What if you could reach thousands of new people every day for less than your morning coffee run? No complex funnels. No hiring an expensive ads agency. No creating mountains of new content every week. Just $1/day behind each of your best posts.

Because here's the problem with organic reach: even your most brilliant content is only seen by around 5% of your existing followers. Which means you're stuck in an endless loop of showing up for the same limited audience, while thousands of people who need your help have no idea you exist.

In this episode of Launch Confidential, Taylor and Diana break down:

1. Their exact low-budget set-it-and-forget-it content amplification strategy
2. How to identify which posts deserve ad spend
3. Setting up awareness ads the right way in Ads Manager (NOT that evil "boost" button)
4. Building custom audiences you can retarget later
5. The only three metrics that really matter when you're buying visibility (not conversions)

It's not about becoming a Meta ads expert or drowning in analytics. It's about amplifying what's already working so you can reach 1000's more NEW people than organic reach ever could.

KEY MOMENTS

02:10 The low budget strategy that changes everything (no funnels, no agency required)

04:26 The brutal truth about organic growth - why "just post more" won’t grow your business

06:03 The real numbers: how many people actually see your social content?

10:44 What the true objective of awareness ads is (hint: not conversions or lead generation)

12:42 The content audit that tells you exactly where to put your ad spend

13:56 Why reels beat everything else for reach (especially when you’re retargeting)

15:26 The campaign objective mistake that's costing you money

17:33 The Andromeda update: why everything you knew about targeting just changed

19:28 Why Ads Manager isn’t as impossible as it tries to be - and the hidden toggles wasting your budget

23:13 The only 3 metrics that truly matter for awareness campaigns

24:07 Your 5-step visibility campaign implementation plan

CONNECT + RESOURCES

We’ll be adding links to our favorite tools, trainings, and launch resources here as the podcast grows. For now, come hang out with us:

📸 Instagram

👥 Facebook

📝 → Get the Launch Bottleneck Decoder to diagnose exactly what’s been capping your sales in under 5 min: launchbabes.com/bottleneck

Stop guessing, fix what actually matters, and start getting predictable results (on purpose).

ABOUT DIANA TORONTO AND TAYLOR MARKS

Launch Confidential is hosted by Taylor Marks and Diana Toronto, marketing strategists and former six-figure agency owners who spent years helping coaches and course creators scale with conversion-focused funnels, strategies, and ad campaigns.

As co-founders of Launch Babes, they’ve turned their deep, in-the-trenches knowledge and expertise into practical, repeatable frameworks that make effective marketing possible without an agency.

Taylor and Diana are on a mission to equip women with the tools they need to launch smarter and scale sustainably - without burnout.

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