In Episode 14 of the Selling Trust Podcast, Nathan Mark delivers a blunt but necessary truth:
if you don’t know your audience, your clients probably think you’re the problem.

Using a hilarious—and painful—barbecue competition story, Nathan explains how doing something technically impressive can still fail miserably if it’s not aligned with the audience you’re serving.

The lesson? Selling isn’t about what you like, what you think is cool, or what worked somewhere else. It’s about understanding what your client actually wants, values, and needs—and tailoring your approach accordingly.

🎯 In this episode, you’ll learn:

• Why great products still lose when audience awareness is missing
• How ego and assumptions quietly kill deals
• The difference between selling for yourself vs serving the client
• Why empathy and curiosity outperform cleverness
• How knowing your audience creates trust, loyalty, and referrals

This episode is a must-listen for sales professionals, account managers, consultants, and business owners who want to stop missing the mark and start winning consistently.

If you’ve ever wondered why a deal didn’t land—or why a client pulled away—this episode will help you see exactly where things went wrong and how to fix it.

📩 Want help better understanding your clients and tailoring your approach?
Visit nathanmark.com, drop a comment, or send a DM—Nathan would love to collaborate.

Know your audience.
Serve them well.
Build trust.

We’ll see you in the next episode.