Zeigt Titel in Schreiben & Veröffentlichen

Writing copy that sells without seeming "salesy" can be tough, but is an essential business skill. How to Write Copy That Sells is a step-by-step guide to writing fast, easy-to-read, effective copy. It's for everyone who needs to write copy that brings in cash - including copywriters, freelancers, and entrepreneurs. In this audiobook, you'll find copywriting techniques for email marketing, web sites, social media, sales pages, ads, and direct mail.

In this revealing compendium, acclaimed writer Diana Gabaldon shares her invaluable lessons for creating an immersive reading experience, from evoking a mood to using the power of emotions to communicate physical intimacy. You'll learn the difference between gratuitous sex and genuine encounters that move the story forward and how to handle less-than-savory acts that nevertheless serve a narrative purpose. Gabaldon also notes that sex can be conveyed instead of described.

There's a mantra real writers know but wannabe writers don’t. And the secret phrase is this: "Nobody wants to read your shit." Recognizing this painful truth is the first step in the writer's transformation from amateur to professional.   

A creative writer's shelf should hold at least three essential books: a dictionary, a style guide, and Writing Fiction. Janet Burroway's best-selling classic is the most widely used creative writing text in America, and for more than three decades, it has helped hundreds of thousands of students learn the craft.

Beginning with the story of a simple burglary at Democratic headquarters and then continuing with headline after headline, Bernstein and Woodward kept the tale of conspiracy and the trail of dirty tricks coming - delivering the stunning revelations and pieces in the Watergate puzzle that brought about Nixon's scandalous downfall. Their explosive reports won a Pulitzer Prize for The Washington Post and toppled the president. This is the book that changed America.

All academics need to write, but many struggle to finish their dissertations, articles, books, or grant proposals. Writing is hard work and can be difficult to wedge into a frenetic academic schedule. How can we write it all while still having a life? In this second edition of his popular guidebook, Paul Silvia offers fresh advice to help you overcome barriers to writing and use your time more productively.

There are three kinds of feelings when reading a story: boredom, interest, and wow! To become a successful writer, you must create the wow feeling on as many pages as possible, and this requires writing that engages the reader emotionally. In his best-selling book, screenwriter Karl Iglesias explored the working habits of A-list Hollywood scribes. Now, he breaks new ground by focusing on the psychology of the reader.

This is a book for everyone who writes or approves copy: copywriters, multichannel marketers, creative directors, freelance writers, marketing managers...even small business owners and information marketers. It reveals dozens of copywriting techniques that can help you write both print and online ads, emails, and websites that are clear, persuasive, and get more attention-and sell more products. Among the tips revealed:

Bad writing can't be blamed on the internet or on 'the kids today'. Good writing has always been hard: a performance requiring pretence, empathy and a drive for coherence. In The Sense of Style, cognitive scientist and linguist Steven Pinker uses the latest scientific insights to bring us a style and usage guide for the 21st century. 

Unlock the art of crafting compelling stories with "Elements of Fiction Writing: Crafting Compelling Stories with Expert Techniques." This captivating audiobook is a comprehensive guide that delves into the essential building blocks of great storytelling, empowering writers of all levels to elevate their narratives and captivate listeners.

Write Your Book - Tell Your Life Story is a profound exploration into the psyche of aspiring authors, offering a compass to navigate the often-tumultuous journey of penning one's life narrative. Through its evocative three-part structure, this book shines light on the emotional battleground of the mind before writing, equips listeners with the know-how of the writing process, and establishes the path to a successfully published book. More than a mere guide, Write Your Book - Tell Your Life Story is a heartwarming testament to the transformative power of storytelling.

Step into the realm of powerful storytelling with "The Emotional Craft of Fiction: Evoking Emotion and Empathy in Your Writing." This audiobook is a profound exploration of the art of infusing your narratives with genuine emotion and connecting with listeners on a deeply resonant level.

Com experiência extensa no jornalismo, Ricardo Viveiros traz uma escrita que deixa transparecer seu olhar perspicaz para os fatos e do qual o ouvinte não sai ileso. De modo amplo e didático, a obra nos leva a entender o cenário no qual a população brasileira dividiu-se entre os “contra” e os “a favor”.

Prolific author and story coach Jessica Brody presents a comprehensive story structure guide for anyone who wants to write a young adult novel by applying the famed Save the Cat! screenwriting methodology to the world of YA fiction. Filled with practical advice, easy-to-follow templates, and "beat sheets" analyzing the structure of popular young adult novels such as Leigh Bardugo's Six of Crows, John Green's The Fault in Our Stars, and Lois Lowry's The Giver, this book is the ultimate reference for anyone who's ever dreamed of writing their own young adult bestseller.

Jeremy Bowen, the BBC’s Middle East Editor, has been covering the region since 1989 and is uniquely placed to explain its complex past and its troubled present. In this new book, in part based on his acclaimed podcast, Bowen takes us on a journey across the Middle East and through its history. He meets ordinary men and women on the front line, their leaders, whether brutal or benign, and he explores the power games that have so often wreaked devastation on civilian populations as those leaders, whatever their motives, jostle for political, religious and economic control.

She is the woman who clinched the 2019 interview with Prince Andrew described as ‘a plane crashing into an oil tanker, causing a tsunami, triggering a nuclear explosion'. Sam McAlister is many things beside: the first in her family to go to university; a trained barrister; a single mum; a master of persuasion. In her former BBC colleagues' words, she was the ‘booker extraordinaire', responsible for many of Newsnight's exclusives over the past decade, including Stormy Daniels, Sean Spicer, Brigitte Hoss, Steven Seagal, Mel Greig and Julian Assange.

Explanation - conveying meaning - is an art. And the BBC presenter and journalist Ros Atkins, creator of the viral 'Ros Atkins on...' explainer videos, is something of a master of the form. In this book, Ros shares the secrets he has learned from years of working in high-pressure newsrooms, identifying the ten elements of a good explanation and the seven steps you need to take to express yourself as persuasively and accurately as possible.

Most people think the way to write a best seller is to have a lot of talent and even more luck. As you will learn, there is a recipe for success, and luck may be the least important ingredient in creating a best seller. No one has cracked the code better than James Scott Bell. A best-selling author himself, and the author of the number-one best seller for writers, Plot & Structure, Mr. Bell has been teaching the principles of best-selling fiction for over 20 years, principles that apply to any genre or style.

Stellen Sie sich vor, Sie beherrschten die Klaviatur der Spannung perfekt... Spannung verstehen, Suspense begreifen und in jedem Genre effektiv einsetzen - das klappt mit der Spannungsformel. Ihre Leser fesseln, von der ersten bis zur letzten Seite Ihres Romans - das gelingt Ihnen mit Hilfe der Spannungsformel. Spannung ist nichts Ungreifbares, das beim Schreiben nebenher und zufällig entsteht. Sondern ein komplexes Instrument mit vielen Einstellknöpfen. Als AutorIn können Sie Spannung gezielt steuern - und das sollten Sie tun.

Schriftsteller müssen nicht nur schreiben. Sie müssen auch die emotionale Achterbahnfahrt des Autorendaseins überleben. Selbstzweifel, Versagensängste, die Suche nach Bestätigung, Perfektionismus, Schreibblockaden, Vergleichszwang, Überforderung und vieles mehr begegnen uns auf dieser Reise. Während du dich mit diesen Gefühlen herumschlägst, kommt es dir vielleicht so vor, als wärst du allein. Doch es ist alles Teil des kreativen Prozesses, den jeder Autor durchmacht.