Episode 3 – The BirdseyePost Podcast: Direct mail for Customer Retention

Discover how SmartMailers™ are transforming direct mail marketing into a powerful customer retention machine. This episode breaks down how BirdseyePost’s SmartMailers™ use behavior-driven automation, hyper-personalization, and real-time tracking to help businesses of all sizes cut through the digital clutter and connect with customers in a meaningful, measurable way.

What you’ll learn in this episode:

• How SmartMailers™ send automated postcards triggered by actions like abandoned carts on Shopify

• Why personalized features like SmartMaps (dynamic store-locator maps) drive more foot traffic and engagement

• How SnapCapture’s unique QR-code technology captures and syncs lead data instantly with your CRM or email platform

• Tips for integrating SmartMailers™ alongside email and social campaigns to boost conversions

• Best practices for designing clear calls-to-action that maximize ROI
Common questions answered in this episode:

• What exactly are SmartMailers™ and how do they work?

• How can I measure direct mail engagement just like I do with digital ads?

• What makes SmartMaps™ and SnapCapture™ so effective for personalization?

• How does BirdseyePost integrate with Shopify and Klaviyo for seamless automation?
If you’re ready to elevate your marketing strategy with automated, data-driven direct mail, start your first SmartMailer™ campaign and see how easy customer retention can be.

📬 Get started with smarter direct mail today:⁠⁠ https://birdseyepost.com/⁠⁠

💡 Learn more in our documentation: https://birdseyepost.com/support/docs/retention-smartmailers

Transcript:

Hey, everyone. Today we're talking about a game-changing tool for modern businesses that want to acquire more customers with less effort. It's innovative, targeted, and incredibly effective. We're talking about SmartMailers.

Exactly. If you're struggling to stand out in today's digital noise or looking for a smarter way to connect with your audience, you'll want to stick around. We're going to break down how smart mailers work, why they're so effective, and how BirdsEye Post is making direct mail accessible for businesses of all sizes. By the end of this episode, you'll know exactly how to incorporate smart mailers into your marketing strategy to boost customer acquisition.

Great question. Smart mailers are automated behavior-driven postcards that are triggered in real time based on specific customer actions. For example, say someone abandons their shopping cart on your Shopify store. A smart mailer will automatically send that person a personalized postcard reminding them to complete their purchase.

Exactly. And the unique thing about smart mailers is how personal and tangible they feel. They cut through the digital clutter, landing directly in your customer's hands. Plus, they're completely measurable, so you can track engagement and ROI just like you would with digital ads.

For one, they allow hyper-targeted marketing. You can send postcards tailored to individual customers with personalized offers based on their behavior or preferences. That level of specificity is incredibly powerful.

Another big advantage is ease of use, especially if you're using a platform like BirdseyePost, which handles everything from design to printing to shipping.

And don't forget personalization. With BirdseyePost, you can customize postcards with features like SmartMaps™, which show the recipient's nearest store location, or SnapCapture™, which tracks real-time engagement when someone scans the postcard's QR code.

Episode 2 – The BirdseyePost Podcast: Direct mail for QSRs and Restaurants.

Get ready to unlock the secret to selling out your limited-edition menu items in record time. This episode of the BirdseyePost podcast reveals how quick-service restaurants and full-service eateries can harness the power of scarcity marketing to build buzz, drive foot traffic, and boost sales. You’ll hear why limited-time offers create urgency, how targeted location-based advertising amplifies your message, and why BirdseyePost is the perfect tool to put your promos in front of hungry, high intent customers.

Topics we cover:

• The psychology behind limited-time offers in restaurant marketing

• How BirdseyePost’s location-based ads and real-time targeting work for QSRs and local cafés

• Crafting irresistible calls to action that convert ad views into in-store visits

• Tracking ROI: from ad impressions and click-throughs to point-of-sale sales data

• Cost-effective campaign strategies for small and midsize restaurants

• Dynamic campaign tweaks based on time of day, weather, and local events

Common questions answered in this episode:

• What makes limited-edition menu launches so effective?

• How can BirdseyePost help my restaurant reach the right audience nearby?

• What metrics and integrations let me measure true foot-traffic ROI?

• Is precise, targeted advertising affordable for smaller restaurants?

• How do I adjust campaigns on the fly to maximize impact?

Ready to see your next limited-time offer sell out? Visit BirdseyePost.com to request a demo and start turning scarcity into sales.

📬 Get started with smarter direct mail today:⁠⁠ https://birdseyepost.com/⁠

⁠💡 Learn more about how BirdseyePost can help your QSR or Restaurant: https://birdseyepost.com/qsr-restaurants

Transcript: Hello and welcome to the BirdseyePost podcast, the show where we explore innovative ways for businesses to connect with their local communities! Hey everyone, Charlie here, super glad to be back with you all. And of course, with the one and only Sammy! That's me! Today, Charlie and I are diving into a super tasty topic. We're talking about how restaurants, and especially those quick-service spots, can seriously boost their business by promoting limited-edition menu items.

