Welcome to this weeks episode of The Australian Small Business Show!

Today Matt and Kristy-Lee are taking a look at Kristy-Lee’s recent business rebrand and sharing their experiences and learnings from the process.

We discuss why she made the decision to rebrand, the process she undertook and some of the challenges they have faced along the way.

If you're an Australian Small Business Owner, we'd love to connect with you on socials.

You can give our Facebook Page a like here:

https://www.facebook.com/theaustraliansmallbusinessshow

Or follow us on Instagram here:

https://www.instagram.com/aussmallbizshow/

Welcome to this weeks episode of The Australian Small Business Show!

Today Matt and Kristy-Lee are sharing 5 quick tips for creating content in your small business.

This episodes follows on from last weeks episode where we were joined by special guest Sanki Tennakoon from Stellar Frequency. Sanki shared the difference between copywriting and content writing last week, and today we wanted to explore some of the tips we use to create content effectively, when you’re not quite ready to engage a copywriter yet.

Specifically we discuss:

1) The importance of knowing your customer, where to find them and the language they use;

2) Why your brand voice and values are important in your copy and content;

3) The critical need to be consistent in the content you create and put out there;

4) Why using AI tools effectively can be your best friend; and

5) How re purposing your content can be a time saving game changer.

If you're an Australian Small Business Owner, we'd love to connect with you on socials.

You can give our Facebook Page a like here:

https://www.facebook.com/theaustraliansmallbusinessshow

Or follow us on Instagram here:

https://www.instagram.com/aussmallbizshow/

Welcome to this week's episode of The Australian Small Business Show!

Today Matt and Kristy-Lee are joined by special guest Sanki Tennakoon from Stellar Frequency. Sanki is a genre spanning content writer, copywriter and consultant who has over a decade of experience in marketing and communications.

Today we get straight into the questions many of us ask–‘what is a copywriter ’and really, how can they help our businesses?

Right out of the gate Sanki shares a really important distinction between ‘content writing’ and copywriting, and we delve into the distinction between these two things and why both are incredibly valuable and important.

If you’d like to reach out to Sanki you can visit her website here: https://stellarfrequency.com/or connect with her on LinkedIn here: https://www.linkedin.com/in/sanki-tennakoon-stellar-frequency-copywriting-consulting-marketing/

If you're an Australian Small Business Owner, we'd love to connect with you on socials.

You can give our Facebook Page a like here:

https://www.facebook.com/theaustraliansmallbusinessshow

Or follow us on Instagram here:

https://www.instagram.com/aussmallbizshow/

Welcome to this weeks episode of The Australian Small Business Show!

Today Matt is sharing with us 7 tips to creating healthy cash flow in your business.

In a previous episode we shared the 5 numbers we think every business owner should be keeping an eye on in their business, and we had such great feedback on that episode that we decided to do a deeper dive into one of those numbers- cash flow!

The 7 tips Matt unpacks today are:

1. Do a Budget;

2. Regularly review actual v budgeted;

3. Overestimate expenses;

4. Know your sales cycle;

5. Debtors are bad;

6. Personal V business expenses;

7. Don’t use GST and PAYGW to fund your business.

So how do you ensure healthy cash flow in your business? We’d love to hear from you. Let us know on our socials. Head over and comment or send us a direct message on our Facebook or Instagram

If you're an Australian Small Business Owner, we'd love to connect with you on socials.

You can give our Facebook Page a like here:

https://www.facebook.com/theaustraliansmallbusinessshow

Or follow us on Instagram here:

https://www.instagram.com/aussmallbizshow/

Welcome to this weeks episode of The Australian Small Business Show!

Today we’re discussing Kristy-Lee’s least favourite subject ever – networking!!

Whether you love it or hate it, networking is an important part of running and promoting a successful small business.

Kristy-Lee and Matt discuss the changing formats of networking, the difference between ‘networking’ and having a great network, and what you can gain from surrounding yourself with the right network of people in your business.

