In Episode 15 of the Selling Trust Podcast, Nathan Mark debunks one of the biggest career myths out there:

“It’s not what you know, it’s who you know.”

Nathan breaks down why that statement is only partially true — and how its importance shifts dramatically depending on your career stage.

Using a simple visual framework, he explains:

• Why who you know matters early in your career
• Why what you know eventually becomes dominant
• And why the real long-term multiplier is who you help

As your knowledge increases, your value increases.
As your value increases, your access increases.
As your access increases, your responsibility to help others grows.

And that’s where true leverage happens.

🎯 In this episode, you’ll learn:

• When networking actually matters most
• Why mastery eventually outweighs connections
• How expertise gives you access to high-level circles
• Why helping others accelerates your influence
• How leaders can build bulletproof, self-sustaining sales teams

This episode is powerful for:

• Early-career sales reps
• Mid-career professionals feeling stuck
• 10–20 year veterans wondering how to scale impact
• Sales leaders building culture and succession

If you want a clear roadmap for career progression — whether you’re an individual contributor or a sales manager — this episode lays it out.

📩 Want help evaluating where you are in your career stage or building this framework inside your sales organization?
Visit nathanmark.com to connect or download the Revenue Event Cookbook.

Build your value.
Use it to help others.
Let access follow.

We’ll see you in the next episode.

In Episode 14 of the Selling Trust Podcast, Nathan Mark delivers a blunt but necessary truth:
if you don’t know your audience, your clients probably think you’re the problem.

Using a hilarious—and painful—barbecue competition story, Nathan explains how doing something technically impressive can still fail miserably if it’s not aligned with the audience you’re serving.

The lesson? Selling isn’t about what you like, what you think is cool, or what worked somewhere else. It’s about understanding what your client actually wants, values, and needs—and tailoring your approach accordingly.

🎯 In this episode, you’ll learn:

• Why great products still lose when audience awareness is missing
• How ego and assumptions quietly kill deals
• The difference between selling for yourself vs serving the client
• Why empathy and curiosity outperform cleverness
• How knowing your audience creates trust, loyalty, and referrals

This episode is a must-listen for sales professionals, account managers, consultants, and business owners who want to stop missing the mark and start winning consistently.

If you’ve ever wondered why a deal didn’t land—or why a client pulled away—this episode will help you see exactly where things went wrong and how to fix it.

📩 Want help better understanding your clients and tailoring your approach?
Visit nathanmark.com, drop a comment, or send a DM—Nathan would love to collaborate.

Know your audience.
Serve them well.
Build trust.

We’ll see you in the next episode.

In Episode 13 of the Selling Trust Podcast, Nathan Mark dives into a topic most sales professionals avoid—but everyone feels: resentment.

Whether it’s a client who crossed a line, a deal that went sideways, or a situation where you felt taken advantage of, unresolved resentment doesn’t just hurt emotionally—it quietly destroys your focus, motivation, and pipeline.

This episode explains why forgiveness isn’t about letting people off the hook—it’s about protecting your mindset, your energy, and your ability to perform at a high level.

Building on the MARK Method, Nathan breaks down why mastering sales also requires mastering your internal state—and why forgiveness is a non-negotiable skill for long-term success.

🎯 In this episode, you’ll learn:

• How resentment shows up in your sales performance
• Why forgiveness is a strategic advantage, not weakness
• The difference between forgiving and forgetting
• When cutting off clients actually backfires
• How leaders can coach reps through emotional friction

This episode is for sales professionals, account managers, and leaders who want clarity, emotional control, and sustainable growth—without carrying unnecessary weight into every conversation.

📩 Need help navigating difficult client relationships or coaching mindset inside your team?
Visit nathanmark.com to connect or download the Revenue Event Cookbook.

Master your mindset.
Protect your pipeline.
Build trust.

We’ll see you in the next episode.

In Episode 12 of the Selling Trust Podcast, Nathan Mark delivers a blunt message every leader needs to hear:
authoritarian leadership is costing you your team—and you may not even realize it yet.

Drawing from both biblical principles of servant leadership and modern research from Adam Grant’s Give and Take, this episode breaks down why top-down control, ego-driven leadership, and fear-based management quietly destroy trust, creativity, and retention.

Nathan shares personal leadership mistakes, real-world lessons, and a powerful case for servant leadership—not as a “soft” approach, but as a proven strategy for building high-performing, resilient sales teams.

🎯 In this episode, you’ll learn:

• Why authoritarian leadership creates dependency and burnout
• The difference between givers, matchers, and takers—and why it matters
• How servant leadership builds buy-in before decisions are made
• Why empowering your team accelerates growth and accountability
• How better leadership dramatically improves retention

This episode is for sales leaders, managers, founders, and team builders who want faster growth without sacrificing trust, morale, or long-term success.

