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How Clients Buy is the much-needed guide to selling your services. If you're one of the millions of people whose skills are the "product," you know that you cannot be successful unless you bring in clients. The problem is, you're trained to do your job-not sell it. No matter how great you may be at your actual role, you likely feel a bit lost, hesitant, or "behind" when it comes to courting clients, an unfamiliar territory where you're never quite sure of the line between under- and over-selling. This book comes to the rescue with real, practical advice for selling what you do.

Golems and dybbuks and Nazis, oh my! Jacques Fux, Brazil's answer to Philip Roth, offers a remarkably original and entertaining work of autofiction that is essential listening for those interested in the Jewish experience in Latin America. Winner of Brazil's prestigious São Paulo Prize, Jacques...

The Little Book of Common Sense Investing is the classic guide to getting smart about the market. Legendary mutual fund pioneer John C. Bogle reveals his key to getting more out of investing: low-cost index funds. Bogle describes the simplest and most effective investment strategy for building wealth over the long term: buy and hold, at very low cost, a mutual fund that tracks a broad stock market Index such as the S&P 500.

The founders and driving force behind the Foundry Group - a venture capital firm focused on investing in early-stage information technology companies - Brad and Jason have been involved in hundreds of venture capital financings. Their investments range from small startups to large Series A venture financing rounds. The new edition of Venture Deals continues to show fledgling entrepreneurs the inner-workings of the VC process, from the venture capital term sheet and effective negotiating strategies to the initial seed and the later stages of development.  

A historical tour de force that demolishes the myths and taboos that have surrounded Jewish and Israeli history, The Invention of the Jewish People offers a new account of both that demands to be reckoned with. Was there really a forced exile in the first century, at the hands of the Romans? Should we regard the Jewish people, throughout two millennia, as both a distinct ethnic group and a putative nation—returned at last to its Biblical homeland? In this iconoclastic work of history, Shlomo Sand provides the intellectual foundations for a new vision of Israel's future.

This is a book for everyone who writes or approves copy: copywriters, multichannel marketers, creative directors, freelance writers, marketing managers...even small business owners and information marketers. It reveals dozens of copywriting techniques that can help you write both print and online ads, emails, and websites that are clear, persuasive, and get more attention-and sell more products. Among the tips revealed:

The world has led you to believe that financial freedom is not something you can willfully create in your life. You have been taught to view wealth as something that happens only to a lucky few who win a random business lottery or are blessed with unimaginable talent. The truth is that creating excessive financial wealth does not come down to luck or talent. It comes down simply to your beliefs, understanding, and views - the "pillars" that reinforce your every action.

Breaking Free of Child Anxiety and OCD is the first and only book to provide a completely parent-based treatment program for child and adolescent anxiety. Parents will learn how to alleviate their children's anxiety by changing the way they themselves respond to their children's symptoms - importantly, parents are not required to impose changes on their children's behavior. Instead, parents are shown how to replace their own accommodating behaviors with supportive responses that demonstrate both acceptance of children's difficulties and confidence in their ability to cope. 

Unlock the wisdom, guidance, and spiritual insight of the Talmud The Talmud For Dummies introduces you to the Jewish guidebook on life and overall cornerstone text of Judaism, the Talmud. This easy-to-understand book makes the Talmud's sixty-three volumes approachable, so you can deepen your...

The Bogleheads' Guide to Investing is a DIY handbook that espouses the sage investment wisdom of John C. Bogle. This witty and wonderful book offers contrarian advice that provides the first step on the road to investment success, illustrating how relying on typical "common sense" promoted by Wall Street is destined to leave you poorer. This updated edition includes new information on backdoor Roth IRAs and ETFs as mainstream buy-and-hold investments, estate taxes and gifting, plus changes to the laws regarding Traditional and Roth IRAs, and 401k and 403b retirement plans.

Bob Lazar was a brilliant young physicist that found himself employed at a top-secret facility in the middle of the desert outside Las Vegas. Under the watchful eye of the government elite, he is tasked with understanding an exotic propulsion system being used by an advanced aerospace vehicle he is told came from outer space. The stressful work and long, odd hours start to wear on Bob and he becomes concerned for his safety. He tells his wife and a couple close friends about what he's doing in the desert, and his employers find out and are furious.

You're trying to help - but is it working? There's a better way. In this powerful, practical audiobook, emotional intelligence expert Richard Boyatzis and Weatherhead School of Management colleagues Melvin Smith and Ellen Van Oosten present a clear and hopeful message. The way to help someone learn and change, they say, cannot be focused primarily on fixing problems, but instead must connect to that person's positive vision of themselves or an inspiring dream or goal they've long held.

This iconoclastic study was one of the most widely debated books of 2000. Finkelstein indicts with vigor and honesty those who exploit the tragedy of the Holocaust for their own personal political and financial gain. This new edition includes updated material discussing the initial reception to the book's publication. In a controversial new study, Norman G. Finkelstein moves from an interrogation of the place the Holocaust has come to occupy in American culture to a disturbing examination of recent Holocaust compensation agreements.

The Synergy Solution will change how companies think about and approach their M&A strategies and realize the performance promises they make to their shareholders. Beginning with a clear and well-accepted foundation of the economics of the M&A performance problem, Deloitte's Mark Sirower and Jeff Weirens show acquirers how to develop and execute an M&A strategy-end-to-end-that both avoids the pitfalls that so many companies fall into and creates real, long-term shareholder value.

In this book, Tirzah Firestone brings to life the profound impact of protracted historical trauma through the compelling narratives of Israeli terror victims, Holocaust survivors, and those whose lives were marred by racial persecution and displacement. The tragic story of Firestone's own family lays the groundwork for these revealing testimonies of recovery, forgiveness, and moral leadership.

The United States is supposed to offer economic opportunity to everyone. So why are so many people left out in the cold? Globalization and technological change have ravaged the workforce. Hostile immigration policies actually keep Americans from getting jobs. Our education system is deeply unequal, denying opportunity to millions right from the start. Still, we can't seem to break from the status quo. In Common Sense, Joel Greenblatt offers an investor's perspective on building an economy that truly works for everyone. 

Alan Kazdin's The Kazdin Method for Parenting the Defiant Child is the gold standard for research-backed advice on being a better parent for difficult children. But what about children who are not "defiant"? Now, in The Everyday Parenting Toolkit, Dr. Kazdin addresses how parents can deal with the routine challenges that come with raising a child. Dr. Kazdin's methods are based on the most up-to-date research and are implemented in real-world ways.

From the moment pets come into our lives, we know the day will arrive when we have to say farewell. Still, we are never emotionally prepared for the last adieu. In Goodbye, Friend, Gary Kowalski takes you on a journey of healing, offering warmth and sound advice on how to cope with the death of your pet.

If you or someone you love is struggling with borderline personality disorder (BPD), you need up-to-date, accurate, and accessible information on the problems you're facing and where you can turn for help. But where do you look? Much of the professional literature on BPD is too technical and confusing to be of much help. If you're living with BPD, this compassionate book offers what you really need: an easy-to-follow road map to guide you through this disorder and its treatment.

Do you have obsessive, negative, intrusive thoughts that keep you up at night and miserable during the day? Do these thoughts make you feel sad, angry, anxious, or ashamed? Whether you have a formal diagnosis such as depression, anxiety, bipolar disorder, obsessive-compulsive disorder (OCD), or borderline personality disorder (BPD)—or simply struggle with unwanted thoughts and the emotions they cause—this workbook can help you find the relief you desperately seek.