• RealPharma: Conversations with Pharma Pathfinders

  • Von: RealPharma
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RealPharma: Conversations with Pharma Pathfinders Titelbild

RealPharma: Conversations with Pharma Pathfinders

Von: RealPharma
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  • For biopharma pros seeking insightful discussions and a deeper understanding of the pharma world, join Dr. Na-Ri Oh and Ian Wendt as they talk with industry leaders and luminaries to delve into biotechnology, pharmaceuticals, and healthcare.

    RealPharma podcast aims to challenge your viewpoints, deepen your understanding of the pharma world beyond the headlines, and explore emerging trends in medical innovation.
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  • Command the Room: Dr. Laura Sicola's Strategies for Executive Communication Excellence

    Command the Room: Dr. Laura Sicola's Strategies for Executive Communication Excellence
    Jun 3 2024
    Command the Room: Dr. Laura Sicola's Strategies for Executive Communication ExcellenceHosts: Dr. Na-Ri Oh and Ian WendtIn this episode of the Real Pharma Podcast, we delve into the intricacies of effective executive communication with Dr. Laura Sicola, a renowned expert in leadership communication and cognitive linguistics. Dr. Sicola has spent over two decades transforming top-level executives into confident, inspiring leaders. Her unique approach, grounded in cognitive linguistics, empowers professionals to communicate their passion and expertise effectively, ensuring they get the buy-in they need for the results they want.Key Points Discussed:Understanding Audience Needs:Dr. Sicola emphasizes that all audiences, whether it's one person on a phone call or a large group, are tuned into the same metaphorical radio station, WIFM (What's In It For Me?). She explains that effective communication is about relevance and utility for the audience.The Importance of Executive Presence:Dr. Sicola introduces the three C's of executive presence: commanding the room, connecting with the audience, and closing the deal. She highlights the importance of projecting confidence, authority, and authenticity.Linguistics and Communication:The discussion includes a deep dive into linguistics, the science of language, and how understanding the mechanics of language can bridge the gap between what you think you said and what the audience thinks they heard.Balancing Content and Delivery:Dr. Sicola debunks the myth that either content or delivery is more important, stressing that both are crucial. She uses analogies like "dipping a pearl in mud" and "putting lipstick on a pig" to illustrate the importance of balancing great content with effective delivery.Self-Diagnosis and Improvement:Practical advice is given on how to self-diagnose communication effectiveness, such as recording oneself during meetings and presentations to objectively assess performance.Career Advancement through Communication:The conversation touches on how effective communication is essential for career advancement, especially in breaking through the "linguistic glass ceiling" that many technical professionals face.Common Challenges and Solutions:Dr. Sicola discusses common challenges executives face, such as the expert's curse and the misinterpretation of accents, and provides solutions to overcome these barriers.Effective Presentation of Complex Data:Tips are provided on how to present complex data in an engaging and understandable way, emphasizing the importance of interpretation and storytelling over merely presenting raw data.Proactive Feedback Seeking:The episode concludes with advice on seeking constructive feedback proactively and the importance of being open to criticism for personal and professional growth.Join us as we explore these topics and more, providing valuable insights for pharma professionals and anyone looking to enhance their executive communication skills. Dr. Sicola's expertise offers a roadmap to becoming a more effective and inspiring leader.Chapters00:00:00 - Introduction to WIFM: What's In It For Me?00:00:34 - Real Pharma Podcast Introduction00:01:02 - Introducing Dr. Laura Sicola00:02:37 - Welcome and TEDx Talk Discussion00:03:51 - Defining Linguistics00:04:41 - Importance of How You Say It00:05:52 - The Myth of Content vs. Delivery00:07:01 - The Linguistic Glass Ceiling00:09:06 - Transitioning from Technical Expertise to Leadership00:11:04 - Your Work Speaks for Itself, But Not for You00:12:24 - Developing Leadership Skills00:13:07 - The Challenge of Self-Awareness00:15:33 - Recording Yourself for Self-Diagnosis00:17:16 - Impact of COVID on Communication00:18:48 - Basic Skills for Effective Communication00:20:14 - Executive Presentations: What's In It For Them?00:23:05 - Seeking Constructive Feedback00:25:27 - Common Reasons for Seeking Coaching00:27:05 - The Expert's Curse00:29:37 - The Gift of Clear Feedback00:30:39 - Proactively Seeking Feedback00:32:14 - Questions to Ask for Constructive Feedback00:35:01 - The Importance of Diverse Feedback00:36:20 - Communicating Complex Data Effectively00:37:04 - The Role of Slide Design in Communication00:40:13 - The Value of Interpretation and Insights00:41:17 - Two Versions of PowerPoint: Pre-Read and Presentation00:43:08 - The $200 is $200 RuleResourcesFind Dr. Laura Sicola on:LinkedInTwitterlaurasicola.comSpeaking To Influence
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    1 Std. und 10 Min.
  • Drug Importation Debate: Ilisa Bernstein on the Global Pill

    Drug Importation Debate: Ilisa Bernstein on the Global Pill
    May 20 2024

    Summary

    Ilisa Bernstein, a senior Vice President at the American Pharmacists Association, discusses the history and current landscape of drug importation policies with a focus on Florida's program.

