What if you could reach thousands of new people every day for less than your morning coffee run? No complex funnels. No hiring an expensive ads agency. No creating mountains of new content every week. Just $1/day behind each of your best posts.

Because here's the problem with organic reach: even your most brilliant content is only seen by around 5% of your existing followers. Which means you're stuck in an endless loop of showing up for the same limited audience, while thousands of people who need your help have no idea you exist.

In this episode of Launch Confidential, Taylor and Diana break down:

1. Their exact low-budget set-it-and-forget-it content amplification strategy
2. How to identify which posts deserve ad spend
3. Setting up awareness ads the right way in Ads Manager (NOT that evil "boost" button)
4. Building custom audiences you can retarget later
5. The only three metrics that really matter when you're buying visibility (not conversions)

It's not about becoming a Meta ads expert or drowning in analytics. It's about amplifying what's already working so you can reach 1000's more NEW people than organic reach ever could.

KEY MOMENTS

02:10 The low budget strategy that changes everything (no funnels, no agency required)

04:26 The brutal truth about organic growth - why "just post more" won’t grow your business

06:03 The real numbers: how many people actually see your social content?

10:44 What the true objective of awareness ads is (hint: not conversions or lead generation)

12:42 The content audit that tells you exactly where to put your ad spend

13:56 Why reels beat everything else for reach (especially when you’re retargeting)

15:26 The campaign objective mistake that's costing you money

17:33 The Andromeda update: why everything you knew about targeting just changed

19:28 Why Ads Manager isn’t as impossible as it tries to be - and the hidden toggles wasting your budget

23:13 The only 3 metrics that truly matter for awareness campaigns

24:07 Your 5-step visibility campaign implementation plan

CONNECT + RESOURCES

We’ll be adding links to our favorite tools, trainings, and launch resources here as the podcast grows. For now, come hang out with us:

📸 Instagram

👥 Facebook

📝 → Get the Launch Bottleneck Decoder to diagnose exactly what’s been capping your sales in under 5 min: launchbabes.com/bottleneck

Stop guessing, fix what actually matters, and start getting predictable results (on purpose).

ABOUT DIANA TORONTO AND TAYLOR MARKS

Launch Confidential is hosted by Taylor Marks and Diana Toronto, marketing strategists and former six-figure agency owners who spent years helping coaches and course creators scale with conversion-focused funnels, strategies, and ad campaigns.

As co-founders of Launch Babes, they’ve turned their deep, in-the-trenches knowledge and expertise into practical, repeatable frameworks that make effective marketing possible without an agency.

Taylor and Diana are on a mission to equip women with the tools they need to launch smarter and scale sustainably - without burnout.

This

What if everything you've been told about posting frequency is backwards?

You're watching other creators post daily - sometimes multiple times a day - and you're convinced that's what it takes. So you batch on Sunday, show up strong for three days, burn out by Thursday, disappear for two weeks, feel guilty, then panic-post six times in three days to catch up.

That cycle? It's not just exhausting. It's actually tanking your reach.

The algorithm doesn't care that you posted ten times last week. It cares that you ghosted this week. And every time you do that, you're training it not to trust you.

Turns out, the algorithm rewards reliability over volume. Predictability over hustle. Consistency over bursts. And most creators are doing the exact opposite of what actually works.

In this episode of Launch Confidential, Taylor and Diana break down what the algorithm is actually optimizing for, why sporadic posting destroys your reach even when you're creating great content, and how to find a posting rhythm that grows your audience without burning you out.

Spoiler: it's way less than you think. And yes, you have permission.

KEY MOMENTS

02:30 - Why the algorithm rewards consistency, not volume

04:10 - What "reliably" means to the algorithm (and why it matters more than frequency)

06:46 - The panic post pattern that confuses the algorithm

08:17 - How long it takes to build trust with the algorithm (and why it compounds)

10:57 - What sporadic posting is actually costing you

13:29 - Finding your sustainable rhythm: the honest capacity audit

18:27 - The easy content posting commitment that changes everything

20:28 - What happens after 12 weeks of true consistency

23:31 - The 70-80% certainty rule for posting

24:38 - You now have permission to post less!

CONNECT + RESOURCES

We’ll be adding links to our favorite tools, trainings, and launch resources here as the podcast grows. For now, come hang out with us:

📸 Instagram

👥 Facebook

📝 → Take the free quiz to diagnose your launch system: launchbabes.com/quiz

ABOUT DIANA TORONTO AND TAYLOR MARKS

Launch Confidential is hosted by Taylor Marks and Diana Toronto, marketing strategists and former six-figure agency owners who spent years helping coaches and course creators scale with conversion-focused funnels, strategies, and ad campaigns.

