In this episode we sit down with Paul Richmond, owner of Branching Out Tree Specialists in Australia. Paul shares his incredible journey starting as a horticulture student in the UK, working his way up from ground crew to contracts manager, building his own tree service on weekends, and eventually moving across the world to Australia to start over from scratch.

We talk about what it really takes to grow a tree service business the smart way. Slow, steady growth, saving capital, investing in equipment strategically, and building a strong reputation through quality work and clean job sites. Paul also shares insights on residential vs commercial tree work, the difference between “tree lopping” and professional arboriculture, safety standards, and how marketing evolved from leaflet distribution and Yellow Pages to Google rankings and online reviews.

If you're a tree service owner, arborist, or contractor looking to grow your business, generate more leads, or transition from working in the business to building a brand, this episode is packed with real-world lessons you can apply immediately.

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What if you could double your Google reviews in just a month and start getting more calls without spending a dime on ads? That’s exactly what one tree service company did — going from 81 reviews built over years to 169 five-star reviews in just 30–45 days.

In this case study, I’ll show you how a simple review automation system connected to their CRM helped them collect consistent, professional review requests with zero chasing, why Google favors businesses that get frequent, recent reviews, and how this strategy skyrockets your visibility on Google Maps, Local Service Ads, and even AI search results — bringing in more leads, more calls, and real growth for your business.

Whether you’re just starting or sitting on a massive customer database, this is one of the fastest ways to crush the competition online.

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In this episode, we sit down with Robert, owner of Mario’s Tree Service in Rockwall, Texas. Robert shares what it was like growing up in the family business when tree work wasn’t the dream, but simply what had to be done. From working through school breaks and learning responsibility early, to knocking on doors for work and facing rejection head-on, his journey is one many second-generation business owners will recognize.

Robert walks us through the pivotal moment when he decided to bet on himself and turn a seasonal, mom-and-pop operation into a legitimate company. He opens up about going against advice, hiring his first employees without having all the answers, and slowly building systems, branding, and structure that allowed the business to grow beyond him being on every job site.

This conversation dives into what real leadership looks like in a family business, how trust and shared ownership can create stronger teams, and why investing in systems like CRMs, online presence, and customer reviews completely changed the trajectory of the company. It’s an honest, grounded look at the sacrifices, mindset shifts, and long-term thinking required to build a tree service business that doesn’t just survive, but becomes a legacy.

If you’re a tree service owner navigating growth, family dynamics, or the transition from working in the business to working on it, this episode delivers real-world perspective you won’t want to miss.

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In this episode , we sit down with Harry Olson of Hugo Tree, a second-generation tree service company based in Minnesota, he talk about the real journey of building a sustainable tree business. What started in the late ’90s during the Dutch Elm Disease crisis grew out of necessity, grit, and a willingness to take on the jobs no one else wanted. For years, the company stayed intentionally small, focused on hazardous removals and word-of-mouth work—until a new generation stepped in and began reshaping what the business could become.

We dive into what changed when ownership transitioned, including the move from paper-based systems to digital operations, the importance of branding crews and equipment, and why marketing only works when your operations can actually back it up. This conversation goes beyond ads and websites and gets into the unglamorous but critical side of growth—quality control, equipment investment, hiring experienced people, and protecting your reputation in the community.

If you’re a tree service owner navigating growth, dealing with long backlogs, or trying to balance marketing with operations, this episode offers honest insights from the field. No shortcuts, no hype—just real lessons from a company that learned how to modernize without losing the values that built it in the first place.

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In this episode, we have Scott Anderson, owner of Urban Tree Company in San Antonio. Scott opens up about the challenges of starting from scratch, landing his first big contractor job, and learning the ropes of running a company while staying true to his values. He shares the lessons he’s learned about building a strong team, creating a company culture that attracts top talent, and keeping clients happy—even when things don’t go perfectly on the job.

Scott also dives into how he turned customer care into a 5-star advantage, how he navigates big projects and complex commercial work, and why being proactive and solving problems before they happen has been key to growing his business. From managing cash flow to embracing the latest technology in urban tree care, there’s a lot to learn from his story.

Whether you’re in the tree care industry, running a business, or just love hearing inspiring stories about people who work hard and build something great from the ground up, this episode is packed with practical insights, real-world lessons, and a look behind the scenes of running a top-rated tree service company.

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In this episode , we have John Lobevero, owner-operator of John’s Tree Service & Landscaping in New York, to dive deep into the realities of building and scaling a successful tree service business.

John shares his real-world journey—from starting out as a teenager doing lawn work and tree jobs, to growing a multi-crew operation supported by high-end, productivity-driven equipment. He opens up about the early hustle years, the lessons learned from working for other companies, and the pivotal decision to go out on his own.

The conversation covers what truly drives long-term growth in the tree service industry, including hiring and retaining the right people, setting clear expectations for crews, maintaining high standards for cleanup and professionalism, and using systems like SingleOps to streamline estimating, scheduling, and operations. John also explains why pricing correctly, investing wisely in equipment, and ensuring sales reps have real field experience are critical to profitability and customer satisfaction.

If you own or are thinking about starting a tree service business, this episode is packed with honest insights, practical advice, and proven strategies you can apply immediately to grow smarter, work more efficiently, and build a stronger operation.

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In this episode, we sit down with Renzo Aguilar of Final Oaks Tree Service in Illinois to talk about what it really takes to start and grow a tree service business from the ground up.

Renzo shares how he got into the industry, the lessons he learned working for other companies, and the leap he took in 2019 to launch his own business. We dive into navigating seasonal slowdowns, surviving and even growing through COVID, investing in equipment, building reliable crews, and attracting customers through smart marketing and strong reviews.

If you’re a tree service owner or thinking about starting your own company, this conversation is packed with real-world experience, honest insights, and practical takeaways you can apply to your own business.

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