What if everything you've been told about posting frequency is backwards?

You're watching other creators post daily - sometimes multiple times a day - and you're convinced that's what it takes. So you batch on Sunday, show up strong for three days, burn out by Thursday, disappear for two weeks, feel guilty, then panic-post six times in three days to catch up.

That cycle? It's not just exhausting. It's actually tanking your reach.

The algorithm doesn't care that you posted ten times last week. It cares that you ghosted this week. And every time you do that, you're training it not to trust you.

Turns out, the algorithm rewards reliability over volume. Predictability over hustle. Consistency over bursts. And most creators are doing the exact opposite of what actually works.

In this episode of Launch Confidential, Taylor and Diana break down what the algorithm is actually optimizing for, why sporadic posting destroys your reach even when you're creating great content, and how to find a posting rhythm that grows your audience without burning you out.

Spoiler: it's way less than you think. And yes, you have permission.

KEY MOMENTS

02:30 - Why the algorithm rewards consistency, not volume

04:10 - What "reliably" means to the algorithm (and why it matters more than frequency)

06:46 - The panic post pattern that confuses the algorithm

08:17 - How long it takes to build trust with the algorithm (and why it compounds)

10:57 - What sporadic posting is actually costing you

13:29 - Finding your sustainable rhythm: the honest capacity audit

18:27 - The easy content posting commitment that changes everything

20:28 - What happens after 12 weeks of true consistency

23:31 - The 70-80% certainty rule for posting

24:38 - You now have permission to post less!

CONNECT + RESOURCES

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ABOUT DIANA TORONTO AND TAYLOR MARKS

Launch Confidential is hosted by Taylor Marks and Diana Toronto, marketing strategists and former six-figure agency owners who spent years helping coaches and course creators scale with conversion-focused funnels, strategies, and ad campaigns.

As co-founders of Launch Babes, they’ve turned their deep, in-the-trenches knowledge and expertise into practical, repeatable frameworks that make effective marketing possible without an agency.

Taylor and Diana are on a mission to equip women with the tools they need to launch smarter and scale sustainably - without burnout.

This show is for coaches and course creators ready for the business they imagined when they started - one that thrives whether they’re on their laptop or on the beach and keeps selling year-round, not just during launch week.

Launch Confidential is their new source for strategies and systems that just WORK.

ABOUT LAUNCH CONFIDENTIAL

Launch Confidential is the podcast for online coaches stuck in the messy middle—brilliant offers, a few launches under your belt, but results that feel like a rollercoaster you can’t get off.

Hosted by Diana Toronto and Taylor Marks, co-founders of Launch Babes and former launch strategists behind multi–six-figure campaigns, this is where you stop guessing and start building a sales ecosystem you can trust, with...