Mhmm, those limited time offers. Everyone loves them. It's all about creating that buzz and getting more customers through the door, right? And we're gonna explore how BirdseyePost can be the perfect tool to make that happen.

Exactly! We'll be showing you how to use BirdseyePost to get those limited-time offers in front of the right eyeballs, drive foot traffic, and ultimately, watch those sales soar. So buckle up, grab a snack, and let’s get started!

Alright, so let's kick things off by talking about why limited-time offers are just, like, so effective in the first place. What’s the deal?

Well, Sammy, it's all about psychology, really. People are naturally drawn to things that are scarce, you know? When a restaurant announces a limited-time item, it immediately creates a sense of urgency. It's like, "Oh man, I gotta try this before it's gone!"

Yeah, it's the whole fear of missing out, FOMO is very real. Restaurants are basically playing on that. It's not just about the food, it's about the experience, and the exclusivity, you know?

Exactly! And LTOs are a fantastic way to create excitement around your brand. Think about it, a new, interesting item on the menu is a great conversation starter. People are gonna talk about it with their friends, post about it on social media, all that good stuff.

Absolutely. Plus, it's a chance for restaurants to get creative and experiment with new flavors or concepts without committing long-term. It's like a low-risk way to test the waters and see what resonates with their customers.

Episode 1 – The BirdseyePost Podcast: Direct mail made easy in a digital-first world

Join the very first episode of the BirdseyePost Podcast, where we unpack how BirdseyePost is building a game-changing direct mail marketing platform with automation, personalization, and real-time engagement tracking. Whether you’re a small business owner or a seasoned marketer, you’ll walk away with actionable insights to connect smarter and faster with your audience.

What you’ll learn in this episode:

How BirdseyePost transforms direct mail into an automated, measurable channel - design, print, ship, and track everything from one platform

• Why personalized postcards with dynamic SmartMaps drive more foot traffic and local engagement

• How SnapCapture’s unique QR-code technology captures leads and syncs directly with your CRM

• Ways to set up behavior-triggered SmartMailers for abandoned carts, birthday offers, win-backs, and more

Common questions answered in this podcast:

• What exactly is BirdseyePost, and how does it differ from traditional direct mail?

• How affordable are personalized postcards?

• Can I track who scanned my mailer and when?

• How do I automate postcards based on customer behavior in Shopify or other platforms?

Tune in now to learn how to combine the trust-building power of physical mail with the precision of digital marketing and see firsthand how BirdseyePost can boost your ROI, retention, and new customer acquisition.

📬 Get started with smarter direct mail today:⁠ https://birdseyepost.com/⁠

💡 Learn more in our Documentation:⁠https://birdseyepost.com/support/docs/introduction⁠

Transcript: Hi everyone, and welcome to the very first episode of the BirdseyePost Podcast, where we talk all things marketing, innovation, and the power of direct mail in a digital-first world! I’m Charlie, your co-host and a marketer obsessed with simplifying complex solutions for businesses like yours.

And I’m Sammy, the other half of this dynamic duo. Together, we’ll guide you through some seriously cool ways BirdseyePost is re-imagining direct mail marketing so you can connect with your customers faster and smarter.

Today, we’re talking about BirdseyePost itself. Specifically, how this platform is changing the way businesses approach direct mail. From personalized postcards to real-time engagement tracking, we want to share how you can transform your marketing campaigns with BirdseyePost.

Stick with us, because whether you’re a small business trying to stand out or a savvy marketer looking for a new tool, you’ll walk away with actionable insights that’ll make a huge difference.

"BirdseyePost: Direct mail made easy!"

Hi everyone, and welcome to the very first episode of the BirdseyePost Podcast, where we talk all things marketing, innovation, and the power of direct mail in a digital-first world! I’m Charlie, your co-host and a marketer obsessed with simplifying complex solutions for businesses like yours.

And I’m Sammy, the other half of this dynamic duo. Together, we’ll guide you through some seriously cool ways BirdseyePost is re-imagining direct mail marketing so you can connect with your customers faster and smarter.

Today, we’re talking about BirdseyePost itself. Specifically, how this platform is changing the way businesses approach direct mail. From personalized postcards to real-time engagement tracking, we want to share how you can transform your marketing campaigns with BirdseyePost.

Stick with us, because whether you’re a small business trying to stand out or a savvy marketer looking for a new tool, you’ll walk away with actionable insights that’ll make a huge difference.

Alright, Sammy, shall we start with the basics? BirdseyePost is a full-service direct mail marketing platform. It allows you to design, print, ship, and track your campaigns all on one seamless platform...