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Selbstvermarktung wird immer wichtiger. Bestsellerautor Rainer Zitelmann zeigt, mit welchen Methoden es Persönlichkeiten aus unterschiedlichsten Lebensbereichen - Wissenschaft, Sport, Kunst oder Wirtschaft - gelang, sich selbst zu einer Marke zu machen und weltweit Aufmerksamkeit zu erzielen. Karl Lagerfeld, Muhammad Ali, Oprah Winfrey, Andy Warhol, Steve Jobs, Madonna, Prinzessin Diana, Stephen Hawking, Arnold Schwarzenegger und Donald Trump . Genies der Selbstvermarktung waren und sind sie alle auf ihre eigene, unverwechselbare Art.

"Explores how industry has manipulated our most deep-seated survival instincts."—David Perlmutter, MD, Author, #1 New York Times bestseller, Grain Brain and Brain Maker The New York Times–bestselling author of Fat Chance reveals the corporate scheme to sell pleasure, driving the...

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We talk to the top experts in the recreational fishing industry about fishing sponsorship, marketing, branding, content creation and everything else related to the business side of fishing.

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A field guide for business owners navigating uncertainty. Built from decades of observing trust, communication, leadership, marketing, customer experience, and the realities of building a business with the customer fully in mind. Not because I have all the answers. Because I’ve spent years observing, testing, and implementing the questions that create clarity and momentum. If you’re a business owner navigating uncertainty, pull up a chair. Let’s see what reality has to teach us.

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Bist du bereit für deinen Weg zur digitalen Sichtbarkeit? Im Podcast Geld und Glück zeigt Dir Christina, wie Du die beste Version Deines Selbst und Deines Lebens erschaffst. Es geht um Persönlichkeitsentwicklung, um Erfolg im Business, um Spiritualität, aber auch um Deine ganz persönlichen Strategiemomente. Deine Reise in eine andere Galaxie beginnt genau hier und jetzt mit diesem Podcast. Dr. Christina Sternbauer ist promovierte Ärztin, Online-Unternehmerin, Podcasterin, Youtuberin, Bestsellerautorin & Mama von zwei Kindern - doch erst als Online-Unternehmerin so richtig glücklich ...

Customers, followers, subscribers. It's easy to just look at the numbers. How many likes? How many purchases? How many email subscribers? But as entrepreneurs, we have to remember that there are people behind all that data. People who are looking to us to be a leader, to give advice, and to care. In this dog-eat-dog world, these are the people who are looking for someone who they can trust and who they know have their best interests in mind.

Wissen Ihre Kunden, dass es Sie gibt? Oliver Pott und Jan Bargfrede zeigen Ihnen, wie Sie mit Ihrem Wissen ein eigenes Internet-Business aufbauen. Sie erfahren, wie Sie in nur vier Schritten Ihr Wissen kartieren, seinen wertvollsten Kern freilegen und die ersten Kunden gewinnen. Selbstständige und Freiberufler lernen, wie sie ein Dauereinkommen durch digitale Abomodelle generieren und mit geschicktem Funnel-Marketing Kunden auf sich aufmerksam machen und langfristig an sich binden.

Warnung: Hören Sie dieses Hörbuch nicht, wenn Sie Geld hassen... Was ist das für eine magische Eigenschaft, die manche Menschen in Marketing, Kommunikation & Verkauf so erfolgreich macht? Bei Veranstaltungen scharen sie andere um sie, jeder möchte ihr Freund sein, ihre Umsätze steigen stetig und im Geschäft steigen sie schnell die Karriereleiter empor. Welche "Geheimwaffe" nutzen diese Menschen? Die Antwort lautet: Es ist eine besondere Strategie, ein geschickterer Umgang mit Menschen und Zielgruppen.

World-renowned product positioning and marketing expert April Dunford knows that standing out in a crowded market is the key to getting sales. In Sales Pitch, she shows entrepreneurs, salespeople, marketers, and business leaders how they can achieve success by building a narrative that clearly communicates how your product is different and better than anything else on the market.

In every industry, there are companies that take off. They effortlessly hire talented people, attract loyal customers, create cool products and make lots of money. These companies seem to stand out and scale up quickly with support from investors, partners and the media. Sadly, most companies don't perform this way. Most entrepreneurs aren't building anything of value. They work hard, make sacrifices, struggle, dream, plan and strive, but in the end, it doesn't pay off. This audiobook sets out a method for building a business that becomes a valuable asset.

Derral Eves has generated over 60 billion views on YouTube and helped channels grow to one million subscribers from zero. In The YouTube Formula: How Anyone Can Unlock the Algorithm to Drive Views, Build an Audience, and Grow Revenue, the owner of the largest YouTube how-to channel provides the secrets to getting the results that every YouTube creator and strategist wants. Eves will reveal what listeners can't get anywhere else: the inner workings of the YouTube algorithm that's responsible for determining success on the platform, and how creators can use it to their advantage.

The foundational and wildly popular go-to resource for influence and persuasion—a renowned international bestseller, with over 5 million copies sold—now revised adding: new research, new insights, new examples, and online applications. In the new edition of this highly acclaimed bestseller...

MAKE 'EM SAY YES All of us are involved in selling every day. Whenever we present a product or a principle, inform a client, or instruct a child, we are engaging in the art of effective persuasion. Allow America's master of the art of selling explain proven, practical sales techniques all of us...

Transform your business with the fully updated 2025 edition of The 1-Page Marketing Plan. This edition is more practical than ever, now packed with new step-by-step examples and actionable exercises in every chapter to help you implement your marketing plan with precision. Master the timeless...