What if everything you've been told about posting frequency is backwards?

You're watching other creators post daily - sometimes multiple times a day - and you're convinced that's what it takes. So you batch on Sunday, show up strong for three days, burn out by Thursday, disappear for two weeks, feel guilty, then panic-post six times in three days to catch up.

That cycle? It's not just exhausting. It's actually tanking your reach.

The algorithm doesn't care that you posted ten times last week. It cares that you ghosted this week. And every time you do that, you're training it not to trust you.

Turns out, the algorithm rewards reliability over volume. Predictability over hustle. Consistency over bursts. And most creators are doing the exact opposite of what actually works.

In this episode of Launch Confidential, Taylor and Diana break down what the algorithm is actually optimizing for, why sporadic posting destroys your reach even when you're creating great content, and how to find a posting rhythm that grows your audience without burning you out.

Spoiler: it's way less than you think. And yes, you have permission.

KEY MOMENTS

02:30 - Why the algorithm rewards consistency, not volume

04:10 - What "reliably" means to the algorithm (and why it matters more than frequency)

06:46 - The panic post pattern that confuses the algorithm

08:17 - How long it takes to build trust with the algorithm (and why it compounds)

10:57 - What sporadic posting is actually costing you

13:29 - Finding your sustainable rhythm: the honest capacity audit

18:27 - The easy content posting commitment that changes everything

20:28 - What happens after 12 weeks of true consistency

23:31 - The 70-80% certainty rule for posting

24:38 - You now have permission to post less!

CONNECT + RESOURCES

We’ll be adding links to our favorite tools, trainings, and launch resources here as the podcast grows. For now, come hang out with us:

📸 Instagram

👥 Facebook

📝 → Take the free quiz to diagnose your launch system: launchbabes.com/quiz

ABOUT DIANA TORONTO AND TAYLOR MARKS

Launch Confidential is hosted by Taylor Marks and Diana Toronto, marketing strategists and former six-figure agency owners who spent years helping coaches and course creators scale with conversion-focused funnels, strategies, and ad campaigns.

As co-founders of Launch Babes, they’ve turned their deep, in-the-trenches knowledge and expertise into practical, repeatable frameworks that make effective marketing possible without an agency.

Taylor and Diana are on a mission to equip women with the tools they need to launch smarter and scale sustainably - without burnout.

This show is for coaches and course creators ready for the business they imagined when they started - one that thrives whether they’re on their laptop or on the beach and keeps selling year-round, not just during launch week.

Launch Confidential is their new source for strategies and systems that just WORK.

ABOUT LAUNCH CONFIDENTIAL

Launch Confidential is the podcast for online coaches stuck in the messy middle—brilliant offers, a few launches under your belt, but results that feel like a rollercoaster you can’t get off.

Hosted by Diana Toronto and Taylor Marks, co-founders of Launch Babes and former launch strategists behind multi–six-figure campaigns, this is where you stop guessing and start building a sales ecosystem you can trust, with...

You spent weeks crafting your launch content. The emails that got replies. The posts that stopped the scroll. The sales page copy that actually converted. The reels you did your hair and makeup for.

And then cart closed, you filed everything away in a Google Drive folder you'll never find again, and sat down the next week to create content from scratch. Again.

BUT… Here’s the thing. You’re already sitting on your highest converting messaging ever created - content that’s been proven to move people toward buying - and you’re letting it die while you burn out trying to match that level of genius all over again. Every. Single. Week.

Launch content isn’t temporary, single-use promo content that expires when the cart closes. It's the most strategically valuable content you'll ever create because you're writing from total clarity - dialed into your offer's exact transformation, your ideal client's real objections, and the precise language that moves people into taking action.

That clarity is what makes people convert. And you’re archiving it in your Google Drive.

In this episode of Launch Confidential, Taylor and Diana break down the Launch-to-Runway System - how to turn your best launch assets into a year-round nurture machine that fills your content calendar without burning out.

KEY MOMENTS

03:38 - What is the Launch-to-Runway System?

