Ergebnis für "Nudge" in Alle Kategorien

Der Klassiker der Verhaltensökonomie vollständig aktualisiert. Seit der Erstveröffentlichung von Nudge im Jahr 2008 und dem Nobelpreis für Richard Thaler 2017 ist dieses Hörbuch zu einem Klassiker geworden. Regierungen auf der ganzen Welt, Geschäftsleute, politische Entscheidungsträger, Wissenschaftler, engagierte Bürger, Verbraucher und Verhaltensökonomen haben sich davon inspirieren lassen. Dieses Hörbuch zeigt, wie wir eine durchdachte Entscheidungsarchitektur nutzen können, um bessere Entscheidungen für uns selbst, unsere Familien und unsere Gesellschaft zu treffen.

Since the original publication of Nudge more than a decade ago, the title has entered the vocabulary of businesspeople, policy makers, engaged citizens, and consumers everywhere. The book has given rise to more than 200 "nudge units" in governments around the world and countless groups of behavioral scientists in every part of the economy. It has taught us how to use thoughtful "choice architecture" - a concept the authors invented - to help us make better decisions for ourselves, our families, and our society.

Nudge - so heißt die Formel, mit der man andere dazu bewegt, die richtigen Entscheidungen zu treffen. Denn Menschen verhalten sich von Natur aus nicht rational. Nur mit einer Portion List können sie dazu gebracht werden, vernünftig zu handeln. Aber wie schafft man das, ohne sie zu bevormunden? Wie erreicht man zum Beispiel, dass sie sich um ihre Altervorsorge kümmern, umweltbewusst leben oder sich gesund ernähren? Darauf gibt Nudge die Antwort. Das Konzept hat bereits viele Entscheidungsträger überzeugt, darunter US-Präsident Barack Obama.

Every day, we make decisions on topics ranging from personal investments to schools for our children to the meals we eat to the causes we champion. Unfortunately, we often choose poorly. The reason, the authors explain, is that, being human, we are all susceptible to various biases that can lead us to blunder. Our mistakes make us poorer and less healthy; we often make bad decisions involving education, personal finance, health care, mortgages and credit cards, the family, and even the planet itself.

Intelligenz wird üblicherweise verstanden als die Fähigkeit, zu denken und zu lernen. Doch in einer Welt, die sich rasant verändert, brauchen wir etwas ganz anderes genauso dringend: die Fähigkeit, Gedachtes zu überdenken und sich von Erlerntem wieder zu lösen. Anhand zahlreicher Beispiele aus dem täglichen Leben zeigt der internationale Bestsellerautor Adam Grant: Nur wer die Komfortzone fester Überzeugungen verlässt, wer Zweifel und unterschiedliche Ansichten zulässt, ohne sich in seinem Ego bedroht zu fühlen, eröffnet sich die großartige Chance, wirklich neue Erkenntnisse zu gewinnen.

Every day, we make decisions on topics ranging from personal investments to schools for our children to the meals we eat to the causes we champion. Unfortunately, we often choose poorly. The reason, the authors explain, is that, being human, we are all susceptible to various biases that can lead us to blunder. Our mistakes can make us poor and unhealthy. We often make bad decisions about education, personal finance, health care, family, and the environment.

Wie treffen wir unsere Entscheidungen? Warum ist Zögern ein überlebensnotwendiger Reflex, und was passiert in unserem Gehirn, wenn wir andere Menschen oder Dinge beurteilen? Daniel Kahneman, Nobelpreisträger und einer der einflussreichsten Wissenschaftler unserer Zeit, zeigt anhand ebenso nachvollziehbarer wie verblüffender Beispiele, welchen mentalen Mustern wir folgen und wie wir uns gegen verhängnisvolle Fehlentscheidungen wappnen können.

We like to think we make decisions based on good reasoning–and that our doctors, judges, politicians, economic forecasters and employers do too. In this groundbreaking book, three world-leading behavioural scientists come together to assess the last great fault in our collective decision-making: noise. We all make bad judgements more than we think. Noise shows us what we can do to make better ones.

