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If you are a counsellor, psychologist, or social worker in private practice and you feel like you are “doing all the marketing things” but bookings

are slow, inconsistent, or not happening at all, this episode will likely give you the clarity you’ve been missing. In this episode of the Private Practice Podcast, I break down real-life marketing basics using a surprising example from Simon Cowell’s failed boy band relaunch and show you exactly how the same mistakes show up in private practice websites, messaging, and marketing strategies every day.

This episode is for Australian therapists who are tired of guessing what to focus on, overwhelmed by marketing advice, or questioning whether they are doing something wrong. You’ll discover why effort does not equal results, how friction quietly kills inquiries, what a realistic conversion rate actually looks like, and why being “experienced” can sometimes work against you. I also explain why relying on fame, credentials, or “what used to work” is not enough, and how identity, messaging, and user experience determine whether people take action or click away.

By the end of this episode, you will walk away with a clearer understanding of what is actually happening when people visit your website, why your marketing might not be landing with the people you want to attract, and one simple action you can take this week to make it easier for clients to book with you. A quick win to start with: open your website and try to book with yourself. Notice how many steps it takes, how much reading is required, and where friction appears. What feels obvious to you may feel exhausting to a potential client.

Mini FAQ

Why am I getting website visitors but no inquiries? In most cases, it’s not a traffic problem. It’s friction, messaging disconnects, or asking people to do too much before they can take action.

What is a realistic conversion rate for private practice websites? On average, 2–3 people per 100 visitors should inquire or book if your website is clear, simple, and aligned.

Do I need to be on every social media platform to get clients? No. Being everywhere usually leaks energy and reduces visibility. Your website should work first, then you choose one platform to support it.

Is marketing supposed to feel this hard? No. When your messaging matches what your audience actually needs and the process is easy, marketing feels lighter and more consistent.

Is identity really part of business growth? Yes. How you see yourself determines how you show up, what actions you take, and the results you create.

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In this episode, I break down exactly how I increased the reach of my private practice audience by 460% in just four weeks — without ads, without fancy funnels and without being everywhere online. I share the behind-the-scenes data from my own experiment on Facebook, what I changed, what failed, what finally worked, and why understanding your numbers is the quickest way to create momentum in your private practice. This episode is perfect for women counsellors, psychologists, social workers and play therapists who feel like they’re posting into the void and wondering how to actually get found by more of their ideal clients. private practice social media strategy facebook business page reach

I walk you through how I used storytelling, data, insights and weekly refinement to turn a barely-seen Facebook business page into a powerful visibility engine that now brings new people into my funnel every single day. You’ll hear the real numbers, what Facebook actually prioritises, what surprised me, how I began monetising content, and how one simple freebie created hundreds of new leads. I explain the mindset shifts I needed to make, the emotional rollercoaster behind the scenes, and why you don’t need to create endless freebies — you only need to fix the ones you already have. content marketing for therapists audience growth for private practice data informed marketing

If you’ve been feeling defeated, stuck, or like your content doesn’t matter, this episode will give you proof that it does — and the exact steps to take next. You’ll discover how to look at your numbers without spiralling, how to understand what your audience actually wants, and how to use small, strategic changes that create big results. Your quick action step is to review the performance of your last three posts or freebies and identify one simple change you can make today — because tiny refinements compound fast. business growth for counsellors private practice marketing strategies

Here’s the link to the Website Wellness Check so you can finally understand why your website isn’t converting and what to fix first: https://sales.brooklynstorme.com/website-wellness-check-up-aud/

Get your freebies for private practice here: https://www.facebook.com/brooklynstormephd/

Mini FAQ

What is the fastest way to grow my private practice audience? The fastest way to grow your audience is to look at your data, refine what isn’t working, and make small adjustments instead of creating new content every week. In the episode, I explain exactly how I increased my reach by 460% in four weeks using this approach.

Do Facebook business pages still work for therapists? Yes, but only when you use story, connection, consistent testing and data to guide what you post. In this episode, I share why most posts don’t get shown and what I changed to finally get traction.

How do I know if my freebie is working? Track your downloads, comments, reach and actions taken. If it isn’t converting, it doesn’t mean it’s bad — it usually means it needs a tweak. I walk through how I improved my freebie results each week.

How do I get more clients from social media? Build rapport, tell stories, and talk directly to the vulnerability of the people you support. This approach creates trust, which leads to bookings. I explain the steps I used to bring hundreds of new people into my funnel.

Why is the Website Wellness Check recommended in this episode? Because your website is where more than 80% of potential clients decide whether or not to work with you. The Website Wellness Check helps you understand what’s not converting and gives you a clear plan to fix it.

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