So what’s your experience with networking and being a part of business networks? We’d love to know. Let us know on our socials. Head over and comment or send us a direct message on our Facebook or Instagram

If you're an Australian Small Business Owner, we'd love to connect with you on socials.

You can give our Facebook Page a like here:

https://www.facebook.com/theaustraliansmallbusinessshow

Or follow us on Instagram here:

https://www.instagram.com/aussmallbizshow/

How Do You Introduce Yourself at an Event?

As small business owners we are often put in situations where we are asked what we do - hello networking events! And for many of us that results in sweaty palms, staggering over our words, rambling or having a completely blank look on our faces.

How do you succinctly tell someone what you do, why you do it and who you serve in a way that has them interested and asking further questions? That's where Cat Matson from Impactful Presenters comes in.

Cat Matson - Impactful Presenters

In todays episode we are joined by Cat Matson from Impactful Presenters who is a wizard at helping small business owners to stop rambling, and speak clearly, succinctly and with the impact they desire. Whether it's introducing yourself at a networking function, leading a powerful team meeting or presenting to a large audience - speaking with impact is one of the most powerful skills you can learn as a business owner.

The Small Business Owners Elevator Pitch

Cat generously shares with us today her 3 part framework, know as the 'earn the right' which you can use as your go-to elevator pitch in any situation. It's a simple but powerful framework that removes the overwhelm and loss for words we all too often find ourselves dealing with.

Connect with Cat Matson:

If you've enjoyed todays episode, be sure to connect with Cat and let her know.

Cat's website: https://www.impactfulpresenters.com/

Connect with Cat on Linked In: https://www.linkedin.com/in/catmatson/

Or take a listen to the Speaking with Confidence Podcast, wherever you love listening in.

Connect with Us:

If you're an Australian Small Business Owner, we'd love to connect with you on socials. You can give our Facebook Page a like here: https://www.facebook.com/theaustraliansmallbusinessshow

Or follow us on Instagram here: https://www.instagram.com/aussmallbizshow/

Disclaimer

The information in these show notes is purely factual in nature and, therefore, does not constitute, and should not be relied upon as, legal, Tax or financial product advice. None of the information provided considers your personal objectives, financial situation or needs, and you will need to make your own decision about how to proceed. Alternatively, you should consider seeking advice from a Tax Agent, Lawyer, or licenced Financial Adviser

The Numbers Don't Lie - The 5 Numbers Every Business Owner Should be Looking At

Business success often hinges on the careful monitoring and management of several key metrics. These metrics serve as vital signs for a company, indicating its overall health and guiding strategic decisions. For business owners, understanding and optimizing these five critical areas—Cash Flow, Profit Margins, Customer Acquisition Cost (CAC), Customer Lifetime Value (CLV), and Employee Satisfaction and Turnover Rates—is essential.

Let's delve into each of these metrics to understand their definitions, importance, and impact on business success.

Cash Flow: The Lifeblood of Your Business

Definition: Cash flow represents the net amount of cash and cash-equivalents moving into and out of a business. It's a straightforward measure, yet it holds immense importance.

Importance: Positive cash flow is indicative of a company's robust liquidity, efficiency, and overall financial health. It means the business has more money coming in than going out, allowing it to cover expenses, repay debts, and invest in growth opportunities. Maintaining a healthy cash flow requires diligent management of incoming revenues and outgoing expenses, making it a critical skill for business owners.

Profit Margins: Measuring Efficiency and Profitability

Definition: Profit margins, including gross, operating, and net margins, gauge the percentage of revenue remaining after accounting for the costs of producing and selling goods or services.

Importance: These metrics are invaluable for assessing how effectively a business is managing its operational costs relative to its revenue. They provide insights into various aspects of business efficiency, from production to management, directly influencing profitability. A focus on optimizing profit margins can lead to more strategic pricing, cost management, and operational adjustments.