05:53 - Reframing launch content as nurture content

07:22 - What treating launch content as single-use is actually costing you

09:43 - Launch tone vs nurture tone: decision-focused vs belief-focused messaging

10:36 - Side-by-side examples: how to reframe launch messaging for year-round use

13:35 - Nurture CTAs that work: low-pressure, high-value actions

16:01 - What to look for: conversion signals that identify your high performers

19:25 - The Content Cascade: how one proven launch asset becomes multiple nurture assets

22:28 - Real walkthrough: turning one launch email into 4 unique pieces of content

25:33 - Case study: how a relationship coach turned one webinar segment into year-round nurture

30:13 - Your homework: how to audit your last launch to find your first high performer

CONNECT + RESOURCES

We’ll be adding links to our favorite tools, trainings, and launch resources here as the podcast grows. For now, come hang out with us:

📸 Instagram

👥 Facebook

📝 → Take the free quiz to diagnose your launch system: launchbabes.com/quiz

ABOUT DIANA TORONTO AND TAYLOR MARKS

Launch Confidential is hosted by Taylor Marks and Diana Toronto, marketing strategists and former six-figure agency owners who spent years helping coaches and course creators scale with conversion-focused funnels, strategies, and ad campaigns.

As co-founders of Launch Babes, they’ve turned their deep, in-the-trenches knowledge and expertise into practical, repeatable frameworks that make effective marketing possible without an agency.

Taylor and Diana are on a mission to equip women with the tools they need to launch smarter and scale sustainably - without burnout.

This show is for coaches and course creators ready for the business they imagined when they started - one that thrives whether they’re on their laptop or on the beach and keeps selling year-round, not just during launch week.

Launch Confidential is their new source for strategies and systems that just WORK.

ABOUT LAUNCH CONFIDENTIAL

Launch Confidential is the podcast...

You crafted what you thought was the perfect pain point content. Really dug into their struggle, showed them you understand their problem, validated their pain.

And then... crickets. Or worse - great engagement, but zero sales.

Here's what nobody's telling you: pain point marketing isn't just failing to convert anymore. It's actually training your audience to be professional tire kickers. Buyers are more sophisticated now. What worked three years ago is creating comparison shoppers instead of committed buyers.

Meanwhile, there are coaches who post about their offer once and get flooded with DMs asking "How do I work with you?" and "Where do I sign up?" Same market, same platform - completely different results.

The difference? They're not dwelling in the pain. They're leading with identity.

In this episode of Launch Confidential, Taylor and Diana break down exactly why pain-focused messaging is killing conversions and prolonging your sales cycles - and introduce their three-layer messaging system that flips the script entirely. This is the framework they use with every client, in every launch, across every piece of content.

KEY MOMENTS

01:51 - Why pain point marketing is keeping you broke (and training your audience to be indecisive)

04:11 - What pain point marketing is actually costing you in sales cycle length

05:44 - Introducing identity-first marketing: the three-layer messaging system

07:37 - Desire - the bridge from pain to transformation (and painting the picture of possibility)

10:42 - Identity - speaking to who they're becoming (not just what they want)

19:29 - Real examples: pain-first vs identity-first messaging (same topic, completely different results)

20:57 - How to implement this: the three-question check system for every piece of content

22:13 - Your homework: audit your last three posts through the identity-first lens

24:16 - The big takeaway: pain point marketing isn't wrong, it's just incomplete

CONNECT + RESOURCES

We’ll be adding links to our favorite tools, trainings, and launch resources here as the podcast grows. For now, come hang out with us:

📸 Instagram

👥 Facebook

📝 → Take the free quiz to diagnose your launch system: launchbabes.com/quiz

ABOUT DIANA TORONTO AND TAYLOR MARKS

Launch Confidential is hosted by Taylor Marks and Diana Toronto, marketing strategists and former six-figure agency owners who spent years helping coaches and course creators scale with conversion-focused funnels, strategies, and ad campaigns.

As co-founders of Launch Babes, they’ve turned their deep, in-the-trenches knowledge and expertise into practical, repeatable frameworks that make effective marketing possible without an agency.

Taylor and Diana are on a mission to equip women with the tools they need to launch smarter and scale sustainably - without burnout.

This show is for coaches and course creators ready for the business they imagined when they started - one that thrives whether they’re on their laptop or on the beach and keeps selling year-round, not just during launch week.

Launch Confidential is their new source for strategies and systems that just WORK.

ABOUT LAUNCH CONFIDENTIAL

Launch Confidential is the podcast for online coaches stuck in the messy middle—brilliant offers, a few launches under your belt, but results that feel like a rollercoaster you can’t get off.

Hosted by Diana Toronto and Taylor Marks, co-founders of Launch Babes and...