Ergebnis gesprochen von "Mike Lenz" in Alle Kategorien

Dan S. Kennedy dares marketers to dramatically simplify their marketing, refocusing on what works. Updated to address the newest media and marketing methods, this marketing master plan delivers a short list of radically different, little-known, profit-proven direct mail strategies for any business. Strategies are illustrated by case history examples from an elite team of consultants - all phenomenally successful at borrowing direct marketing strategies from the world of online sales, infomercials, and more, to use in "ordinary" businesses.

How well does your organization respond to changing market conditions, customer needs, and emerging technologies when building software-based products? This practical guide presents Lean and Agile principles and patterns to help you move fast at scale - and demonstrates why and how to apply these methodologies throughout your organization. Through case studies, you'll learn how successful enterprises have rethought everything from governance and financial management to systems architecture and organizational culture in the pursuit of radically improved performance. 

A noted space expert explains the current revolution in spaceflight, where it leads, and why we need it. Astronautical engineer Robert Zubrin spells out the potential of these new developments in an engrossing narrative that is visionary yet grounded by a deep understanding of the practical challenges. Fueled by the combined expertise of the old aerospace industry and the talents of Silicon Valley entrepreneurs, spaceflight is becoming cheaper.

We've combed through hundreds of Harvard Business Review articles and selected the most important ones to help you combat new competitors and define the best strategy for your company. With insights from leading experts including Michael E. Porter, A. G. Lafley, and Clayton M. Christensen, this book will inspire you to: choose a strategy that meets the demands of your competitive environment; identify the signals of disruption and take steps to avoid it; understand lean methodology and how it is changing business; and more.

Decision-making is a critical part of management, and bad choices can damage careers and the bottom line. This book offers the tools and advice managers need to avoid common biases and arrive at and implement decisions that are both sound and ethical. 

Systems biology came about as growing numbers of engineers and scientists from other fields created algorithms which supported the analysis of biological data in incredible quantities. Whereas biologists of the past had been forced to study one item or aspect at a time, due to technical and biological limitations, it suddenly became possible to study biological phenomena within their natural contexts. 

The book covers numerous tech entrepreneurial founders and software developers, and the exciting brands or products that they created. It goes deep on a handful of them, narrowly divulging exactly how a few software developers and startup founders created breakthrough tech products like Gmail, Dropbox, Ring, Snapchat, Bitcoin, Groupon, and more. It highlights and unpacks the general hero-worship that the media and our own minds practice about tech founders and tech entrepreneurs. 

Great copy is the heart and soul of the advertising business. In this practical guide, legendary copywriter Joe Sugarman provides proven guidelines and expert advice on what it takes to write copy that will entice, motivate, and move customers to buy. For anyone who wants to break into the business, this is the ultimate companion resource for unlimited success. 

Drawing on his experience as a senior partner at a multi-billion dollar consulting firm and adjunct professor at the University of Texas at Dallas MBA program, Jeff Kavanaugh is ready to share the tools of the trade for young professionals to quickly scale the consulting learning curve. Pulling together the best content from his own experience, as well as other world-class consulting leaders and industry professionals he has worked with, Kavanaugh has distilled the lessons into the key skills that separate the best from the rest.

With triplet eight-year-old daughters, I don't get four-hour study blocks in a quiet corner of the library. I get an hour here or 15 minutes there. This book is for those commuters, busy parents, and working students who need a "fit it in" approach to studying pharmacology. This book has multiple rapid-fire questions, answers, rationales, and mnemonics that you can do alone or with a partner to help you understand pharmacology better and remember the content longer.

In The Drone Age, Michael J. Boyle addresses some of the biggest questions surrounding the impact of drones on our world today and the risks that we might face tomorrow. Will drones produce a safer world because they reduce risk to pilots, or will the prospect of clean, remote warfare lead governments to engage in more conflicts? Will drones begin to replace humans on the battlefield? Will they empower soldiers and peacekeepers to act more precisely and humanely in crisis zones? How will terrorist organizations turn this technology back on the governments that fight them?

This book is for those commuters, busy parents, and working students who need a “fit it in” approach to studying pharmacology. This audiobook includes multiple rapid-fire questions, answers, rationales, and mnemonics that you can do alone or with a partner to help you understand pharmacology better and remember the content longer.

With triplet eight-year-old daughters, I don’t get four-hour study blocks in a quiet corner of the library. I get an hour here or 15 minutes there. This audiobook is for those commuters, busy parents, and working students who need a "fit it in" approach to studying pharmacology. This audiobook has multiple rapid-fire questions, answers, rationales, and mnemonics that you can do alone or with a partner to help you understand pharmacology better and remember the content longer.

With triplet eight-year-old daughters, I don’t get four-hour study blocks in a quiet corner of the library. I get an hour here or 15 minutes there. This audiobook is for those commuters, busy parents, and working students who need a “fit-it-in” approach to study pharmacology. This book has multiple rapid-fire questions, answers, rationales, and mnemonics that you can do alone or with a partner to help you understand pharmacology better and remember the content longer.

When you are told that you have leukemia, your world stops. Your brain can't function. You are asked to make decisions about treatment almost immediately, when you are not in your right mind. And yet you pull yourself together and start asking questions. Beside you is your doctor, whose job it is to solve the awful puzzle of bone marrow gone wrong. The two of you are in it together. In When Blood Breaks Down, Mikkael Sekeres, a leading cancer specialist, takes listeners on the journey that patient and doctor travel together.  

With triplet eight-year-old daughters, I don’t get four-hour study blocks in a quiet corner of the library. I get an hour here or 15 minutes there. This book is for those commuters, busy parents, and working students who need a “fit it in” approach to studying pharmacology. This book has multiple rapid-fire questions, answers, rationales, and mnemonics that you can do alone or with a partner to help you understand pharmacology better and remember the content longer. 

Become a better leader by improving your emotional intelligence. Best-selling author Daniel Goleman first brought the concept of emotional intelligence (EI) to the forefront of business through his articles in Harvard Business Review, establishing EI as an indispensable trait for leaders. The Emotionally Intelligent Leader brings together three of Goleman's best-selling HBR articles.

This audiobook is for those commuters, busy parents, and working students who need a “fit it in” approach to studying pharmacology. This audiobook has multiple rapid-fire questions, answers, rationales, and mnemonics that you can do alone or with a partner to help you understand pharmacology better and remember the content longer.

With triplet eight-year-old daughters, I don’t get four-hour study blocks in a quiet corner of the library. I get an hour here or 15 minutes there. This book is for those commuters, busy parents, and working students who need a “fit it in” approach to studying pharmacology. This book has multiple rapid-fire questions, answers, rationales, and mnemonics that you can do alone or with a partner to help you understand pharmacology better and remember the content longer. 

In Beyond Borderline, two internationally acclaimed experts on BPD - including Perry Hoffman, cofounder and president of the National Education Alliance for Borderline Personality Disorder - team up to present a rare glimpse into the lives and recovery of people affected by BPD. This powerful compilation of stories reveals the deeply personal, firsthand perspectives of people who suffer with BPD, explores the numerous ways in which this disorder has affected their lives, and outlines the most debilitating and misunderstood symptoms of BPD (the most tragic being suicide).