In Episode 15 of the Selling Trust Podcast, Nathan Mark debunks one of the biggest career myths out there:

“It’s not what you know, it’s who you know.”

Nathan breaks down why that statement is only partially true — and how its importance shifts dramatically depending on your career stage.

Using a simple visual framework, he explains:

• Why who you know matters early in your career
• Why what you know eventually becomes dominant
• And why the real long-term multiplier is who you help

As your knowledge increases, your value increases.
As your value increases, your access increases.
As your access increases, your responsibility to help others grows.

And that’s where true leverage happens.

🎯 In this episode, you’ll learn:

• When networking actually matters most
• Why mastery eventually outweighs connections
• How expertise gives you access to high-level circles
• Why helping others accelerates your influence
• How leaders can build bulletproof, self-sustaining sales teams

This episode is powerful for:

• Early-career sales reps
• Mid-career professionals feeling stuck
• 10–20 year veterans wondering how to scale impact
• Sales leaders building culture and succession

If you want a clear roadmap for career progression — whether you’re an individual contributor or a sales manager — this episode lays it out.

📩 Want help evaluating where you are in your career stage or building this framework inside your sales organization?
Visit nathanmark.com to connect or download the Revenue Event Cookbook.

Build your value.
Use it to help others.
Let access follow.

We’ll see you in the next episode.