Ergebnis für "Mental and Emotional Health" in Marketing & Vertrieb

Emotions are inseparable from how we humans think, choose, and act. In Emotional Design, cognitive scientist Don Norman shows how the principles of human psychology apply to the invention and design of new technologies and products. In The Design of Everyday Things, Norman made the definitive case for human-centered design, showing that good design demanded that the user's must take precedence over a designer's aesthetic if anything, from light switches to airplanes, was going to work as the user needed.

Emotional Branding is the best-selling revolutionary business book that has created a movement in branding circles by shifting the focus from products to people. The “10 Commandments of Emotional Branding” have become a new benchmark for marketing and creative professionals, and emotional branding has become a coined term by many top industry experts to express the new dynamic that exists now between brands and people.

Even skilled salespeople buckle in tough selling situations—getting defensive with prospects who challenge them on price or too quickly caving to discount pressure. These fight-or-flight responses are something salespeople learn to avoid when building their emotional intelligence. Sales...

Welcome to the Knowing Podcast, where real conversations uncover the essence of who we are and explore the integration of our personal and professional lives. Hosted by Christene Marie—author of Knowing and founder of the Knowing Framework—this podcast: ✨challenges long-held beliefs, ✨facilitates the discomfort of new perspectives, and ✨fosters true awareness and growth. Are you constantly trying to meet others’ expectations, losing sight of who you really are? Do you wish you could cut through the noise of external voices and find internal clarity and purpose? Are you ready to ...