In this episode we sit down with Paul Richmond, owner of Branching Out Tree Specialists in Australia. Paul shares his incredible journey starting as a horticulture student in the UK, working his way up from ground crew to contracts manager, building his own tree service on weekends, and eventually moving across the world to Australia to start over from scratch.

We talk about what it really takes to grow a tree service business the smart way. Slow, steady growth, saving capital, investing in equipment strategically, and building a strong reputation through quality work and clean job sites. Paul also shares insights on residential vs commercial tree work, the difference between “tree lopping” and professional arboriculture, safety standards, and how marketing evolved from leaflet distribution and Yellow Pages to Google rankings and online reviews.

If you're a tree service owner, arborist, or contractor looking to grow your business, generate more leads, or transition from working in the business to building a brand, this episode is packed with real-world lessons you can apply immediately.

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What if you could double your Google reviews in just a month and start getting more calls without spending a dime on ads? That’s exactly what one tree service company did — going from 81 reviews built over years to 169 five-star reviews in just 30–45 days.

In this case study, I’ll show you how a simple review automation system connected to their CRM helped them collect consistent, professional review requests with zero chasing, why Google favors businesses that get frequent, recent reviews, and how this strategy skyrockets your visibility on Google Maps, Local Service Ads, and even AI search results — bringing in more leads, more calls, and real growth for your business.

Whether you’re just starting or sitting on a massive customer database, this is one of the fastest ways to crush the competition online.

Join our FREE facebook group - Tree service marketing secrets! https://www.facebook.com/groups/treeservicemarketingsecrets

Download our Ultimate Internet Marketing Checklist FREE: https://treeservicedigital.com/free-checklist/

Listen to our Podcast @ https://treeservicedigital.com/podcast/

Follow our new LinkedIn Page : https://www.linkedin.com/company/tree-service-digital-marketing/