As co-founders of Launch Babes, they’ve turned their deep, in-the-trenches knowledge and expertise into practical, repeatable frameworks that make effective marketing possible without an agency.

Taylor and Diana are on a mission to equip women with the tools they need to launch smarter and scale sustainably - without burnout.

This show is for coaches and course creators ready for the business they imagined when they started - one that thrives whether they’re on their laptop or on the beach and keeps selling year-round, not just during launch week.

Launch Confidential is their new source for strategies and systems that just WORK.

ABOUT LAUNCH CONFIDENTIAL

Launch Confidential is the podcast for online coaches stuck in the messy middle—brilliant offers, a few launches under your belt, but results that feel like a rollercoaster you can’t get off.

Hosted by Diana Toronto and Taylor Marks, co-founders of Launch Babes and former launch strategists behind multi–six-figure campaigns, this is where you stop guessing and start building a sales ecosystem you can trust, with...

You spent weeks crafting your launch content. The emails that got replies. The posts that stopped the scroll. The sales page copy that actually converted. The reels you did your hair and makeup for.

And then cart closed, you filed everything away in a Google Drive folder you'll never find again, and sat down the next week to create content from scratch. Again.

BUT… Here’s the thing. You’re already sitting on your highest converting messaging ever created - content that’s been proven to move people toward buying - and you’re letting it die while you burn out trying to match that level of genius all over again. Every. Single. Week.

Launch content isn’t temporary, single-use promo content that expires when the cart closes. It's the most strategically valuable content you'll ever create because you're writing from total clarity - dialed into your offer's exact transformation, your ideal client's real objections, and the precise language that moves people into taking action.

That clarity is what makes people convert. And you’re archiving it in your Google Drive.

In this episode of Launch Confidential, Taylor and Diana break down the Launch-to-Runway System - how to turn your best launch assets into a year-round nurture machine that fills your content calendar without burning out.

KEY MOMENTS

03:38 - What is the Launch-to-Runway System?

05:53 - Reframing launch content as nurture content

07:22 - What treating launch content as single-use is actually costing you

09:43 - Launch tone vs nurture tone: decision-focused vs belief-focused messaging

10:36 - Side-by-side examples: how to reframe launch messaging for year-round use

13:35 - Nurture CTAs that work: low-pressure, high-value actions

16:01 - What to look for: conversion signals that identify your high performers

19:25 - The Content Cascade: how one proven launch asset becomes multiple nurture assets

22:28 - Real walkthrough: turning one launch email into 4 unique pieces of content

25:33 - Case study: how a relationship coach turned one webinar segment into year-round nurture

30:13 - Your homework: how to audit your last launch to find your first high performer

CONNECT + RESOURCES

We’ll be adding links to our favorite tools, trainings, and launch resources here as the podcast grows. For now, come hang out with us:

📸 Instagram

👥 Facebook

📝 → Take the free quiz to diagnose your launch system: launchbabes.com/quiz

ABOUT DIANA TORONTO AND TAYLOR MARKS

Launch Confidential is hosted by Taylor Marks and Diana Toronto, marketing strategists and former six-figure agency owners who spent years helping coaches and course creators scale with conversion-focused funnels, strategies, and ad campaigns.

As co-founders of Launch Babes, they’ve turned their deep, in-the-trenches knowledge and expertise into practical, repeatable frameworks that make effective marketing possible without an agency.

Taylor and Diana are on a mission to equip women with the tools they need to launch smarter and scale sustainably - without burnout.

This show is for coaches and course creators ready for the business they imagined when they started - one that thrives whether they’re on their laptop or on the beach and keeps selling year-round, not just during launch week.

Launch Confidential is their new source for strategies and systems that just WORK.

ABOUT LAUNCH CONFIDENTIAL

Launch Confidential is the podcast...

You crafted what you thought was the perfect pain point content. Really dug into their struggle, showed them you understand their problem, validated their pain.

And then... crickets. Or worse - great engagement, but zero sales.

Here's what nobody's telling you: pain point marketing isn't just failing to convert anymore. It's actually training your audience to be professional tire kickers. Buyers are more sophisticated now. What worked three years ago is creating comparison shoppers instead of committed buyers.

Meanwhile, there are coaches who post about their offer once and get flooded with DMs asking "How do I work with you?" and "Where do I sign up?" Same market, same platform - completely different results.

