From chocolates and clothes to gadgets and automobiles, Nepali consumers rely heavily on advertising to learn about the products and services available in the market. Advertising has now become a major business in Nepal, with companies spending millions of dollars each year to reach their target audiences with their sales messages and corporate identities. 

At FEAT International, we are all curious minds who believe in learning new things as we progress. As an expert sales navigator, and a strategic partner doing 360-degree marketing for many brands, we wanted to find answers to the questions that a lot of us might have thought at some point.   

How do you create advertisements that appeal to the right customers? What goes into making an advertisement? How is Nepal's advertising industry changing for the better? 

So, for the sixth episode of Kuraikura Season 2, to find the answers of the very same questions, we called upon two great marketers with over 20 years of diverse experience in the field of marketing.  

Mr Ujaya Shakya, Managing Director of Outreach Nepal and Mr. Sujan Raja Shrestha, a Professional Marketer and Passionate academician.  

If you want to learn more about advertising and how it works, join us in this episode where we have covered the following topics:  

• About favorite ads and what makes advertisement successful  
• Misconceptions about the terms advertising, sales, and marketing 
• Political campaigns in the digital age  
• About clean feed and its impact on Nepal’s advertising sector  
• The Advertising industry now and its future   

Plus, some fun games with them! It’s an episode that you definitely shouldn’t miss. 

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For the fifth episode of KuraiKura Season 2, we have two enthusiastic and knowledgeable leaders from our very own F1 Soft Group. Mr. Subash Sharma, Director and CEO of F1 Soft group and Mr. Suresh Gautam, CEO and Co-founder of Extenso data.

In this insightful episode on "Untangling Fintech and Data Science," we discuss:

- The ecosystem of F1 soft group

- About Extenso Data and its core services

- Understanding Data Science

- Possibilities of Nepal entering a less cash economy

- Importance of data analytics and its contribution to business growth

- Increasing financial accessibility in rural areas

- The potential of data to drive growth in various sectors of Nepal

- Protecting businesses from Data Breach

Plus, some fun games!!

So, tune in to listen to this insightful episode and let us know what you think in the comment section below!

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For the fourth episode of KuraiKura Season 2, we have two inspiring women who are leading global brands and encouraging everyone to dream and achieve big . Ms. Shakcchi Gurung, Procurement Business Partner of Nestle for Middle East and North Africa and Ms. Asra Bhattarai, Marketing Consultant of Coca-Cola for Nepal and Bhutan.

In this informative episode on "Leading Global Brands," we discuss:

• What is it like working for an MNC

• The evolution of understanding of Marketing in Nepal

• Understanding the basics of procurement and its significance in global scale

• The significance of localizing a global campaign for the Nepali market

• What are MNC’s doing for sustainability

• Tackling unconscious gender bias in the workplace

• How to explore your future into MNCs

Plus, some fun games!! So, tune in to listen to this insightful episode and let us know what you think in the comment section below!

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For the third episode of Kurai Kura, we have two fun and energetic individuals who are doing great in their respective fields. Mr. Monayac Karki, CEO of Uptrendly Media and Siddhartha Ghimire aka Nepal.Food, the most sought-after food blogger of Nepal for whom “food is everything”  

This power packed episode with great insights on “The Rise of Influencer Culture in Nepal’ covers:  

• The meaning of “influencing” and the scenario of influencer marketing in Nepal  
• The WHY of influencer marketing  
• The shift from influencers to creators and what it means 
• Importance of choosing the right influencers for the brand  
• About “Imagine Nepal”  
• Are virtual influencers the future of influencer marketing? 

Plus, some fun games!! So, tune in to listen to this insightful episode and let us know what you think in the comment section below! 

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For the second episode of Kurai Kura, we have two determined and visionary women, Surakchya Adhikari, founder and COO of thulo.com, and Latika Golyan, MD and Director of Made In Nepal, who have greatly contributed to the growth of e-commerce business in Nepal.

This fun episode with great insights on “Building an e-Commerce Business in Nepal” covers:

- The entrepreneurial journeys of both our speakers & how did it all start

- E-commerce in the time of Covid and the opportunities and the challenges it brought.

- The digital divide that Covid created, and how companies can bridge the digital gap.

- E-commerce business success factors

- The significance of storytelling and providing a positive customer experience in distinguishing oneself from the competitors.

- Scaling an e-commerce business

- How women can have it all

Enjoy this insightful conversation with our amazing guest and do let us know your thoughts in the comment section below.

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For the first episode of KuraiKura Season 2 we have our CEO Ravi Singhal and our CSO Kanishka Dasgupta as our first guests. They are two people who make working at FEAT absolutely fun as well challenging. And we decided to show you guys how exactly do they do it! With some fun games to play in-between and a lot to learn from the two pioneers, this episode is a kick-starter for our new season!

The episode covers:

Highlights of Goa Fest 2022  

Changes in Marketing Strategy After Decades of Experience 

Need for Integration of Traditional and Digital Marketing Today 

Vision and Long-Term Growth of Feat International 

How to Come Out of Creative Block

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