📩 Struggling to empower your team or let go of control?
Visit nathanmark.com to book a call, get coaching, or download the Revenue Event Cookbook.

Lead with vision.
Serve your people.
Build trust that lasts.

We’ll see you in the next episode.

In Episode 11 of the Selling Trust Podcast, Nathan Mark challenges one of the biggest professional myths out there: the idea that you need to be well-rounded to succeed.

In this raw and honest episode, Nathan explains why chasing balance across everything often pulls you away from what actually matters—greatness. The people who stand out in business, sales, and leadership aren’t average at many things; they’re exceptional at one or two.

This episode dives into authenticity, self-awareness, and learning to lean into your natural strengths instead of forcing yourself to fit a mold that doesn’t serve you.

🎯 In this episode, you’ll learn:

• Why “well-rounded” is often a distraction, not a strength
• How authenticity starts with knowing what you’re truly good at
• Why people remember excellence—not adequacy
• How leaning into your strengths builds trust faster
• How your “superpower” can transform client relationships

If you’ve ever felt pressure to be everything to everyone—or wondered why playing to your strengths feels more natural and effective—this episode will hit home.

📩 Want help identifying your strengths or building trust through authenticity?
Visit nathanmark.com to connect or download your free copy of the Revenue Event Cookbook.

Be authentic.
Be excellent.
Build trust.

We’ll see you in the next episode.

In this episode of the Selling Trust Podcast, Nathan Mark tackles one of the most uncomfortable—but necessary—topics in sales: when a client relationship starts to fall apart.

Using the analogy of divorce, Nathan explains why sales relationships fail, how neglect and emotional reactions accelerate breakdowns, and why many “sales divorces” could be avoided with the right approach and leadership support.

This episode is especially valuable for account managers and sales leaders, highlighting the critical role of impartial mediation, fact-finding, and emotional intelligence before making the decision to walk away from a client.

🎯 In this episode, you’ll learn:

• Why sales relationships require ongoing work—just like marriages
• When a client breakup is necessary vs. avoidable
• How laziness, emotion, and assumptions kill accounts
• Why sales managers must act as impartial mediators
• How to salvage strained relationships—or end them cleanly

If you’re a salesperson frustrated with a client, or a sales manager unsure how to handle conflict between reps and accounts, this episode offers a clear, thoughtful framework to make the right decision, not the fast one.

📩 Need an impartial voice or guidance through a tough client situation?
Visit nathanmark.com to connect, request coaching, or download your free copy of the Revenue Event Cookbook.

Slow down.
Seek understanding.
Build trust—even in conflict.

We’ll see you in the next episode.

In Episode 9 of the Selling Trust Podcast, Nathan Mark delivers a powerful reminder: a lack of community may be quietly killing your sales career.

Recorded on location in Santa Cruz, California, this episode draws a striking parallel between monarch butterflies and sales professionals—showing how community, togetherness, and real connection are essential for long-term survival and success.

Nathan breaks down why simply “doing your job” isn’t enough anymore. In a world where competitors are building deeper, more personal relationships, the salesperson who shows up in person, builds trust, and becomes part of their client’s world will win—every time.

🎯 In this episode, you’ll learn:

• Why community is a competitive advantage in sales
• How connection beats skill when everything else is equal
• The danger of staying behind a screen
• Where salespeople should fall on the “relationship scale”
• Why vulnerability and presence create long-term loyalty

This episode is for sales professionals, account managers, and leaders who want to build sticky relationships, protect their book of business, and create a career that lasts through every season.

📩 Want help building community with your clients or sales team?
Visit nathanmark.com to connect or download your free copy of the Revenue Event Cookbook.

Build community.
Build trust.
Win together.

We’ll see you in the next episode.

In Episode 8 of the Selling Trust Podcast, Nathan Mark continues the conversation from the previous episode and adds an important clarification: maybe you do need more clients—but how you grow matters more than how fast you grow.

This episode dives into the difference between organic growth and forced growth, breaking down why warm introductions, referrals, and community-driven connections consistently outperform cold calls, funnels, and high-friction lead generation tactics.

Through real-life examples, Nathan explains how expanding your book of business strategically—through existing relationships—creates win-win growth that benefits you, your clients, and their networks.

🎯 In this episode, you’ll learn:

• When adding more clients actually makes sense
• Why warm leads require far less energy than cold calls
• How referrals multiply trust instantly
• Why growth should match your client’s communication style
• How events and face-to-face connections make you “sticky”

This episode is for sales professionals, consultants, and business owners who want to grow without burning out, wasting money on bad leads, or chasing trends that don’t fit their audience.

📩 Want help designing an organic growth strategy that actually fits your business?
Visit nathanmark.com, send a message, or download your free copy of the Revenue Event Cookbook.

Grow smart.
Build trust.
We’ll see you in the next episode.