The difference? They're not dwelling in the pain. They're leading with identity.

In this episode of Launch Confidential, Taylor and Diana break down exactly why pain-focused messaging is killing conversions and prolonging your sales cycles - and introduce their three-layer messaging system that flips the script entirely. This is the framework they use with every client, in every launch, across every piece of content.

KEY MOMENTS

01:51 - Why pain point marketing is keeping you broke (and training your audience to be indecisive)

04:11 - What pain point marketing is actually costing you in sales cycle length

05:44 - Introducing identity-first marketing: the three-layer messaging system

07:37 - Desire - the bridge from pain to transformation (and painting the picture of possibility)

10:42 - Identity - speaking to who they're becoming (not just what they want)

19:29 - Real examples: pain-first vs identity-first messaging (same topic, completely different results)

20:57 - How to implement this: the three-question check system for every piece of content

22:13 - Your homework: audit your last three posts through the identity-first lens

24:16 - The big takeaway: pain point marketing isn't wrong, it's just incomplete

CONNECT + RESOURCES

We’ll be adding links to our favorite tools, trainings, and launch resources here as the podcast grows. For now, come hang out with us:

📸 Instagram

👥 Facebook

📝 → Take the free quiz to diagnose your launch system: launchbabes.com/quiz

ABOUT DIANA TORONTO AND TAYLOR MARKS

Launch Confidential is hosted by Taylor Marks and Diana Toronto, marketing strategists and former six-figure agency owners who spent years helping coaches and course creators scale with conversion-focused funnels, strategies, and ad campaigns.

As co-founders of Launch Babes, they’ve turned their deep, in-the-trenches knowledge and expertise into practical, repeatable frameworks that make effective marketing possible without an agency.

Taylor and Diana are on a mission to equip women with the tools they need to launch smarter and scale sustainably - without burnout.

This show is for coaches and course creators ready for the business they imagined when they started - one that thrives whether they’re on their laptop or on the beach and keeps selling year-round, not just during launch week.

Launch Confidential is their new source for strategies and systems that just WORK.

ABOUT LAUNCH CONFIDENTIAL

Launch Confidential is the podcast for online coaches stuck in the messy middle—brilliant offers, a few launches under your belt, but results that feel like a rollercoaster you can’t get off.

Hosted by Diana Toronto and Taylor Marks, co-founders of Launch Babes and...

After 10 episodes of tactical strategies and frameworks, you might be wondering: who are these women telling me how to launch?

Fair question. And we think it’s time you get to know us a little better.

In this episode of Launch Confidential, Taylor and Diana interview each other and share their partnership journey - from running Facebook ads agencies in 2020 to building a launch coaching business together. They unpack the unique methodologies and frameworks that became the foundation of Launch Babes - including their Launch Intelligence™ diagnostic system - and share the mindset shifts that help online coaches and course creators escape feast-or-famine launch cycles.

Just a real conversation about collaboration and building something sustainable… together.

KEY MOMENTS

01:24 - How Diana and Taylor met back in 2020 (and first impressions)

04:42 - Realizing that their opposite skill sets were their superpower

06:30 - Why two is better than one: funnels, copy, and ads as a complete ecosystem

09:43 - The life event and pivot: from DFY agencies to coaching partnership

24:44 - What Launch Intelligence™ means (and why diagnosis beats tactics)

33:24 - What to look for in a potential business partner or collaboration

34:20 - How a human design session helped them become better partners

37:52 - Why cart close is the beginning of your next launch (not the end)

39:07 - Why warm audiences convert 5x higher than cold traffic

39:58 - Two actions to take this week: data analysis and between-launch visibility

CONNECT + RESOURCES

We’ll be adding links to our favorite tools, trainings, and launch resources here as the podcast grows. For now, come hang out with us:

📸 Instagram

👥 Facebook

📝 → Take the free quiz to diagnose your launch system: launchbabes.com/quiz

Connect with our Human Design coach (mentioned in this episode!):

Jess Garay

Human Design Strategist

Lead From Within: The Human Design Guide to Aligned Business Growth

Facebook | Instagram | Pinterest | Free Business Clarity Blueprint

ABOUT DIANA TORONTO AND TAYLOR MARKS

Launch Confidential is hosted by Taylor Marks and Diana Toronto, marketing strategists and former six-figure agency owners who spent years helping coaches and course creators scale with conversion-focused funnels, strategies, and ad campaigns.

As co-founders of Launch Babes, they’ve turned their deep, in-the-trenches knowledge and expertise into practical, repeatable frameworks that make effective marketing possible without an agency.

