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Inhaltsangabe

The new era of gamification and human-focused design optimizes for motivation and engagement over traditional function-focused design. Within the industry, studies on game mechanics and behavioral psychology have become proliferate. However, few people understand how to merge the two fields into experience designs that reliably increases business metrics and generates a return on investment. Gamification pioneer Yu-kai Chou takes the listener on a journey to learn his 12 years of obsessive research in creating the Octalysis Framework, and how to apply the framework to create engaging and successful experiences in their product, workplace, marketing, and personal lives.

©2015, 2017 Yu-kai Chou (P)2017 Yu-kai Chou

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  • Gesamt
    5 out of 5 stars
  • Sprecher
    5 out of 5 stars
  • Geschichte
    5 out of 5 stars

Very inspiring book.

Never was an avid Computer gamer, but this Octalysis framework provides great insights into human morivation.

  • Gesamt
    5 out of 5 stars
  • Sprecher
    4 out of 5 stars
  • Geschichte
    4 out of 5 stars

Very valuable for me

This book shows clearly what motivates people for actions. You'll not find clear instructions how to engage. Behaviours are shifting anyway. But you will find all elements you need to start with gamification. Even for people with more experienced gamification as me it's very useful and the framework helps to bundle the techniques.

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