Customer Acquisition Cost (CAC): The Price of Growth

Definition: CAC calculates the total expense involved in acquiring a new customer, encompassing all marketing and sales efforts.

Importance: Sustainable CAC levels are vital for continuous business growth without eroding profits. This metric helps in evaluating the effectiveness of marketing strategies and optimizing marketing expenditures. Lowering the CAC, or achieving a better balance between acquisition costs and customer value, can significantly enhance a company's profitability and growth potential.

Customer Lifetime Value (CLV): Forecasting Long-Term Success

Definition: CLV predicts the total value a business will derive from their entire relationship with a customer.

Importance: Understanding CLV allows businesses to make informed decisions about how much to invest in customer acquisition and retention. It emphasizes the importance of nurturing long-term customer relationships, encouraging strategies that enhance customer satisfaction, loyalty, and value. By focusing on maximizing CLV, businesses can ensure a more sustainable and profitable operation.

Employee Satisfaction and Turnover Rates: The Human Element of Business Success

Definition: Employee satisfaction reflects how content and engaged employees are with their work and environment, while turnover rates measure how frequently employees leave the company.

What's the Difference Between a Coach and Mentor in Business?

In the journey of entrepreneurship, having guidance and support is invaluable. Both coaches and mentors can provide this, but they serve different roles within the context of personal and professional development. Understanding the distinctions between these two can empower business owners to choose the right type of support for their specific needs.

What is a Coach?

A coach is a professional who focuses on helping you reach specific goals or improve particular skills. In a business context, coaches are often hired to address specific issues or to enhance certain competencies within a set timeframe. They use structured methodologies and techniques to achieve results, such as setting goals, creating action plans, and accountability measures.

What Do Coaches Do?

Goal Setting: Help clients define clear, achievable goals.

Skill Enhancement: Focus on developing specific skills for personal or professional advancement.

Performance Tracking: Monitor progress and adjust strategies as necessary to ensure continuous improvement.

What is a Mentor?

A mentor, on the other hand, is typically someone who has walked the path before. They offer their knowledge, insights, and wisdom to guide mentees through their journey. Mentoring relationships are more informal and long-term than coaching and are often not paid engagements. Mentors share their personal experiences, providing advice, support, and encouragement to help mentees navigate their career or business challenges.

What Do Mentors Do?

Sharing Experience: Offer insights and advice based on personal experiences.

Providing Guidance: Help mentees explore options and make informed decisions.

Emotional Support: Offer encouragement and moral support through challenges.

Choosing Between a Coach and a Mentor

Identifying Your Needs: The choice between a coach and a mentor largely depends on your current needs and objectives. If you're seeking to improve specific skills, address a particular challenge, or achieve a goal within a short timeframe, a coach might be what you need.

Coaching is action-oriented, focusing on achieving tangible outcomes.

Conversely, if you're looking for someone to guide you through the complexities of your business over a more extended period, a mentor could be more beneficial. Mentoring is about personal growth and holistic development, with the mentor providing insights drawn from their experiences.

In navigating the complex waters of business, having a coach or mentor can be like having a lighthouse guiding you through the fog. By understanding the distinct roles each can play, you can make an informed decision about what type of guidance will best support your journey. Whether choosing a coach for their structured approach to achieving specific goals or a mentor for their wisdom and long-term guidance, the right choice can propel you and your business towards success. Remember, the journey of growth is continuous, and at different stages, the support of both a coach and a mentor could be invaluable.

If you're an Australian Small Business Owner, we'd love to

connect with you on socials. You can give our Facebook Page a like here: https://www.facebook.com/theaustraliansmallbusinessshow

Or follow us on Instagram here: https://www.instagram.com/aussmallbizshow/

Disclaimer

The information in these show notes is purely factual in nature and, therefore, does not constitute, and should not be relied upon as, legal, Tax or financial product advice. None of the information provided considers your personal objectives, financial situation or needs, and you will need to make your own decision about how to proceed. Alternatively, you should consider...