In Episode 15 of the Selling Trust Podcast, Nathan Mark debunks one of the biggest career myths out there:

“It’s not what you know, it’s who you know.”

Nathan breaks down why that statement is only partially true — and how its importance shifts dramatically depending on your career stage.

Using a simple visual framework, he explains:

• Why who you know matters early in your career
• Why what you know eventually becomes dominant
• And why the real long-term multiplier is who you help

As your knowledge increases, your value increases.
As your value increases, your access increases.
As your access increases, your responsibility to help others grows.

And that’s where true leverage happens.

🎯 In this episode, you’ll learn:

• When networking actually matters most
• Why mastery eventually outweighs connections
• How expertise gives you access to high-level circles
• Why helping others accelerates your influence
• How leaders can build bulletproof, self-sustaining sales teams

This episode is powerful for:

• Early-career sales reps
• Mid-career professionals feeling stuck
• 10–20 year veterans wondering how to scale impact
• Sales leaders building culture and succession

If you want a clear roadmap for career progression — whether you’re an individual contributor or a sales manager — this episode lays it out.

📩 Want help evaluating where you are in your career stage or building this framework inside your sales organization?
Visit nathanmark.com to connect or download the Revenue Event Cookbook.

Build your value.
Use it to help others.
Let access follow.

We’ll see you in the next episode.

In Episode 14 of the Selling Trust Podcast, Nathan Mark delivers a blunt but necessary truth:
if you don’t know your audience, your clients probably think you’re the problem.

Using a hilarious—and painful—barbecue competition story, Nathan explains how doing something technically impressive can still fail miserably if it’s not aligned with the audience you’re serving.

The lesson? Selling isn’t about what you like, what you think is cool, or what worked somewhere else. It’s about understanding what your client actually wants, values, and needs—and tailoring your approach accordingly.

🎯 In this episode, you’ll learn:

• Why great products still lose when audience awareness is missing
• How ego and assumptions quietly kill deals
• The difference between selling for yourself vs serving the client
• Why empathy and curiosity outperform cleverness
• How knowing your audience creates trust, loyalty, and referrals

This episode is a must-listen for sales professionals, account managers, consultants, and business owners who want to stop missing the mark and start winning consistently.

If you’ve ever wondered why a deal didn’t land—or why a client pulled away—this episode will help you see exactly where things went wrong and how to fix it.

📩 Want help better understanding your clients and tailoring your approach?
Visit nathanmark.com, drop a comment, or send a DM—Nathan would love to collaborate.

Know your audience.
Serve them well.
Build trust.

We’ll see you in the next episode.

In Episode 13 of the Selling Trust Podcast, Nathan Mark dives into a topic most sales professionals avoid—but everyone feels: resentment.

Whether it’s a client who crossed a line, a deal that went sideways, or a situation where you felt taken advantage of, unresolved resentment doesn’t just hurt emotionally—it quietly destroys your focus, motivation, and pipeline.

This episode explains why forgiveness isn’t about letting people off the hook—it’s about protecting your mindset, your energy, and your ability to perform at a high level.

Building on the MARK Method, Nathan breaks down why mastering sales also requires mastering your internal state—and why forgiveness is a non-negotiable skill for long-term success.

🎯 In this episode, you’ll learn:

• How resentment shows up in your sales performance
• Why forgiveness is a strategic advantage, not weakness
• The difference between forgiving and forgetting
• When cutting off clients actually backfires
• How leaders can coach reps through emotional friction

This episode is for sales professionals, account managers, and leaders who want clarity, emotional control, and sustainable growth—without carrying unnecessary weight into every conversation.

📩 Need help navigating difficult client relationships or coaching mindset inside your team?
Visit nathanmark.com to connect or download the Revenue Event Cookbook.

Master your mindset.
Protect your pipeline.
Build trust.

We’ll see you in the next episode.