From chocolates and clothes to gadgets and automobiles, Nepali consumers rely heavily on advertising to learn about the products and services available in the market. Advertising has now become a major business in Nepal, with companies spending millions of dollars each year to reach their target audiences with their sales messages and corporate identities. 

At FEAT International, we are all curious minds who believe in learning new things as we progress. As an expert sales navigator, and a strategic partner doing 360-degree marketing for many brands, we wanted to find answers to the questions that a lot of us might have thought at some point.   

How do you create advertisements that appeal to the right customers? What goes into making an advertisement? How is Nepal's advertising industry changing for the better? 

So, for the sixth episode of Kuraikura Season 2, to find the answers of the very same questions, we called upon two great marketers with over 20 years of diverse experience in the field of marketing.  

Mr Ujaya Shakya, Managing Director of Outreach Nepal and Mr. Sujan Raja Shrestha, a Professional Marketer and Passionate academician.  

If you want to learn more about advertising and how it works, join us in this episode where we have covered the following topics:  

• About favorite ads and what makes advertisement successful  
• Misconceptions about the terms advertising, sales, and marketing 
• Political campaigns in the digital age  
• About clean feed and its impact on Nepal’s advertising sector  
• The Advertising industry now and its future   

Plus, some fun games with them! It’s an episode that you definitely shouldn’t miss. 

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