    Safety concerns, supply chain issues, and intellectual property rights are key considerations. The impact on the Canadian drug supply and the transparency of imported drugs for consumers are also discussed. Manufacturer concerns regarding rebates and discounts, as well as potential oversupply and export restrictions, are highlighted. The conversation explores the complexities and concerns surrounding drug importation programs. It discusses the mechanisms that manufacturers may use to control drug importation, such as restricting volume or increasing prices. The potential impact on the drug supply in Canada and the need for policies to protect it are also examined. The logistical challenges at the border and the vulnerabilities in the drug supply chain are highlighted. The importance of maintaining patient confidence in drug quality and the risks associated with personal drug importation are discussed. The conversation concludes by considering alternative solutions to lower drug prices and the inspiration drawn from historical figures.


    Chapters

    00:00 Introduction of Ilisa Bernstein

    01:19 Background on Drug Importation

    08:21 Safety Concerns

    10:04 Supply Chain and Drug Source

    14:58 Transparency and IP Issues

    20:57 Consumer Transparency and NDC Numbers

    21:10 Intellectual Property Concerns

    22:59 Challenges and Points of Contention

    25:12 Manufacturer Concerns: Rebates and Discounts

    28:06 Oversupply and Export Restrictions

    29:09 Mechanisms to Control Drug Importation

    30:39 Policies to Protect Drug Supply in Canada

    31:12 Logistical Challenges at the Border

    33:07 Vulnerabilities in the Drug Supply Chain

    35:03 Maintaining Patient Confidence in Drug Quality

    36:31 Risks Before the Border

    38:01 Complexities and Concerns for Community Pharmacists

    41:31 The Future of Drug Importation Programs

    44:00 The Motivation Behind Drug Importation Programs

    46:01 Exploring Other Solutions to Lower Drug Prices

    48:19 The Illegality of Personal Drug Importation

    49:05 Balancing Cost Savings and Patient Safety

    50:02 Inspiration from Historical Figures


    Resources:

    • Ilisa Bernstein


    • American Pharmacists Association


    • The Partnership for Safe Medicines
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    51 Min.
  • Navigating Your Biopharma Career: A Masterclass with Recruiter Kristiaan Rawlings

    Navigating Your Biopharma Career: A Masterclass with Recruiter Kristiaan Rawlings
    May 6 2024

    Summary

    In this episode, Kristiaan Rawlings discusses the 2024-2025 Commercial Market Update and Salary Guide produced by EPM Scientific. The life sciences sector remains resilient due to aging populations, scientific advances, and robust investment. Hiring practices and compensation are influenced by these factors across the Americas, Europe, and APAC regions. The hiring focus has shifted from life-threatening diseases to more common health issues, such as dermatology and respiratory diseases. The most in-demand roles include marketing, commercial operations (salesforce effectiveness, commercial analytics, and training), and sales. Market access roles have seen less demand. Despite the availability of talent, salaries have remained high or even increased. In this conversation, Kristiaan Rawlings discusses the current trends in the life sciences job market, specifically in the commercial operations field. He explains the increase in demand for talent, the impact of title deflation, and the rise in salaries. He also highlights the regional differences in job opportunities, with a shift towards the East Coast of the United States. Additionally, he touches on the importance of executive presence and the return of in-person networking events. Overall, the conversation provides valuable insights into the evolving landscape of the life sciences job market.


    Chapters

    00:00 High Demand for Marketing Roles

    04:26 Focus on Core Areas with Existing Blockbuster Products

    05:53 Sought-After Skills for Commercial Operations and Product Launches

    13:54 Challenges with LinkedIn Applications and Fake Job Postings

    24:25 Selective Market Based on Therapy Area and Experience

    24:51 The Three Pillars of Focus: Salesforce Effectiveness, Commercial Analytics, and Training

    25:21 High Demand for Talent in Incentive Compensation, Analytics, and Competitive Intelligence

    26:17 Sales Roles in High Demand During Product Launches

    26:46 Quiet Market in the Field of Market Access

    27:14 Salaries Holding Strong or Increasing Despite High Supply of Talent

    32:30 Geography Becoming Less of a Factor in Salary and Opportunity

    41:08 High Demand for Medical Affairs and Health Economics

    44:01 The Importance of Executive Presence and Networking for Career Success


    Resources

    • Kristiaan Rawlings - LinkedIn


    • 2024/2025 EPM Commercial Update and Salary Guide
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    49 Min.
Gesundheit & Wellness Hygiene & gesundes Leben Wissenschaft
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