Taylor and Diana are on a mission to equip women with the tools they need to launch smarter and scale sustainably - without burnout.

This show is for coaches and course creators ready for the business they imagined when they started - one that thrives whether they’re on their laptop or on the beach and keeps selling year-round, not just during launch week.

Launch Confidential is their new source for...

It's the end of 2025, and you're staring down the last days of the year with a choice: grind through the holidays to "finish strong," or (more tempting) take a legit vacation from your desk - and hope your audience doesn't notice and still remembers you exist after New Year's.

Here's the thing - neither of those options actually works.

The coaches who start January strong aren't the ones hustling until December 31st, and they're not the ones disappearing for three weeks either. They're the ones running a simple, sustainable, and strategic visibility system that keeps them top of mind while they're actually enjoying the holidays with their families.

December isn't about finishing strong by someone else's definition (looking at you, guys in Patagonia vests posting on Instagram about Q4 heroics). It's about clearing the runway so you can take off in January feeling energized instead of depleted. Real momentum doesn't come from sprinting to the finish line - it comes from cleaning up mental clutter, staying visible when your competitors disappear, and creating spaciousness instead of stress.

Think of this as your permission slip to build a business that doesn't require you to miss your kids' Christmas concert or answer Slack pings between wrapping presents. Because the entrepreneurs who thrive in Q1 aren't the ones who worked through every holiday in Q4 - they're the ones who used December to set up systems that run while they're drinking hot cocoa and watching "Elf" (again).

In this episode of Launch Confidential, Taylor and Diana share their exact anti-hustle approach to ending the year - four simple strategies that build real momentum heading into 2026 without sacrificing a single holiday moment or burning yourself out before the new year even begins.

This is your holiday-themed reminder: Hustle-culture? Soooo 2024. Momentum in 2026 is all about making room for you to be present in your own life - not just your work.

KEY MOMENTS

03:43 - Why the "finish strong" pressure is broken - and permission to define it on your own terms

04:14 - The toxic hustle-through-December advice - why it’s a lie

04:45 - What real momentum looks like (hint: it's the opposite of grinding)

06:10 - Strategy #1: Clearing 2025 mental and physical clutter to create spaciousness for 2026 (hello, ADHD entrepreneurs)

08:45 - Strategy #2: Visibility when your competitors disappear - without doing more

10:25 - How to batch December content in 20 minutes using simple B-roll and static images (no talking head reels required)

11:47 - Strategy #3: Why giving your audience a no-strings-attached gift is your most strategic move

13:54 - Strategy #4: One tiny experiment to try for forward momentum and useful data (without launching anything)

14:35 - Recap and connect: how to share your ideas with us!

CONNECT + RESOURCES

We’ll be adding links to our favorite tools, trainings, and launch resources here as the podcast grows. For now, come hang out with us:

📸 Instagram

👥 Facebook

📝 → Take the free quiz to diagnose your launch system: launchbabes.com/quiz

ABOUT DIANA TORONTO AND TAYLOR MARKS

Launch Confidential is hosted by Taylor Marks and Diana Toronto, marketing strategists and former six-figure agency owners who spent years helping coaches and course creators scale with conversion-focused funnels, strategies, and ad campaigns.

As co-founders of Launch Babes, they’ve turned their deep, in-the-trenches knowledge and expertise into practical, repeatable...

Most coaches blast the same post-launch emails to everyone on their list. Strategic coaches know that's where conversions die.

Here's the difference: while everyone else is sending generic follow-ups to buyers and no-shows alike, the coaches who actually convert after cart close are running targeted, behavior-based email sequences that turn engaged non-buyers into downsell customers - and position them perfectly for the next launch cycle.

The truth? Your email list isn't one audience. It's four distinct segments with completely different needs, objections, and buying timelines. The person who abandoned your checkout page needs a different message than someone who never opened an email. The webinar attendee who clicked every link deserves more than your standard nurture sequence. And if you're treating them all the same, you're not just losing sales - you're burning out the warmest leads you worked so hard to build.

Segmentation isn't about making your life more complicated. It's about making your post-launch follow-up more precise, more automated, and infinitely more profitable. When you tag by behavior, you unlock the ability to send the right message to the right person at exactly the right time - without manually sorting through your list or writing dozens of different emails every week.

In this episode of Launch Confidential, Diana and Taylor break down the exact email list segmentation strategy that separates coaches who ghost their audience from coaches who stack momentum and sales after every cart close.

