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What Cracker Barrel’s Rebrand Got Wrong (and What Chick-fil-A Gets Right)

In Part 2 of our branding series, we look at what happens when a company tries to modernize and ends up losing what people loved most. Using Cracker Barrel’s recent rebrand backlash as a case study, we talk about the tension between staying relevant and staying true to your identity.

We compare it to Chick-fil-A’s approach, where brand strength comes from consistent systems, not constant design changes. Then we break down how these lessons apply to service businesses, especially those that serve customers in high-stress moments.

You’ll walk away with practical filters for rebranding without confusion, insights from StoryBrand and Atomic Habits, and ways to build a brand people trust over time.

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What happens when a brand forgets who it is?

This is Part One of our two-part series on branding and rebranding. In this episode, we break down the Cracker Barrel rebrand and the costly lessons it offers for business owners. Cracker Barrel built its reputation on consistency, nostalgia, and Southern hospitality, but its dramatic shift left loyal customers feeling disconnected.

We unpack the difference between branding (who you are) and marketing (how you tell your story), and why confusing the two erodes trust. With Donald Miller’s principle, “If you confuse, you lose”, we highlight what went wrong and contrast it with Apple’s ability to evolve while staying true to its identity.

If you’re considering a rebrand, this episode explains why evolution beats revolution and how to adapt without losing the emotional connection your audience values most.

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Leadership isn’t just about strategy, it’s about rhythm. In this episode, we explore why intentional pauses and quarterly rhythms are essential for your business, family, and personal health. From balancing key life areas to safeguarding sacred family time, we offer practical strategies to prevent burnout and lead more effectively.

You’ll learn about tools like the balance wheel, the significance of family board meetings, and how small, consistent rhythms can create lasting legacies. This conversation will encourage you to rethink how you rest, reset, and refocus so you can lead effectively in all aspects of life.

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Are you leading your business or just reacting to problems as they arise? In this episode, we explore the power of quarterly rhythms, a system that helps leaders stay focused, avoid burnout, and build sustainable momentum.

We discuss why rhythms matter, how seasons in life and business provide a model to follow, and the practical steps to align your team around clear priorities. You’ll learn how quarterly planning and intentional pauses create space for focus, accountability, and long-term growth.

If you’ve ever felt stuck in constant reaction mode, this episode will show you how to lead with clarity, set the right priorities, and establish rhythms that keep your business moving forward.

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Change is constant in leadership, but when does it harm more than help? This episode examines balancing adaptation and avoiding overwhelming your team.

From Blockbuster’s resistance to pivoting when Netflix emerged, to the risks of moving too fast and causing burnout, we identify signs of "change fatigue.” You’ll learn how shifting priorities, poor follow-through, and lost trust can hinder progress.

We talk through strategies for pacing change, distinguish KPIs (forward-looking) from KPMs (backward-looking), and why leaders should act as “chief reminding officers” to keep teams focused.

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In this final part of our halftime adjustment series, we dig into the surprising power of staying the course when everyone else is pivoting.

We talk about why “shiny object syndrome” kills momentum, how small fundamental changes can create massive results, and why doubling down on your current plan might be the boldest move you can make. You’ll also hear how a simple calendar shift completely changed one leader’s effectiveness and how the story of Haggai gives us perspective when vision and reality don’t line up.

Whether you’re adjusting your strategy or recommitting to it, success comes down to execution. What one fundamental needs your focus right now to finish this year strong?

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Is It Time for a Halftime Adjustment in Your Business?

At the halfway point of the year, every leader needs to ask: Are we making progress? And more importantly… What needs to change?

In this episode, we examine what it means to lead with clarity and courage when you face a crossroads. We identify the three traps that hold leaders back: feelings like fear, comfort, and ego. We discuss why past success can sometimes block future growth.

You’ll gain a simple yet powerful mindset shift: “Leaders don’t get paid to be right, they get paid to make it right.”

Whether you're hitting your goals or struggling, this is your opportunity to pause, reflect, and reset.

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In this episode, we explore how lessons from our childhood coaches continue to shape our leadership today. From punctuality to staying true to fundamentals, we examine five coaching habits that can transform any team.

Drawing from The 5 Coaching Habits of Excellent Leaders by Lee and Julie Colan, we look at how clarifying expectations, asking questions, involving others, measuring what matters, and showing appreciation can foster a culture of trust and accountability.

Whether you're leading a business, a church team, or your family, this conversation will challenge you to lead from the inside out. What lessons did your coaches teach you about leadership that still apply today?