Organizations and employees now spend an average of $18,000 dollars per year per employee for health costs. These are direct costs, but the hidden costs of time out of the office, distraction, disengagement, and turnover far exceed them. The Healthy Workplace Nudge explains the findings of research on 100 large organizations that have tackled the problems of employee health costs and disengagement in four fresh ways and explains how to create a workplace that is good for people, releases them to what they do best and enjoy most, and produces great and profitable work.

We humans crave security. Yet, continual change and adaptation are the lifeblood of a company. Keeping an organization competitive and relevant means regular change, thus shattering the sense of security people have with their jobs and their livelihoods. It’s no wonder people resist change. No matter a global corporation or small business, change is often "done" to a voiceless workforce.

How do house flies help save millions of euros? Presented with the image of a fly in toilet bowls in airports, cafés and other public places, men—without realizing it—aim better and splash less, thereby reducing loads of cleaning costs. In The Housefly Effect behavioral scientist Eva van den Broek and advertising expert Tim den Heijer explain how to recognize The Housefly Effect (and many other effects) in our everyday lives and how we can use it to our advantage. Sometimes the smallest things can have a surprisingly large effect.

Devenez l'architecte de choix avec le best-seller #1 du New York Times ! Chaque jour nous faisons des choix - sur ce qu'il faut acheter ou manger, sur des investissements financiers ou sur la santé et l'éducation de nos enfants. Malheureusement, il nous arrive de prendre de mauvaises décisions. Vous avez une merveilleuse opportunité de découvrir comment nous faisons ces choix et comment nous pouvons en faire de meilleurs à l'aide du livre audio "Nudge : la méthode douce pour inspirer la bonne décision" de Richard Thaler et Cass Sunstein.

Fall into the sugaring underworld with Brook, who worked behind the scenes at notorious sugar daddy website SeekingArrangement while trying her own luck as a sugar baby. Part coming of age memoir and part exposé with a twist of grim dating advice, Brook’s story parallels her unusual relationship history with her ascension working for a pseudo-dating website designed to protect predatory men.

Pay attention. Brace yourself. This audio book is set to revolutionize your understanding of evangelism. That revolution stands to affect not just your everyday habits, including encounters you have with other people, but the very roots of your faith, the range of your mission, and the limits of your freedom. In the tradition of The Gospel According to Starbucks, this groundbreaking audio book dares to ask: Instead of bringing people to Jesus, how about joining Jesus in what he is already doing? Author Leonard Sweet challenges you to use all five senses to interact with God....

Discover the fascinating and surprising world of behavioural insights. Find out how understanding the ways people really think and behave through behavioral science can help deliver a fairer society for us all. Brought to you by The Behavioural Insights Team, The Nudge Unit.

En Un pequeño empujón, considerado ya un clásico y uno de los mejores libros sobre economía y política de las últimas décadas, Cass R. Sunstein y Richard H. Thaler, premio Nobel de Economía, observan cómo nuestras percepciones y decisiones dependen del modo en que se organizan ante nosotros las diferentes opciones. Gobiernos y empresas, pero también padres, profesores y médicos, se convierten así en una especie de «arquitectos de la elección».

I am an old skool guy that Talks about lots of different subjects such as .Classic Tv shows.Music both old and new.Online Casinos and Gambling in general.Ancient Cavillations and Structures.

Can ordinary people make a lasting impact on the world around them? Matthew Barnett's answer is an emphatic Yes! In One Small Step, he shows that it is not as daunting as one might think. It all starts with a heart that is open to the leading of the Holy Spirit and a willingness to do as he leads. These small steps - most often very simple acts that can be done on a daily basis - require only our obedience and follow-through.

Kneebone maps out a path we're all following, whether in our career or any other part of our lives. He shows how you start by 'doing time' as an Apprentice, copying how things are already done. Then you set out on your own as a Journeyman, developing your 'voice' and taking full responsibility for your work, with its successes and inevitable failures. Finally, you become a Master, passing on your knowledge and skill to future generations. Expert explains the internal processes we all have to go through as we edge forwards.

Ever noticed how the smallest changes can have the biggest impact? On Nudge, you'll learn simple evidence-backed tips to help you kick bad habits, get a raise, and grow a business. Every bite-sized 20-minute show comes packed with practical advice from admired entrepreneurs and behavioural scientists. Nudge is fast-paced but still insightful with real-world examples that you can apply - this is not your average business podcast.