a remembered neighborhood to signing a form releasing yourself to take risks in your work, Roorbach offers innovative techniques that will trigger ideas for all writers. Writing Life Stories is a classic text that appears on countless creative nonfiction and composition syllabi the world over. This updated 10th anniversary edition gives you the same friendly instruction and stimulating exercises along with updated information on current memoir writing trends, ethics, internet research, and even marketing ideas.

Reporting on China has long been one of the most challenging and crucial of journalistic assignments. Nonetheless, American media coverage of China has profoundly influenced U.S. government policy and shaped public opinion not only domestically but also, given the clout and reach of U.S. news organizations, around the world. This book tells the story of how American journalists have covered China—from the civil war of the 1940s through the COVID-19 pandemic—in their own words.

Self-Publishing For Dummies takes you through the entire process of publishing your own books, starting with the writing and editing process and moving through cover design, printing options, distribution channels, and marketing to a target audience. With the advice in this book, you can tackle self-publishing, no matter what genre you write in. You'll learn how to retain full control over your work and keep the profits from the sales of your book. 

Technical Writing For Dummies is a master class on how to build a career writing user manuals, e-learning, streaming, simulations, and more. Whether you're new to the field, a seasoned professional, or a technical person who needs to write, this guide arms you with the skills you need to cash in on this flourishing world of technical writing. As a tech writer, you'll need a robust skillset that allows you to offer clear and concise documentation for just about anything. This new edition of Technical Writing For Dummies—updated for today's tech writing advances—can get you there.

Journalists hate the term fake news, but there's a troubling reality: spin doctors routinely try to dupe them into reporting misleading and distorted stories. Award-winning journalist Cecil Rosner insists there is something we can do about this. We can pressure news organizations to stop blindly regurgitating the firehose of press releases and focus instead on determining what is actually true. Rosner empowers listeners by sharing his techniques for detecting misinformation and disinformation.

On May 7, 1945, journalist Edward Kennedy bypassed military censorship to be the first to break the news of the Nazi surrender executed in Reims, France. While, at the behest of Soviet leaders, Allied authorities prohibited release of the story, Kennedy stuck to his journalistic principles and refused to manage information he believed the world had a right to know. No action by an American correspondent during the war proved more controversial.

In the decades between the Great Depression and the advent of cable television, when daily newspapers set the conversational agenda in the United States, the best reporter in the business was a rumpled, hard-drinking figure named Homer Bigart. Despite two Pulitzers and a host of other prizes, he quickly faded from public view after retirement. Few today know the extent to which he was esteemed by his peers. Get the Damn Story is the first comprehensive biography to encompass all of Bigart's journalism, including both his war reporting and coverage of domestic events.

William L. Laurence was fascinated with atomic science and its militarization. When the Manhattan Project drew near to perfecting the atomic bomb, he was recruited to write much of the government's press materials that were distributed on the day that Hiroshima was obliterated. That instantly crowned Laurence as one of the leading journalistic experts on the atomic bomb. 

Savage Journey is a "supremely crafted" study of Hunter S. Thompson's literary formation and achievement. Focusing on Thompson's influences, development, and unique model of authorship, Savage Journey argues that his literary formation was largely a San Francisco story. During the 1960s, Thompson rode with the Hell's Angels, explored the San Francisco counterculture, and met talented editors who shared his dissatisfaction with mainstream journalism. Author Peter Richardson traces Thompson's transition during this time from New Journalist to cofounder of Gonzo journalism. 

Disinformation: The Nature of Facts and Lies in the Post-Truth Era cannot cure all the ills of a post-truth world, but by demonstrating how the emergence of digital technology into everyday life has knitted together a number of seemingly loosely related forces-historical, psychological, economic, and cultural-to create the post-truth culture, Disinformation will help you better understand how we got to where we now are, see how we can move beyond a culture in which facts are too easily dismissed, and develop a few highly practical skills for separating truth from lies.