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The wind-whipped grass rippled in the field. Spring had come early, the sunshine and showers producing a tall, healthy crop. Tomorrow, all this luscious ripeness was to be mown and gathered, stored and fed over the coming year to the captive cows in their perpetually lit sheds. It would be the first cut of the season.

What do Apple, Starbucks, Dyson and Pret a Manger have in common? How do they achieve spectacular growth, leaving behind former tried-and-true brands to gasp their last? The old checklist of Ps used by marketers - pricing, promotion, publicity - aren't working anymore. The golden age of advertising is over. It's time to add a new P - the Purple Cow. Purple Cow describes something phenomenal, something counterintuitive and exciting and flat-out unbelievable.

Tim Clare has suffered from extreme anxiety and panic attacks for a decade. This was something the couple just got used to and were able to manage, until they became parents. With the arrival of Tim's daughter came a new wave of extreme anxiety, triggered by the knowledge that his own mental ill-health could be negatively impacting his child. It was at this point that Tim made a promise to himself—that he would try everything he could to get better. In Coward, Tim explores all the possible treatments for anxiety, from SRIs to hypnosis, from running to extreme diets.

Young half-Drachen Rinn thought with she was going to have a nice, quiet trip to mainland to visit with her finally-reunited parents, Millie and Daavi. Now, Daavi's missing, Millie is ill, Rinn's grandmother is being an insufferable pain in the tailfeathers, strange people are lurking around outside Daavi's workshop, corporate lackeys are trying to steal prototype equipment from radio towers, a slick salesman keeps hanging around - seemingly to be helpful - and a strange girl shows up on the doorstep.