You'll learn:

• The four critical segments every coach needs to create post-launch (buyers, engaged non-buyers, abandoned cart leads, and new warm leads)
• How to tag your list based on behavior without getting lost in CRM overwhelm
• The three automations you can set up once and reuse for every launch
• What to send each segment after cart close to maximize downsell conversions and prime them for your next launch
• Why engagement tracking reveals exactly who's ready to buy (and how to follow up accordingly)
• How to nurture without writing five different newsletters every week for the rest of your life
• The simple tagging system that works in any email platform - no tech degree required

This isn't about complicating your email strategy. It's about creating a scalable, repeatable segmentation system that turns your warmest post-launch leads into customers - automatically.

KEY MOMENTS

03:33 - The common trap: treating all email subscribers the same post-launch

04:17 - Why segmentation separates successful coaches from those starting from zero every launch

06:26 - The tech setup: how to organize your email list without CRM overwhelm

08:45 - The four critical segments you need to create (and why each one matters)

11:30 - How to identify and tag engaged non-buyers who are primed for a downsell

14:15 - The abandoned cart segment: following up with people who had cold feet

16:45 - What to do with new warm leads who registered but didn't engage

20:25 - What to send each segment after your launch closes

25:28 - The most important aspects of list segmentation (and where to focus first)

26:38 - How to keep it simple without over-building your automation

27:32 - Why you don't need to write different emails forever

28:53 - Four key takeaways for segmentation success

CONNECT + RESOURCES

We’ll be adding links to our favorite tools, trainings, and launch resources here as the podcast grows. For now, come hang out with us:

📸 Instagram

👥 Facebook

📝 → Take the free quiz to diagnose your launch system:

If you're calling it a wrap as soon as the cart closes, you're walking away from the hottest audience you'll have all year. Those non-buyers are ON FIRE - but only for a hot minute before that window slams shut. Miss it, and you're leaving money (and momentum) on the table.

They just spent time watching you, engaging with you, learning from you. Some were this close to buying. Others are already feeling buyer's remorse - not for what they purchased, but for what they didn't. They wanted to say yes but the timing, the price, or the trust wasn't quite there yet.

And if you know what to do in that 48–72 hour window after cart close, you can meet them exactly where they are - and turn that leftover sizzle into real revenue, without re-launching or burning out.

In this episode of Launch Confidential, Taylor and Diana walk you through a simple, repeatable 5-step post-launch checklist and break down:

• The post-cart-close system to sustain momentum and stack results without re-launching
• Why the post-launch week is your hottest sales window (and what happens when you go dark)
• How to automate your entire post-launch system so you can rest AND keep selling
• The strategy that effortlessly adds thousands in revenue after cart close
• Why cart close isn't the finish line - it's the starting gun for your next launch cycle

By the end of this episode, you'll know exactly what to do in the 48-72 hours after cart close to turn leftover momentum into trust, sales, and compounding results.

KEY MOMENTS

03:03 - Why the week after cart-close is your hottest window

03:50 - How to carry launch momentum into the next cycle

08:24 - How to segment & tag your non-buyers strategically

09:52 - Creating and positioning bridge offers that meet people where they are

16:48 - The low-budget retargeting strategy that works while you rest

17:44 - Why momentum dies when you don’t have a post-launch system

18:00 - Visibility after cart close (without burnout)

CONNECT + RESOURCES

We’ll be adding links to our favorite tools, trainings, and launch resources here as the podcast grows. For now, come hang out with us:

📸 Instagram

👥 Facebook

📝 → Take the free quiz to diagnose your launch system: launchbabes.com/quiz

ABOUT DIANA TORONTO AND TAYLOR MARKS

Launch Confidential is hosted by Taylor Marks and Diana Toronto, marketing strategists and former six-figure agency owners who spent years helping coaches and course creators scale with conversion-focused funnels, strategies, and ad campaigns.

As co-founders of Launch Babes, they’ve turned their deep, in-the-trenches knowledge and expertise into practical, repeatable frameworks that make effective marketing possible without an agency.

Taylor and Diana are on a mission to equip women with the tools they need to launch smarter and scale sustainably - without burnout.

This show is for coaches and course creators ready for the business they imagined when they started - one that thrives whether they’re on their laptop or on the beach and keeps selling year-round, not just during launch week.

Launch Confidential is their new source for strategies and systems that just WORK.

ABOUT LAUNCH CONFIDENTIAL

Launch Confidential is the podcast for online coaches stuck in the messy middle—brilliant offers, a few launches under your belt, but results that feel like a rollercoaster you can’t get...