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Writing copy that sells without seeming "salesy" can be tough, but is an essential business skill. How to Write Copy That Sells is a step-by-step guide to writing fast, easy-to-read, effective copy. It's for everyone who needs to write copy that brings in cash - including copywriters, freelancers, and entrepreneurs. In this audiobook, you'll find copywriting techniques for email marketing, web sites, social media, sales pages, ads, and direct mail.

This is a book for everyone who writes or approves copy: copywriters, multichannel marketers, creative directors, freelance writers, marketing managers...even small business owners and information marketers. It reveals dozens of copywriting techniques that can help you write both print and online ads, emails, and websites that are clear, persuasive, and get more attention-and sell more products. Among the tips revealed:

Stephen Fry believes that if you can speak and read English, you can write poetry. But it is no fun if you don't know where to start or have been led to believe that anything goes. Stephen, who has long written poems, and indeed has written long poems, for his own private pleasure, invites you to discover the incomparable delights of metre, rhyme and verse forms.

All academics need to write, but many struggle to finish their dissertations, articles, books, or grant proposals. Writing is hard work and can be difficult to wedge into a frenetic academic schedule. How can we write it all while still having a life? In this second edition of his popular guidebook, Paul Silvia offers fresh advice to help you overcome barriers to writing and use your time more productively.

The Secrets of Story is a revolutionary and comprehensive writing guide for the 21st century, focused on clever ways to get an audience to fully identify with an all-too-human hero. Authors will learn to how to cut through pop culture noise and win over a jaded modern audience by rediscovering the heart of writing: shaping stories that ring true to our shared understanding of human nature.

Most people think the way to write a best seller is to have a lot of talent and even more luck. As you will learn, there is a recipe for success, and luck may be the least important ingredient in creating a best seller. No one has cracked the code better than James Scott Bell. A best-selling author himself, and the author of the number-one best seller for writers, Plot & Structure, Mr. Bell has been teaching the principles of best-selling fiction for over 20 years, principles that apply to any genre or style.

Bill Bryson is the world's funniest travel writer, and a master of comic observation. His hugely popular books, spanning topics from linguistics to Shakespeare to the human body, have sold over 16 million copies and been translated into 30 languages, and his 2003 science book A Short History of Nearly Everything won the prestigious Aventis and Descartes prizes.

Stein on Writing provides immediately useful advice for writers of fiction and nonfiction, whether newcomers or accomplished professionals. As Sol Stein, renowned editor, author, and instructor, explains, "This is not a book of theory. It is a book of usable solutions, how to fix writing that is flawed, how to improve writing that is good, how to create interesting writing in the first place."

A creative writer's shelf should hold at least three essential books: a dictionary, a style guide, and Writing Fiction. Janet Burroway's best-selling classic is the most widely used creative writing text in America, and for more than three decades, it has helped hundreds of thousands of students learn the craft.

While writers might disagree over showing versus telling or plotting versus pantsing, none would argue this: If you want to write strong fiction, you must make your readers feel. The reader's experience must be an emotional journey of its own, one as involving as your characters' struggles, discoveries, and triumphs are for you. That's where The Emotional Craft of Fiction comes in. Veteran literary agent and expert fiction instructor Donald Maass shows you how to use story to provoke a visceral and emotional experience in readers.

Bad writing can't be blamed on the internet or on 'the kids today'. Good writing has always been hard: a performance requiring pretence, empathy and a drive for coherence. In The Sense of Style, cognitive scientist and linguist Steven Pinker uses the latest scientific insights to bring us a style and usage guide for the 21st century. 

Du willst ohne einen Verlag dein Buch veröffentlichen. Weißt aber nicht, wo und wie? Dabei möchtest du die Stolperfallen vermeiden? Dann wirst du in diesem Buch alles erfahren, was du benötigst, um dein Buch erfolgreich verkaufen zu können. Egal, ob du es als Taschenbuch oder als E-Book herausbringen möchtest. Du findest alle Antworten. Dieses Hörbuch zeigt dir, wie du dein Buch in den Buchhandel bringst!

There's a mantra real writers know but wannabe writers don’t. And the secret phrase is this: "Nobody wants to read your shit." Recognizing this painful truth is the first step in the writer's transformation from amateur to professional.   

Why do some stories work and others don't? The answer is structure. In this IPPY and NIEA Award-winning guide from the author of the bestselling Outlining Your Novel, you will discover the universal underpinnings that guarantee powerful plot and character arcs. An understanding of proper story and scene structure will help you to not only perfectly time your story's major events, but will also provide you with an unerring standard to use in evaluating your novel's pacing and progression.

Prolific author and story coach Jessica Brody presents a comprehensive story structure guide for anyone who wants to write a young adult novel by applying the famed Save the Cat! screenwriting methodology to the world of YA fiction. Filled with practical advice, easy-to-follow templates, and "beat sheets" analyzing the structure of popular young adult novels such as Leigh Bardugo's Six of Crows, John Green's The Fault in Our Stars, and Lois Lowry's The Giver, this book is the ultimate reference for anyone who's ever dreamed of writing their own young adult bestseller.

Upon Self-publishing my first book, SURF YOUR PIPE, friends and neighbors came out of the woodwork to say they had stacks of journals in their garage, or notes waiting on their phone and were hoping to finish and publish their book...and... could I please help them? I realized that it was a combination of strategy, energy, and mindset (emotional intelligence, personal growth, and a passionate desire for my goal) that was a powerful trifecta in self-publishing.

Step into the realm of powerful storytelling with "The Emotional Craft of Fiction: Evoking Emotion and Empathy in Your Writing." This audiobook is a profound exploration of the art of infusing your narratives with genuine emotion and connecting with listeners on a deeply resonant level.

Beginning with the story of a simple burglary at Democratic headquarters and then continuing with headline after headline, Bernstein and Woodward kept the tale of conspiracy and the trail of dirty tricks coming - delivering the stunning revelations and pieces in the Watergate puzzle that brought about Nixon's scandalous downfall. Their explosive reports won a Pulitzer Prize for The Washington Post and toppled the president. This is the book that changed America.

Stellen Sie sich vor, Sie beherrschten die Klaviatur der Spannung perfekt... Spannung verstehen, Suspense begreifen und in jedem Genre effektiv einsetzen - das klappt mit der Spannungsformel. Ihre Leser fesseln, von der ersten bis zur letzten Seite Ihres Romans - das gelingt Ihnen mit Hilfe der Spannungsformel. Spannung ist nichts Ungreifbares, das beim Schreiben nebenher und zufällig entsteht. Sondern ein komplexes Instrument mit vielen Einstellknöpfen. Als AutorIn können Sie Spannung gezielt steuern - und das sollten Sie tun.

With growing academic responsibilities, family commitments, and inboxes, scholars are struggling to fulfill their writing goals. A finished book - or even steady journal articles - may seem like an impossible dream. But, as Joli Jensen proves, it really is possible to write happily and productively in academe. Jensen begins by busting the myth that universities are supportive writing environments. She points out that academia, an arena dedicated to scholarship, offers pressures that actually prevent scholarly writing.